Liftoff Data Integration — Mobile Ad Attribution

Connect Liftoff and let AI agents query mobile app campaign data, user acquisition metrics, and retention analytics alongside 1,000+ marketing sources.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to Liftoff

Show me which Liftoff campaigns drove the most installs this week and their CPI trends.

Your top performer is the iOS Puzzle Game campaign with 47,200 installs at $2.14 CPI, down 18% from last week. The Android Casual Gaming campaign delivered 38,900 installs at $1.89 CPI, your lowest cost per install across all active campaigns.

Pause any campaigns where day-7 ROAS dropped below 80% in the last 72 hours.

Paused 3 campaigns: Fitness App Retargeting showed 68% D7 ROAS, Strategy Game LA/NY dropped to 71% D7 ROAS, and Shopping App Lookalike hit 76% D7 ROAS. Combined daily spend reduced by $8,400.

Trusted by data-driven teams

1,000+

Integrations

200+

Liftoff Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect Liftoff to your data stack

Improvado connects to Liftoff's reporting API to extract mobile app campaign data, user acquisition metrics, and retention analytics automatically. Pull fresh campaign performance data every few hours to monitor active user acquisition campaigns in real-time. Skip manual CSV exports and spreadsheet management. Your Liftoff campaign data syncs directly to BigQuery, Snowflake, Redshift, or your chosen analytics destination.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Liftoff API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Liftoff through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unified mobile marketing analytics

Improvado normalizes Liftoff data using our Marketing Common Data Model (MCDM), standardizing mobile campaign metrics across platforms like Facebook, Google Ads, and Unity. Compare user acquisition costs and lifetime value across all mobile advertising channels with consistent data formats. Build comprehensive mobile attribution models that include Liftoff's post-install events alongside organic app downloads. Analyze cross-platform mobile campaign performance using unified dimensions and KPIs.

Liftoff API v2 · API key · 3-hourly sync · incremental

Schema Overview

Data objects and fields Improvado extracts from Liftoff

Object	Fields
Campaign	spend impressions clicks installs CPI ROAS status
Ad Group	bids impressions clicks installs conversions eCPI
Creative	creative_id impressions clicks installs CTR video_completion_rate
Event	event_name event_count event_revenue conversions post_install_events

How it works

From connection to autonomous action in three steps

Connect

Connect your Liftoff account through API key authentication. Improvado securely stores credentials and maintains continuous sync with your campaign data, creative performance, and cohort analytics across all active app install campaigns.

Ask

Ask questions like 'Which creatives have the lowest CPI in my gaming campaigns this week?' or 'Show me retention rates by country for campaigns launched in the last 30 days' and get instant answers from your live Liftoff data.

Act

The agent adjusts campaign budgets, pauses underperforming ad groups, modifies bid strategies, updates geo-targeting rules, and activates new creative variants based on your performance thresholds and scaling objectives.

Use Cases

What teams ask their AI agent about Liftoff

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Track mobile user acquisition costs across Liftoff, Facebook, and Google in one dashboard

Your AI agent analyzes Liftoff data and delivers actionable insights — automatically, in seconds.

4 hrs → 18 min

Improvado Agent Cross-channel

Optimize mobile campaign budgets using cross-platform LTV and retention data

Your AI agent analyzes Liftoff data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Report mobile app growth metrics and CAC trends in executive dashboards

Your AI agent analyzes Liftoff data and delivers actionable insights — automatically, in seconds.

3 hrs → 15 min

AI Agent Access

Your agent doesn't just read Liftoff — it calculates mobile LTV across channels

Read

The agent reads campaign performance metrics including installs, CPI, retention rates, ROAS by cohort day, creative-level engagement data, geo breakdowns, device type performance, and lifetime value projections across all your Liftoff mobile acquisition campaigns.

Write

The agent pauses or activates campaigns, adjusts daily budgets and bid amounts, updates geo-targeting and device targeting parameters, swaps creative assets, modifies optimization goals, and reallocates spend between campaign groups based on performance signals.

Monitor

The agent monitors install volume fluctuations, CPI threshold breaches, retention rate drops, ROAS degradation by cohort, creative fatigue indicators, budget pacing anomalies, and competitive pressure signals to trigger automatic optimizations or alert you to significant changes.

AI agents query user acquisition costs, retention rates, and app install data from Liftoff campaigns. They can compare mobile CAC across Liftoff, Facebook, and Google, track cohort retention by channel, and calculate lifetime value by acquisition source. Agents answer questions like "What's the 30-day retention rate for Liftoff users versus Facebook app installs, and which has better LTV?"

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · Liftoff

You

Which Liftoff campaigns have the best day-7 ROAS this month?

Top Campaigns by D7 ROAS

Campaign	Installs	D7 ROAS
Travel App - Premium Destinations	22,400	287%
Fintech - Investment Platform iOS	18,700	241%
Food Delivery - Urban Markets	31,200	198%
E-commerce - Fashion Lookalike	29,800	176%
Gaming - RPG Android Tier 1	44,100	163%

5 campaigns · 146.2K installs · avg 213% D7 ROAS

You

Increase bids by 15% on the top 2 campaigns to scale volume.

Bid Adjustments Applied

2 campaigns · projected +6,200 daily installs

Destinations

Send Liftoff data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Liftoff as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

How does Improvado connect to Liftoff?

Improvado uses Liftoff's API with secure authentication to extract your mobile campaign data. You provide API credentials through your Liftoff account dashboard, and Improvado handles all data extraction and processing automatically.

What Liftoff data can I extract?

Extract campaign performance, user acquisition metrics, install data, post-install events, retention rates, and lifetime value calculations. Improvado pulls impression data, click-through rates, cost per install, and custom conversion events from your Liftoff campaigns.

How frequently does Liftoff data refresh?

Set refresh intervals from every 2 hours to daily based on your mobile campaign monitoring requirements. Most customers refresh Liftoff data every 4-6 hours for active campaign optimization.

Can I combine Liftoff with other mobile ad platforms?

Yes, Improvado's MCDM standardizes Liftoff data with Facebook, Google Ads, Unity, ironSource, and 500+ other platforms. Create unified mobile marketing reports and cross-platform user acquisition analysis.

Where can I send Liftoff campaign data?

Send data to BigQuery, Snowflake, Redshift, Azure, or directly to BI tools like Tableau, Power BI, and Looker. Improvado supports 50+ destinations for your mobile advertising data.

How long does Liftoff integration setup take?

Initial setup takes 10-20 minutes to configure API access and select campaign data tables. Historical data import completes within 1-3 hours depending on your campaign history and data volume.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

Read story →

“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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Put an AI agent on your Liftoff today

Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.

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