Yandex Integration — Russian Market Data Unlocked
Connect Yandex Ads and let AI agents query Russian market campaigns alongside Google and Facebook performance data.
Key Takeaways Connect Yandex Ads to your data stack
Improvado integrates with Yandex Direct and Display APIs to extract campaign performance, keyword metrics, and audience data automatically. The connection pulls advertising data daily, including impressions, clicks, conversions, and cost metrics across all Yandex advertising products. Campaign structure, ad group details, and keyword-level performance sync to your destination with complete attribution data. Multi-account setups consolidate data from multiple Yandex advertising accounts into unified reporting.
Unified advertising data across all channels
Improvado's Marketing Common Data Model (MCDM) standardizes Yandex advertising data alongside Google Ads, Facebook, and other paid channels. Cross-platform campaign comparison becomes straightforward when Yandex metrics align with global advertising performance in consistent formats. Budget allocation analysis spans all advertising platforms when Yandex cost-per-acquisition data combines with other channel metrics. Your media buying team optimizes spend across Yandex and international platforms using unified performance data.
Data objects and fields Improvado extracts from Yandex
| Object | Fields |
|---|---|
| Campaign | cost impressions clicks conversions ctr avg_cpc status |
| AdGroup | bids impressions clicks cost avg_position status |
| Ad | ad_type impressions clicks ctr cost status |
| Keyword | bid impressions clicks avg_cpc quality_index conversions |
| Placement | impressions clicks cost conversions placement_type |
From connection to autonomous action in three steps
Connect
Authenticate your Yandex Direct account in under 60 seconds. Improvado normalizes campaigns, ad groups, keywords, and metrics automatically — joining data from 1000+ sources including your CRM and attribution tools for unified analysis.
Ask
Ask about Yandex metrics in plain English: cost per click, conversion rate by campaign goal, impression share, quality score trends, search query performance, audience segment ROAS, geo breakdowns, and cross-campaign attribution — instant answers every time.
Act
The agent pauses underperforming ad groups, adjusts campaign budgets and bids, updates negative keyword lists, changes targeting settings, duplicates high-ROAS campaigns, and syncs conversion goals. Every write action is logged with timestamps, approvals, and rollback options for complete governance.
What teams ask their AI agent about Yandex
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare Yandex campaign performance against Google Ads and Facebook in unified dashboards
Your AI agent analyzes Yandex data and delivers actionable insights — automatically, in seconds.
Optimize budget allocation across Yandex and international ad platforms using combined data
Your AI agent analyzes Yandex data and delivers actionable insights — automatically, in seconds.
Generate executive reports showing total paid media performance including Yandex contribution
Your AI agent analyzes Yandex data and delivers actionable insights — automatically, in seconds.
Your agent compares Yandex Direct against global ad platforms in seconds
Read
Pull campaigns, ad groups, keywords, search queries, impressions, clicks, spend, conversions, conversion value, ROAS, CTR, CPC, CPA, quality score, impression share, audience segments, geo performance, device breakdowns, and hourly trend data from Yandex Direct accounts.
Write
Pause or activate campaigns and ad groups, adjust daily budgets and bid strategies, add negative keywords, update targeting parameters, change conversion goals, duplicate campaigns, modify audience lists, and sync attribution settings — all changes validated before execution.
Monitor
Monitor campaigns for anomalies in spend pacing, conversion rate drops below thresholds, CTR degradation, impression share loss, budget depletion alerts, competitor activity spikes, keyword quality score changes, and ROAS falling outside target ranges with real-time Slack or email notifications.
The AI agent queries campaign performance, keyword metrics, and conversion data from Yandex Direct and Display automatically. It can calculate cost-per-acquisition across Yandex and international platforms, identifying budget reallocation opportunities. Ask it to compare impression share trends or analyze audience overlap between Yandex and other advertising channels.
| Campaign | Impressions | CTR |
|---|---|---|
| Smart Shopping - Electronics | 127,340 | 1.23% |
| Search - Home Decor | 94,820 | 1.41% |
| Display - Lifestyle | 215,600 | 0.87% |
| Retargeting - Cart Abandoners | 68,940 | 1.56% |
| Brand Defense - Competitors | 52,180 | 1.64% |
Send Yandex data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Yandex as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Yandex advertising data does Improvado extract?
Can Improvado connect multiple Yandex advertising accounts?
How often does Yandex advertising data refresh?
Does the integration include Yandex Display network data?
What destinations work with Yandex advertising data?
How does Improvado handle Yandex API authentication?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Yandex today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.