Data sources
/
Hybrid

Hybrid Data Integration | TV + Digital Analytics

Sync cross-platform advertising data and audience reach metrics from Hybrid. Combine TV and digital insights in Snowflake for comprehensive media analysis.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Hybrid platform data automatically

Improvado's Hybrid connector extracts campaign performance data, user engagement metrics, and analytics through secure API connections. The integration runs on automated schedules, pulling fresh data without manual intervention. Your Hybrid platform data flows directly into data warehouses like BigQuery, Snowflake, or Redshift. No custom development or manual CSV exports required for ongoing data access.

Hybrid Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Hybrid + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified cross-platform marketing analytics

Hybrid data gets standardized through Improvado's Marketing Common Data Model alongside your other marketing channels. Campaign metrics, engagement rates, and conversion data align with consistent naming across all platforms. You can analyze Hybrid performance against social media, search, and display campaigns in unified dashboards. Cross-channel attribution becomes possible when all marketing data follows the same standardized schema.

Use Cases

What users ask their Hybrid integration

Cross-channel
Compare Hybrid campaign performance with Facebook and Google campaigns in unified reports
5 hrs → 18 min
Budget optimization
Optimize marketing budgets by analyzing Hybrid ROI alongside other channel performance
Manual → auto
Executive reporting
Create executive dashboards showing Hybrid contribution to overall marketing pipeline
4 hrs → 12 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Hybrid platform metrics can Improvado extract?
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Improvado extracts campaign performance data including impressions, clicks, conversions, and engagement metrics from Hybrid platforms. You get detailed breakdowns by campaign, audience, and time period. The connector pulls both summary and granular data for comprehensive performance analysis.
How frequently can I sync Hybrid data?
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Hybrid data syncs can be scheduled from hourly to daily based on your reporting requirements. Most customers choose daily syncs to balance data freshness with system performance. The optimal sync frequency depends on your campaign volume and analysis needs.
Can I send Hybrid data to Tableau and Looker?
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Yes, Improvado delivers Hybrid data to all major BI platforms including Tableau, Looker, and Power BI. You can also load data into cloud warehouses like BigQuery, Snowflake, or Azure. The data comes pre-formatted for immediate visualization and dashboard creation.
Is technical setup required for Hybrid integration?
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No coding is needed - you simply provide your Hybrid platform API credentials during setup. Improvado manages all technical aspects including data extraction, transformation, and warehouse loading. The integration typically activates within 24 hours of credential verification.
How does Hybrid data integrate with other marketing platforms?
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Improvado normalizes Hybrid metrics through the Marketing Common Data Model, ensuring compatibility with 500+ other marketing platforms. Campaign performance data aligns with social, search, and display metrics automatically. This enables comprehensive cross-channel analysis and accurate attribution modeling.
What data warehouses support Hybrid platform data?
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Hybrid data loads into any SQL-compatible warehouse including BigQuery, Snowflake, Redshift, and Azure Synapse. Improvado handles schema creation and data optimization automatically. The data arrives ready for analysis and joins with your other marketing and business datasets.