Data sources
/
Yahoo DSP

Yahoo DSP Data Integration — Programmatic Clarity

Access campaign spend, audience targeting, and impression data from Yahoo DSP. Transform programmatic advertising metrics for warehouse storage or Tableau.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Automate Yahoo DSP data extraction

Improvado connects to Yahoo DSP's reporting API to extract campaign performance, audience insights, and programmatic buying data automatically. Track impressions, clicks, conversions, and cost metrics across all your Yahoo DSP campaigns without manual report downloads. Data refreshes daily or hourly based on your reporting needs. Your programmatic advertising metrics flow directly to your data warehouse or BI tools for immediate analysis.

Yahoo DSP Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Yahoo DSP + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified programmatic advertising analytics

Improvado's Marketing Common Data Model standardizes Yahoo DSP metrics alongside other programmatic platforms like Google DV360, Amazon DSP, and The Trade Desk. Compare audience performance and cost efficiency across all demand-side platforms in unified dashboards. Campaign attribution becomes accurate when Yahoo DSP data aligns with your other advertising channels. See complete customer journey from programmatic impression to conversion.

Use Cases

What users ask their Yahoo DSP integration

Cross-channel
Compare Yahoo DSP performance against Google DV360 and Amazon DSP campaigns
6 hrs → 15 min
Budget optimization
Track programmatic audience performance across all DSP platforms
Manual → auto
Executive reporting
Calculate true programmatic advertising ROI including cross-platform attribution
10 hrs → 25 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

No items found.
No items found.

You can analyze data from 500+ data sources

No items found.
G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Yahoo DSP metrics does Improvado extract?
+
Improvado extracts impressions, clicks, conversions, cost data, audience insights, and creative performance from Yahoo DSP. This includes campaign-level metrics, line item performance, and detailed audience targeting data. We also capture viewability, completion rates, and attribution metrics.
How often does Yahoo DSP data refresh in my reports?
+
Yahoo DSP data typically refreshes daily, with some metrics available for hourly updates depending on Yahoo's API limitations. Improvado schedules extractions based on data availability and your reporting requirements. Most campaign performance data is available within 24 hours.
Can I combine Yahoo DSP data with other programmatic platforms?
+
Yes, Improvado's Marketing Common Data Model standardizes metrics across Yahoo DSP, Google DV360, Amazon DSP, and The Trade Desk. Compare cost per acquisition, audience performance, and campaign efficiency across all programmatic platforms. Unified dashboards show complete programmatic advertising performance.
Does Improvado support Yahoo DSP custom audiences and segments?
+
Improvado extracts audience performance data and segment metrics from Yahoo DSP campaigns. You can analyze which custom audiences drive the best performance and track lookalike audience effectiveness. Audience insights combine with campaign performance for complete programmatic analysis.
What data warehouses work with Yahoo DSP data?
+
Improvado sends Yahoo DSP data to BigQuery, Snowflake, Redshift, Azure, and other popular data warehouses. Data arrives pre-transformed and ready for analysis in your preferred BI tools. You can also connect directly to Tableau, Power BI, or Looker.
How much historical Yahoo DSP data can I access?
+
Yahoo DSP typically provides 13-24 months of historical campaign data through their API. Improvado extracts all available historical metrics during initial setup. Data retention varies by metric type and account configuration.