B2B Inbound Marketing Dashboard

Inbound Marketing Dashboard for executives and marketing departments of B2B companies.

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B2B Marketers Face the Same Challenges

It's not easy to see the reasons why you’re falling behind on your goals and how fix issues quickly. Focus on goals and key business metrics directly impacts revenue.

B2B Inbound Marketing Dashboard

This dashboard will allow you:

  • To track the clients’ acquisition plan divided by the source
  • To see the reasons why you’re falling behind on your goals and fix issues quickly
  • To track the conversion rate by channel, for each stage of the funnel.
  • To focus on goals and key business metrics and assess their impact on revenue.
  • To be able to dig deeper into the analysis and find growth points.

Combination of ad spend data with conversion analytics from your website will allow to see how revenue varies from channel to channel.

Key Metrics to Track

  • Revenue. Revenue is the total amount of income that a business generates by the sale of goods or services to customers.
  • Number of leads. A lead is a person who is a sales prospect.
  • Number of opportunities. An opportunity is the specific sales deal being pursued including the estimated dollar amount.

How to Make This Dashboard Without Improvado

In this particular case, the sales cycle is relatively long, that’s why we added timeframe options at the top:

  • Quarter
  • Month
  • Custom range.

Also, it’s important to see how the performance of each channel is changing.

We’ve visualized key metrics with diagrams. In order to make decisions based on this report, you should:

  1. Choose the time range.
  2. Monitor metrics and their dynamics. If a metric is performing poorly, then analyze which source’s performance has dropped.
  3. Filter the data by source and analyze which stage of the funnel corresponds to the issue. The number of closed deals dropped because the number of leads generated dropped first? Or maybe the quality of leads dropped while their number remains the same?

OR Improvado Way

Connect your business to Improvado and we will do everything for you on a turn-key basis. You need only book a demo-call with our manager.

B2B Inbound Marketing Dashboard

Inbound Marketing Dashboard for executives and marketing departments of B2B companies.

Schedule a demo
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get all your data from 200+ data sources into one, unified format

Over 200 connectors empower your marketing team to use their favourite tools to map data, build and visualize custom dashboards and more.

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B2B Inbound Marketing Dashboard

Inbound Marketing Dashboard for executives and marketing departments of B2B companies.

Schedule a demo
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Build custom dashboards in any platform of your choice

B2B Marketers Face the Same Challenges

It's not easy to see the reasons why you’re falling behind on your goals and how fix issues quickly. Focus on goals and key business metrics directly impacts revenue.

B2B Inbound Marketing Dashboard

This dashboard will allow you:

  • To track the clients’ acquisition plan divided by the source
  • To see the reasons why you’re falling behind on your goals and fix issues quickly
  • To track the conversion rate by channel, for each stage of the funnel.
  • To focus on goals and key business metrics and assess their impact on revenue.
  • To be able to dig deeper into the analysis and find growth points.

Combination of ad spend data with conversion analytics from your website will allow to see how revenue varies from channel to channel.

Key Metrics to Track

  • Revenue. Revenue is the total amount of income that a business generates by the sale of goods or services to customers.
  • Number of leads. A lead is a person who is a sales prospect.
  • Number of opportunities. An opportunity is the specific sales deal being pursued including the estimated dollar amount.

Connectors for this dashboards

Improvado provides over 200 connectors empower your marketing team. For this dashboard you need the following connectors:

How to Make This Dashboard Without Improvado

In this particular case, the sales cycle is relatively long, that’s why we added timeframe options at the top:

  • Quarter
  • Month
  • Custom range.

Also, it’s important to see how the performance of each channel is changing.

We’ve visualized key metrics with diagrams. In order to make decisions based on this report, you should:

  1. Choose the time range.
  2. Monitor metrics and their dynamics. If a metric is performing poorly, then analyze which source’s performance has dropped.
  3. Filter the data by source and analyze which stage of the funnel corresponds to the issue. The number of closed deals dropped because the number of leads generated dropped first? Or maybe the quality of leads dropped while their number remains the same?

OR Improvado Way

Connect your business to Improvado and we will do everything for you on a turn-key basis. You need only book a demo-call with our manager.

B2B Inbound Marketing Dashboard

Inbound Marketing Dashboard for executives and marketing departments of B2B companies.

Automate your marketing data with Improvado

Schedule a demo
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Ingredients for the dashboard

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Improvado helps you to get this dashboard in your favorite business intelligence tool

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Connected to the leading data warehouse solutions

Related use cases

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Get effective dashboards clearly displaying your marketing's results and KPIs

Connect your business to Improvado and we will do everything for you on a turn-key basis.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
We're here to help with any questions
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Improvado customer testimonial

We used to have someone doing this manually and it took them about 20 hours a week.

Asher King-Abramson
Partner, Bell Curve

Eliminated 90% of manual reporting hours per week.

Ryan Booth
COO at Chacka Marketing
Improvado customer testimonial

Now, our Tableau reports update daily and Instagram engagement has increased by 50%.

Caroline Ettinger
Afropunk

Get all your marketing data in one place

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