Data sources
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Yandex

Yandex Integration — Russian Market Data Unlocked

Access search ad performance, keyword metrics, and audience data from Yandex advertising platforms. Connect to Tableau for comprehensive Eastern European market analysis.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Yandex Ads to your data stack

Improvado integrates with Yandex Direct and Display APIs to extract campaign performance, keyword metrics, and audience data automatically. The connection pulls advertising data daily, including impressions, clicks, conversions, and cost metrics across all Yandex advertising products. Campaign structure, ad group details, and keyword-level performance sync to your destination with complete attribution data. Multi-account setups consolidate data from multiple Yandex advertising accounts into unified reporting.

Yandex Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Yandex + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified advertising data across all channels

Improvado's Marketing Common Data Model (MCDM) standardizes Yandex advertising data alongside Google Ads, Facebook, and other paid channels. Cross-platform campaign comparison becomes straightforward when Yandex metrics align with global advertising performance in consistent formats. Budget allocation analysis spans all advertising platforms when Yandex cost-per-acquisition data combines with other channel metrics. Your media buying team optimizes spend across Yandex and international platforms using unified performance data.

Use Cases

What users ask their Yandex integration

Cross-channel
Compare Yandex campaign performance against Google Ads and Facebook in unified dashboards
4 hrs → 10 min
Budget optimization
Optimize budget allocation across Yandex and international ad platforms using combined data
Manual → auto
Executive reporting
Generate executive reports showing total paid media performance including Yandex contribution
3 hrs → 5 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Yandex advertising data does Improvado extract?
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Improvado extracts campaign performance, ad groups, keywords, audiences, and conversion data from Yandex Direct and Display networks. The integration includes impression share, quality scores, and bid data across all Yandex advertising products. Creative performance and audience insights sync automatically to your chosen destination.
Can Improvado connect multiple Yandex advertising accounts?
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Yes, Improvado supports multiple Yandex advertising accounts with consolidated reporting in your data warehouse. Each account's data includes source identifiers for easy filtering and cross-account analysis. This works well for agencies managing multiple clients or companies with regional Yandex accounts.
How often does Yandex advertising data refresh?
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Yandex advertising data refreshes daily through Improvado's automated pipelines, typically completing by 9 AM Moscow time. Historical data backfill covers up to 2 years of campaign performance depending on account history. Custom refresh schedules are available for enterprise accounts requiring more frequent updates.
Does the integration include Yandex Display network data?
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Improvado extracts data from both Yandex Direct search campaigns and Yandex Display network placements. Display metrics include viewability, reach, and audience engagement alongside standard performance data. Programmatic campaign data from Yandex DSP also syncs when available in your account.
What destinations work with Yandex advertising data?
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Yandex advertising data flows to BigQuery, Snowflake, Redshift, Azure Synapse, Tableau, Power BI, and Looker through Improvado. Currency data maintains proper formatting for ruble-based campaigns alongside international currency conversion. Real-time advertising dashboards update automatically as new Yandex data arrives.
How does Improvado handle Yandex API authentication?
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Improvado uses OAuth 2.0 authentication for secure Yandex API access with automatic token refresh management. The platform handles Yandex's API rate limits and request quotas automatically to ensure consistent data extraction. Multi-factor authentication is supported for enhanced account security when required by your organization.