Admixer + Improvado: Programmatic Data Unified
Connect Admixer and let AI agents query programmatic metrics, audience targeting, and creative performance across your DSP ecosystem.
Key Takeaways Connect Admixer to your data warehouse
Improvado connects to Admixer's API to automatically extract your programmatic advertising data. The platform pulls campaign performance metrics, audience targeting data, creative analytics, and budget information from your Admixer account. Automated data refreshes keep your warehouse synchronized with the latest campaign results on your preferred schedule. Built-in monitoring handles API rate limits and connection issues seamlessly.
Unified programmatic advertising analysis
Admixer data gets normalized through Improvado's Marketing Common Data Model alongside other advertising platforms. Campaign metrics, audience segments, and performance data align with the same schema as Google DV360, Trade Desk, Amazon DSP, and 500+ other sources. This standardization enables comprehensive programmatic analysis without custom data transformation. Compare Admixer performance against your entire media stack in unified dashboards.
Data objects and fields Improvado extracts from Admixer
| Object | Fields |
|---|---|
| Campaign | spend impressions clicks conversions CPM CPC status |
| LineItem | bid_price impressions clicks spend win_rate status |
| Creative | format size impressions clicks CTR |
| Inventory | requests impressions fill_rate eCPM revenue |
| Audience | segment_id reach impressions conversions CPM |
From connection to autonomous action in three steps
Connect
Connect your Admixer account via API key. Agent accesses campaign data, creative performance, inventory metrics, and bidding parameters across your programmatic campaigns in real time.
Ask
Ask questions like 'Which SSPs are delivering the lowest CPM?' or 'Show me video completion rates by device type' or 'What's my average viewability across all display campaigns?'
Act
Agent pauses underperforming placements, adjusts bid strategies, reallocates budgets between campaigns, and updates frequency caps based on performance thresholds you define.
What teams ask their AI agent about Admixer
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare Admixer programmatic performance with other DSPs in consolidated analytics dashboards
Your AI agent analyzes Admixer data and delivers actionable insights — automatically, in seconds.
Optimize programmatic budget allocation between Admixer and competing platforms using ROI data
Your AI agent analyzes Admixer data and delivers actionable insights — automatically, in seconds.
Generate executive reports showing Admixer's impact on overall programmatic advertising results
Your AI agent analyzes Admixer data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Admixer — it optimizes programmatic allocation
Read
Agent reads campaign performance metrics including impressions, clicks, CTR, viewability rates, completion rates, CPM, CPC, spend data, creative performance, SSP breakdowns, device distributions, and inventory quality scores from your Admixer campaigns.
Write
Agent pauses or activates campaigns and placements, adjusts bid amounts and strategies, modifies budget allocations, updates frequency caps, changes targeting parameters, and applies creative rotations based on performance data.
Monitor
Agent monitors viewability thresholds, CTR benchmarks, budget pacing, impression delivery rates, creative fatigue indicators, inventory quality shifts, and bid efficiency metrics to trigger optimization actions automatically.
AI agents query Admixer campaign performance, audience data, and budget information alongside other DSPs. They compare cost per acquisition across platforms and recommend where to shift programmatic spend. Agents answer questions like 'How does Admixer CTR compare to our other platforms this month?' without manual analysis.
| Campaign | Impressions | CTR |
|---|---|---|
| Spring_Collection_Retargeting | 847K | +1.89% |
| New_Arrivals_Prospecting | 623K | +1.56% |
| Clearance_Sale_Display | 512K | +1.42% |
| Brand_Awareness_Video | 489K | +0.98% |
| Mobile_App_Install | 334K | +0.87% |
Send Admixer data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Admixer as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Admixer data does Improvado extract?
How often can Admixer data be updated?
What API credentials are needed for Admixer?
Can Admixer data be combined with other DSP platforms?
Which destinations support Admixer data?
How long does Admixer integration take to set up?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Admixer today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.