Visualization platforms
/
GoodData

GoodData Integration | BI Platform Consolidation

Migrate reports, metrics, and analytics from GoodData to modern platforms. Move your business intelligence to Databricks or Grafana seamlessly.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect marketing data to GoodData platform

Improvado extracts data from Google Ads, Facebook, Salesforce, HubSpot, and 500+ other marketing platforms, then loads it directly into your GoodData workspace. Our platform handles API connections, data transformation, and automated loading to GoodData's analytics engine. Data refreshes run on your schedule without manual intervention. Complex marketing data gets structured for GoodData's semantic layer and visualization tools.

GoodData Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
GoodData + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified marketing analytics in GoodData

Marketing data from all platforms gets normalized through Improvado's Marketing Common Data Model before loading into GoodData. Cross-channel attribution, customer journey analysis, and revenue reporting become possible when all your data shares consistent schemas. GoodData's advanced analytics capabilities work with clean, unified datasets rather than siloed platform exports. Marketing teams can build sophisticated models and dashboards using complete, normalized data.

Use Cases

What users ask their GoodData integration

Cross-channel
Build cross-channel attribution models using unified data from all marketing platforms
12 hrs → 45 min
Budget optimization
Create executive dashboards showing marketing ROI across all channels and campaigns
Manual → auto
Executive reporting
Analyze customer lifetime value using combined CRM, advertising, and analytics data
8 hrs → 20 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

No items found.
No items found.

You can analyze data from 500+ data sources

G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What data sources can Improvado connect to GoodData?
+
Improvado connects 500+ marketing and business platforms to GoodData, including Google Ads, Facebook, Salesforce, HubSpot, Shopify, and major analytics tools. All advertising platforms, CRM systems, email marketing tools, and e-commerce platforms are supported. The complete list includes both popular and niche marketing technology platforms.
How does data transformation work for GoodData?
+
Improvado normalizes all marketing data through our Marketing Common Data Model before loading into GoodData. This ensures consistent metrics, dimensions, and naming conventions across all platforms. Data arrives in GoodData ready for analysis without additional transformation work on your end.
What's the data refresh frequency for GoodData integration?
+
Data refreshes run on your preferred schedule—hourly, daily, or real-time depending on your plan and source platform capabilities. Most marketing data updates daily, but social media and advertising platforms can refresh hourly. Enterprise customers get real-time sync options for time-sensitive reporting needs.
Does Improvado support GoodData's semantic layer?
+
Yes, Improvado structures marketing data to work optimally with GoodData's semantic layer and logical data model. Our platform creates fact and dimension tables that integrate seamlessly with GoodData's analytics engine. This enables advanced modeling and cross-platform analysis within GoodData's native capabilities.
Can I customize data schemas for GoodData?
+
Improvado provides flexible data transformation options to match your GoodData workspace requirements. You can customize field mappings, create calculated metrics, and structure data according to your specific analytical needs. Our platform adapts to your existing GoodData setup rather than forcing a rigid schema.
How does Improvado handle GoodData workspace permissions?
+
Improvado respects your existing GoodData workspace permissions and security settings. Data loads through secure connections using your designated service account credentials. We never modify your GoodData workspace structure or user permissions—only load data according to your specifications.