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Qlik

Qlik Integration: Unify Your BI Ecosystem

Pull app usage metrics, user interactions, and dashboard performance from Qlik Sense. Route analytics data to BigQuery or Power BI for unified reporting.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect marketing data to Qlik

Improvado establishes secure API connections to your marketing platforms, extracting campaign metrics, customer data, and performance indicators automatically. The platform pulls data from Google Ads, Facebook, LinkedIn, Shopify, and 500+ other sources on schedules you define. Raw marketing data gets processed through transformation rules before loading into your Qlik environment. This eliminates manual data preparation and ensures your Qlik applications have access to fresh, analysis-ready marketing datasets.

Qlik Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Qlik + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Normalized data for Qlik analytics

Improvado's Marketing Common Data Model creates consistent field names and data types across all marketing platforms before loading into Qlik. This standardization means metrics like 'cost per click' appear identically whether they come from Google, Facebook, or LinkedIn campaigns. Your Qlik Sense applications can perform cross-channel analysis without complex data modeling. The normalized schema supports advanced Qlik features like associative analytics and set analysis across unified marketing datasets.

Use Cases

What users ask their Qlik integration

Cross-channel
Build Qlik Sense apps analyzing customer journey across 10+ marketing touchpoints
15 hrs → 45 min
Budget optimization
Create Qlik executive dashboards combining ad spend, sales, and CRM data
8 hrs → 20 min
Executive reporting
Analyze marketing attribution in Qlik with unified cross-platform data
Manual → auto
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

Which Qlik products work with Improvado?
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Improvado integrates with Qlik Sense, QlikView, and Qlik Cloud through standard database connections or direct API integration. The platform loads data into your preferred data warehouse (Snowflake, BigQuery, Redshift) which Qlik can access. Both on-premise and cloud Qlik deployments are supported.
How does Improvado handle Qlik's associative data model?
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Improvado provides normalized marketing data with consistent key fields that work seamlessly with Qlik's associative engine. The platform maintains proper relationships between campaigns, ads, keywords, and conversion data. This enables Qlik's natural associations to work across different marketing data sources without manual data modeling.
Can I use Improvado data in existing Qlik applications?
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Yes, Improvado can load marketing data into existing Qlik data models or create new dedicated marketing data connections. The platform provides flexible schema mapping to match your current Qlik field naming conventions. You can gradually add new marketing data sources to existing Qlik apps without disrupting current analytics.
What data refresh rates does Improvado support for Qlik?
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Improvado can refresh marketing data as frequently as every 15 minutes, depending on source API limitations and your subscription plan. Most advertising platforms support hourly updates, while CRM and e-commerce data typically refreshes daily. You can configure different refresh schedules for each data source based on your Qlik reporting requirements.
Does Improvado provide pre-built Qlik templates?
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Improvado offers Qlik Sense application templates for common marketing use cases like campaign performance, attribution analysis, and ROI tracking. These templates include pre-configured visualizations and KPIs using Improvado's standardized data schema. You can customize these templates or build new Qlik apps using the normalized marketing data structure.
How does Improvado handle large marketing datasets in Qlik?
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Improvado optimizes data loading for Qlik by providing incremental updates, data compression, and efficient field mapping. The platform can aggregate data at different granularities to match your Qlik performance requirements. Large historical datasets are loaded efficiently through bulk operations, while ongoing updates use incremental sync to maintain Qlik application performance.