B2B Inbound Marketing Dashboard

Inbound marketing dashboard for executives and marketing departments of B2B companies.

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My team used to spend a lot of time manually downloading and cleaning publisher data for client reporting. Improvado has all but eliminated our time doing that, which has enabled us to spend more time on analyzing performance.

Peter S
Digital Marketing Manager
Peter S
Digital Marketing Manager

My team used to spend a lot of time manually downloading and cleaning publisher data for client reporting. Improvado has all but eliminated our time doing that, which has enabled us to spend more time on analyzing performance and making critical optimizations. We are also providing reliable client-facing reports on a more consistent basis now. The Improvado support team has been really accessible and proactive in making sure I have everything I need.

Read the case study

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study

B2B marketers face similar challenges

It's not easy to identify why you’re falling behind on your goals and how fix issues quickly. A focus on goals and key business metrics directly impacts revenue.

B2B inbound marketing dashboard

This dashboard will allow you to:

  • Track clients acquisitions plans by source
  • Identify why you’re falling behind on your goals and fix issues quickly
  • Monitor the conversion rate by channel, for each stage of the funnel
  • Focus on goals and key business metrics and assess their impact on revenue
  • Dig deeper into the analysis and find growth points

A combination of ad spend data with conversion analytics from your website will provide insights into how your revenue varies from channel to channel.

Key metrics to track

  • Revenue. Revenue is the total amount of income that a business generates through the sale of goods or services to customers
  • Number of leads. A lead is a person who is a sales prospect
  • Number of opportunities. An opportunity is the specific sales deal being pursued, including the estimated dollar amount

How to build this dashboard without Improvado

In this particular case, the sales cycle is relatively long. That’s why we added timeframe options at the top:

  • Quarter
  • Month
  • Custom range

Also, it’s important to see how the performance of each channel is changing.

We’ve visualized key metrics with diagrams. In order to make decisions based on this report, you should:

  1. Choose the time range
  2. Monitor metrics and their dynamics. If a metric is performing poorly, then analyze which source’s performance has dropped
  3. Filter the data by source and analyze each stage of the funnel to locate the issue. The number of closed deals dropped because the number of leads generated dropped first. Or maybe the quality of leads dropped while their number remains the same?

The Improvado way!

Connect your business to Improvado and we will do everything for you on a turn-key basis. You need only book a demo call with our manager.

B2B Inbound Marketing Dashboard

Inbound marketing dashboard for executives and marketing departments of B2B companies.

Schedule a demo
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Get all your data from 200+ data sources into one, unified format

Over 200 connectors empower your marketing team to use their favourite tools to map data, build and visualize custom dashboards and more.

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B2B Inbound Marketing Dashboard

Inbound marketing dashboard for executives and marketing departments of B2B companies.

Schedule a demo
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Build custom dashboards in any platform of your choice

The Improvado way!

Connect your business to Improvado and we will do everything for you on a turn-key basis. You need only book a demo call with our manager.

B2B marketers face similar challenges

It's not easy to identify why you’re falling behind on your goals and how fix issues quickly. A focus on goals and key business metrics directly impacts revenue.

B2B inbound marketing dashboard

This dashboard will allow you to:

  • Track clients acquisitions plans by source
  • Identify why you’re falling behind on your goals and fix issues quickly
  • Monitor the conversion rate by channel, for each stage of the funnel
  • Focus on goals and key business metrics and assess their impact on revenue
  • Dig deeper into the analysis and find growth points

A combination of ad spend data with conversion analytics from your website will provide insights into how your revenue varies from channel to channel.

Key metrics to track

  • Revenue. Revenue is the total amount of income that a business generates through the sale of goods or services to customers
  • Number of leads. A lead is a person who is a sales prospect
  • Number of opportunities. An opportunity is the specific sales deal being pursued, including the estimated dollar amount

Connectors for this dashboards

Improvado provides over 200 connectors empower your marketing team. For this dashboard you need the following connectors:

How to build this dashboard without Improvado

In this particular case, the sales cycle is relatively long. That’s why we added timeframe options at the top:

  • Quarter
  • Month
  • Custom range

Also, it’s important to see how the performance of each channel is changing.

We’ve visualized key metrics with diagrams. In order to make decisions based on this report, you should:

  1. Choose the time range
  2. Monitor metrics and their dynamics. If a metric is performing poorly, then analyze which source’s performance has dropped
  3. Filter the data by source and analyze each stage of the funnel to locate the issue. The number of closed deals dropped because the number of leads generated dropped first. Or maybe the quality of leads dropped while their number remains the same?

The Improvado way!

Connect your business to Improvado and we will do everything for you on a turn-key basis. You need only book a demo call with our manager.

Book a demo

B2B Inbound Marketing Dashboard

Inbound marketing dashboard for executives and marketing departments of B2B companies.

Automate your marketing data with Improvado

Schedule a demo
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

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Get effective dashboards clearly displaying your marketing's results and KPIs

Connect your business to Improvado and we will do everything for you on a turn-key basis.

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Oops! Something went wrong while submitting the form.
We're here to help with any questions
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Get effective dashboards clearly
displaying your marketing's results and KPIs

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Improvado customer testimonial

Now, our Tableau reports update daily and Instagram engagement has increased by 50%.

Caroline Ettinger
Afropunk

Eliminated 90% of manual reporting hours per week.

Ryan Booth
COO at Chacka Marketing
Improvado customer testimonial

We used to have someone doing this manually and it took them about 20 hours a week.

Asher King-Abramson
Partner, Bell Curve

Get all your marketing data in one place

We're here to help with any questions
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