Connect Teads API Data — Native Ad Analytics Automated

Connect Teads API and let AI agents query video completion rates, viewability, and engagement metrics alongside other programmatic platforms.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to Teads API

Show me Teads performance for our travel packages campaign this month.

Your campaign delivered 12.4M impressions at $2.80 CPM, generating 47K clicks with a 0.38% CTR. Video completion rate is 68%, and you've spent $34,720 of your $45K budget.

Pause any placements with CTR below 0.25% and shift that budget to our top three performing publisher sites.

Paused 4 underperforming placements and reallocated $8,200 to your top sites. Projected CTR increase: +0.09pp based on historical performance.

Trusted by data-driven teams

1,000+

Integrations

200+

Teads API Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect Teads API for automated reporting

Improvado's Teads API connector extracts programmatic advertising data through secure API endpoints. Pull campaign metrics like impressions, viewability, completion rates, and video engagement without manual reporting. Data refreshes every 30 minutes to support real-time optimization. Authentication tokens and rate limiting are handled automatically.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Teads API API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Teads API through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unified programmatic advertising insights

Teads data is normalized through Improvado's Marketing Common Data Model for consistent cross-platform analysis. Compare video completion rates and viewability metrics against other programmatic platforms using standardized schemas. Analyze the full media mix including Teads' native video placements alongside display and social campaigns. Build comprehensive reach and frequency models.

Teads API v3 · OAuth 2.0 · hourly sync · incremental

Schema Overview

Data objects and fields Improvado extracts from Teads API

Object	Fields
Campaign	spend impressions clicks video_completions viewability_rate status
Creative	impressions clicks CTR completion_rate format
Placement	impressions spend eCPM viewable_impressions publisher
Video	impressions starts completions completion_rate quartile_views

How it works

From connection to autonomous action in three steps

Connect

Connect your Teads account through OAuth authentication. The agent accesses campaign data, creative performance, and placement metrics across your advertiser seats in real time.

Ask

Ask questions like 'Which publisher placements have the highest video completion rates?' or 'Show me CPM trends for our lifestyle content campaigns over the past 30 days.'

Act

The agent adjusts campaign budgets, pauses underperforming placements, modifies bid strategies, and reallocates spend across publisher inventory based on engagement metrics and cost efficiency targets.

Use Cases

What teams ask their AI agent about Teads API

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Compare Teads video completion rates with YouTube and Facebook video campaigns

Your AI agent analyzes Teads API data and delivers actionable insights — automatically, in seconds.

4 hrs → 15 min

Improvado Agent Cross-channel

Optimize programmatic spend between Teads and other DSP platforms based on CPM

Your AI agent analyzes Teads API data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Create executive dashboards showing Teads contribution to overall brand awareness

Your AI agent analyzes Teads API data and delivers actionable insights — automatically, in seconds.

6 hrs → 10 min

AI Agent Access

Your agent doesn't just read Teads — it optimizes programmatic video spend

Read

The agent reads campaign performance data including impressions, clicks, video completion rates, CPM, placement-level metrics, creative performance, publisher site breakdowns, and audience engagement statistics from your Teads campaigns.

Write

The agent updates campaign budgets, adjusts bids at the placement level, pauses or activates campaigns and creatives, reallocates budget between publisher sites, and modifies targeting parameters to optimize native and video ad delivery.

Monitor

The agent monitors CPM fluctuations, CTR drops below thresholds, video completion rate changes, budget pacing against flight dates, placement performance degradation, and cost-per-engagement spikes across your native advertising campaigns.

AI agents query impressions, viewability, completion rates, and video engagement across campaigns. They compare Teads video performance with YouTube and Facebook to identify the best-performing channels. Agents create executive dashboards showing Teads contribution to brand awareness metrics.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · Teads API

You

Show me Teads campaign performance for December

Campaign Performance

Campaign	Impressions	CTR Change
Holiday Destinations 2024	4.2M impr	+0.12pp
Last-Minute Getaways	3.8M impr	+0.08pp
Luxury Resort Collection	2.1M impr	-0.04pp
Family Vacation Packages	1.7M impr	+0.15pp
Adventure Travel Series	0.6M impr	-0.02pp

5 campaigns · 12.4M impressions · avg 0.38% CTR

You

Increase bids by 15% on campaigns with CTR above 0.35%

Bid adjustment applied

3 campaigns · projected +890K impressions

Destinations

Send Teads API data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Teads API as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What metrics can I extract from the Teads API?

Improvado extracts all Teads metrics including impressions, clicks, video completion rates, viewability scores, and cost data. You can also pull creative performance, audience segments, and publisher breakdowns. Custom KPIs and calculated metrics are supported through data transformations.

How often does the Teads API integration sync data?

Data syncs every 30 minutes by default, with options for hourly or daily updates based on your needs. Real-time campaign optimization is supported through frequent data refreshes. Historical data is backfilled when you first connect.

Can I combine Teads data with other programmatic platforms?

Yes, Improvado normalizes data from Teads, Google DV360, Amazon DSP, and other programmatic platforms. Compare performance metrics using consistent schemas and build unified reach and frequency reports. Cross-platform attribution and media mix modeling are fully supported.

Which data warehouses work with Teads API integration?

Teads data loads into BigQuery, Snowflake, Redshift, Azure Synapse, and other major warehouses. Direct connections to Tableau, Power BI, Looker, and other BI tools are also available. Multiple destinations can receive data simultaneously.

What's needed to set up the Teads API connector?

You need API credentials from your Teads account manager and admin access to your campaigns. Improvado handles all technical configuration including authentication and schema mapping. Setup typically takes 10-15 minutes.

Does the integration support Teads' viewability metrics?

Yes, Improvado extracts all Teads viewability and attention metrics including time-in-view and interaction rates. These metrics are standardized for comparison with other video advertising platforms. You can build custom viewability benchmarks and optimization rules.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

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“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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Put an AI agent on your Teads API today

Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.

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