Yandex Integration — Russian Market Data Unlocked

Connect Yandex Ads and let AI agents query Russian market campaigns alongside Google and Facebook performance data.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to Yandex

Which Yandex campaigns have the worst cost per conversion this month?

I analyzed your 41 active Yandex Direct campaigns. The bottom 5 have cost per conversion above ₽2,840 while your account average is ₽1,126. Campaign "Retargeting - Moscow" is at ₽3,912 CPA with only 12 conversions from ₽46,944 spend.

Pause the 3 worst performers and reallocate that budget to my top ROAS campaigns

Done. Paused 3 campaigns (₽89,200 weekly spend). Increased daily budgets on "Brand - Premium" and "Shopping - Electronics" by ₽6,400 each. Changes logged and will take effect within 15 minutes.

Trusted by data-driven teams

1,000+

Integrations

200+

Yandex Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect Yandex Ads to your data stack

Improvado integrates with Yandex Direct and Display APIs to extract campaign performance, keyword metrics, and audience data automatically. The connection pulls advertising data daily, including impressions, clicks, conversions, and cost metrics across all Yandex advertising products. Campaign structure, ad group details, and keyword-level performance sync to your destination with complete attribution data. Multi-account setups consolidate data from multiple Yandex advertising accounts into unified reporting.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Yandex API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Yandex through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unified advertising data across all channels

Improvado's Marketing Common Data Model (MCDM) standardizes Yandex advertising data alongside Google Ads, Facebook, and other paid channels. Cross-platform campaign comparison becomes straightforward when Yandex metrics align with global advertising performance in consistent formats. Budget allocation analysis spans all advertising platforms when Yandex cost-per-acquisition data combines with other channel metrics. Your media buying team optimizes spend across Yandex and international platforms using unified performance data.

Yandex Direct API v5 · OAuth 2.0 · hourly sync · incremental

Schema Overview

Data objects and fields Improvado extracts from Yandex

Object	Fields
Campaign	cost impressions clicks conversions ctr avg_cpc status
AdGroup	bids impressions clicks cost avg_position status
Ad	ad_type impressions clicks ctr cost status
Keyword	bid impressions clicks avg_cpc quality_index conversions
Placement	impressions clicks cost conversions placement_type

How it works

From connection to autonomous action in three steps

Connect

Authenticate your Yandex Direct account in under 60 seconds. Improvado normalizes campaigns, ad groups, keywords, and metrics automatically — joining data from 1000+ sources including your CRM and attribution tools for unified analysis.

Ask

Ask about Yandex metrics in plain English: cost per click, conversion rate by campaign goal, impression share, quality score trends, search query performance, audience segment ROAS, geo breakdowns, and cross-campaign attribution — instant answers every time.

Act

The agent pauses underperforming ad groups, adjusts campaign budgets and bids, updates negative keyword lists, changes targeting settings, duplicates high-ROAS campaigns, and syncs conversion goals. Every write action is logged with timestamps, approvals, and rollback options for complete governance.

Use Cases

What teams ask their AI agent about Yandex

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Compare Yandex campaign performance against Google Ads and Facebook in unified dashboards

Your AI agent analyzes Yandex data and delivers actionable insights — automatically, in seconds.

4 hrs → 10 min

Improvado Agent Cross-channel

Optimize budget allocation across Yandex and international ad platforms using combined data

Your AI agent analyzes Yandex data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Generate executive reports showing total paid media performance including Yandex contribution

Your AI agent analyzes Yandex data and delivers actionable insights — automatically, in seconds.

3 hrs → 5 min

AI Agent Access

Your agent compares Yandex Direct against global ad platforms in seconds

Read

Pull campaigns, ad groups, keywords, search queries, impressions, clicks, spend, conversions, conversion value, ROAS, CTR, CPC, CPA, quality score, impression share, audience segments, geo performance, device breakdowns, and hourly trend data from Yandex Direct accounts.

Write

Pause or activate campaigns and ad groups, adjust daily budgets and bid strategies, add negative keywords, update targeting parameters, change conversion goals, duplicate campaigns, modify audience lists, and sync attribution settings — all changes validated before execution.

Monitor

Monitor campaigns for anomalies in spend pacing, conversion rate drops below thresholds, CTR degradation, impression share loss, budget depletion alerts, competitor activity spikes, keyword quality score changes, and ROAS falling outside target ranges with real-time Slack or email notifications.

The AI agent queries campaign performance, keyword metrics, and conversion data from Yandex Direct and Display automatically. It can calculate cost-per-acquisition across Yandex and international platforms, identifying budget reallocation opportunities. Ask it to compare impression share trends or analyze audience overlap between Yandex and other advertising channels.

Claude ChatGPT Cursor Gemini Any MCP Client

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Improvado Agent · Yandex

You

Show Yandex campaigns with impressions >50k but CTR <1.8% last 14 days

Underperforming Campaigns

Campaign	Impressions	CTR
Smart Shopping - Electronics	127,340	1.23%
Search - Home Decor	94,820	1.41%
Display - Lifestyle	215,600	0.87%
Retargeting - Cart Abandoners	68,940	1.56%
Brand Defense - Competitors	52,180	1.64%

5 campaigns · 558,880 impressions · avg CTR 1.34%

You

Update ad copy with emoji CTAs and refresh creatives for these 5 campaigns

Creative Refresh Queued

Projected CTR lift: +0.6-0.9pp

Destinations

Send Yandex data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Yandex as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What Yandex advertising data does Improvado extract?

Improvado extracts campaign performance, ad groups, keywords, audiences, and conversion data from Yandex Direct and Display networks. The integration includes impression share, quality scores, and bid data across all Yandex advertising products. Creative performance and audience insights sync automatically to your chosen destination.

Can Improvado connect multiple Yandex advertising accounts?

Yes, Improvado supports multiple Yandex advertising accounts with consolidated reporting in your data warehouse. Each account's data includes source identifiers for easy filtering and cross-account analysis. This works well for agencies managing multiple clients or companies with regional Yandex accounts.

How often does Yandex advertising data refresh?

Yandex advertising data refreshes daily through Improvado's automated pipelines, typically completing by 9 AM Moscow time. Historical data backfill covers up to 2 years of campaign performance depending on account history. Custom refresh schedules are available for enterprise accounts requiring more frequent updates.

Does the integration include Yandex Display network data?

Improvado extracts data from both Yandex Direct search campaigns and Yandex Display network placements. Display metrics include viewability, reach, and audience engagement alongside standard performance data. Programmatic campaign data from Yandex DSP also syncs when available in your account.

What destinations work with Yandex advertising data?

Yandex advertising data flows to BigQuery, Snowflake, Redshift, Azure Synapse, Tableau, Power BI, and Looker through Improvado. Currency data maintains proper formatting for ruble-based campaigns alongside international currency conversion. Real-time advertising dashboards update automatically as new Yandex data arrives.

How does Improvado handle Yandex API authentication?

Improvado uses OAuth 2.0 authentication for secure Yandex API access with automatic token refresh management. The platform handles Yandex's API rate limits and request quotas automatically to ensure consistent data extraction. Multi-factor authentication is supported for enhanced account security when required by your organization.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

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“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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