Visualization platforms
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Metabase

Metabase Data Integration — Open Source BI Enhanced

Query results and dashboard data from Metabase connect to your warehouse automatically. Combine with external data sources for richer analytics in Tableau or Looker.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect marketing data to Metabase

Improvado extracts data from 500+ marketing platforms and loads it into databases that Metabase can query, including PostgreSQL, MySQL, and cloud data warehouses. The platform handles all API connections, data extraction, and database schema management without requiring database administration skills. Marketing teams can connect Google Ads, Facebook, Salesforce, and other platforms to create comprehensive Metabase dashboards. Automated data pipelines ensure your Metabase questions and dashboards reflect the latest marketing performance.

Metabase Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Metabase + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Structured data for Metabase analytics

Improvado's Marketing Common Data Model creates consistent database schemas that Metabase can easily query and visualize. The platform transforms raw API data into clean, normalized tables with proper relationships and data types. Marketing teams can build cross-platform analysis in Metabase without complex SQL joins or data modeling. Standardized metrics enable direct comparison of performance across different advertising platforms and marketing channels.

Use Cases

What users ask their Metabase integration

Cross-channel
Build marketing attribution dashboards in Metabase with clean, queryable data tables
8 hrs → 20 min
Budget optimization
Create automated marketing reports with cross-platform metrics and KPIs
5 hrs → 15 min
Executive reporting
Enable self-service analytics for marketing teams with normalized data models
Manual → auto
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What databases does Improvado support for Metabase?
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Improvado loads data into PostgreSQL, MySQL, BigQuery, Snowflake, Redshift, and other databases that Metabase supports. The platform creates optimized table structures and indexes for fast query performance. Database connection details are provided for easy Metabase configuration.
How does Improvado structure marketing data for Metabase?
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The platform creates clean, normalized tables with consistent naming conventions and proper data types. Related data is structured with foreign keys to enable easy joins in Metabase. Pre-built views and aggregation tables improve query performance for common marketing metrics.
Can I use Metabase's native database connectors instead?
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Metabase connects to databases but doesn't extract data from marketing APIs. You would need separate ETL processes to get marketing data into your database before Metabase can access it. Improvado handles the complete pipeline from API extraction to database loading.
Does this integration work with Metabase Cloud and self-hosted?
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Yes, Improvado works with both Metabase Cloud and self-hosted installations. The platform loads data into your chosen database, which Metabase then connects to regardless of deployment method. Database credentials and connection details are provided for setup.
How often does marketing data refresh in the database?
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Refresh schedules are configurable from every 15 minutes to daily based on your needs and API limitations. Most advertising platforms support hourly updates while some social media data refreshes every 4-6 hours. Improvado manages all data pipeline scheduling and monitoring.
Can I create custom metrics and calculations with Improvado data?
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Improvado provides both raw metrics and calculated fields like cost-per-acquisition and return on ad spend. Additional custom metrics can be created through Metabase's question builder or custom SQL. The platform also supports custom transformations during the data pipeline process.