Amazon MWS Integration for Marketplace Analytics

Connect Amazon MWS and let AI agents query seller performance, inventory levels, and order data alongside 1,000+ marketing sources.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to Amazon MWS

Show me top sellers by units sold this month

Your top 5 ASINs moved 12,847 units with $284K revenue. B07XQZ3M shows the highest velocity at 3,214 units, but inventory drops to 47 days at current sell-through.

Flag any ASIN under 30 days stock and create restock alerts

Set alerts on 8 ASINs below threshold. B09KLP2W hits stockout in 18 days. Auto-notifications enabled for when any product crosses 25-day supply.

Trusted by data-driven teams

1,000+

Integrations

200+

Amazon MWS Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect Amazon MWS integration seamlessly

Improvado connects to Amazon's Marketplace Web Service API to extract seller performance metrics, inventory levels, order data, and financial reports automatically. The platform handles API rate limits and authentication, pulling data from reports like Business Reports, Inventory Health, and Settlement Reports. Scheduled extractions ensure your data warehouse stays current with Amazon marketplace performance. No manual report downloads or CSV uploads required.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Amazon MWS API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Amazon MWS through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unified e-commerce data across channels

Improvado normalizes Amazon MWS data using the Marketing Common Data Model, aligning metrics with other e-commerce platforms like Shopify, eBay, or direct website sales. Product SKUs, order values, and customer acquisition costs become comparable across all sales channels. This standardization enables comprehensive marketplace performance analysis. Track total e-commerce performance without switching between different reporting interfaces.

Amazon MWS API · AWS Signature v2 · hourly · incremental

Schema Overview

Data objects and fields Improvado extracts from Amazon MWS

Object	Fields
Orders	AmazonOrderId PurchaseDate OrderTotal OrderStatus BuyerEmail LastUpdateDate NumberOfItemsShipped ShipmentServiceLevelCategory
OrderItems	OrderItemId ASIN SellerSKU Title QuantityOrdered ItemPrice ItemTax ShippingPrice PromotionDiscount
Products	SellerSKU ASIN Price Quantity FulfillmentChannel ItemCondition ProductName
Inventory	SellerSKU FNSKU ASIN Condition TotalSupplyQuantity InStockSupplyQuantity FulfillableQuantity
Settlements	SettlementId SettlementStartDate SettlementEndDate DepositDate TotalAmount TransactionType AmountDescription

How it works

From connection to autonomous action in three steps

Connect

Connect your Amazon Seller Central account through MWS API credentials. The agent authenticates with your Seller ID and MWS Auth Token to access order data, inventory levels, fulfillment status, and product performance across all marketplaces.

Ask

Ask questions like 'Which products are at risk of stockout?' or 'Show me return rates by category this quarter' or 'What's my average fulfillment speed by region?'

Act

The agent creates restock alerts when inventory falls below thresholds, updates product pricing based on competitive rules, pauses listings when stock depletes, and flags order fulfillment delays requiring intervention.

Use Cases

What teams ask their AI agent about Amazon MWS

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Compare Amazon sales performance against Shopify and direct website channels

Your AI agent analyzes Amazon MWS data and delivers actionable insights — automatically, in seconds.

5 hrs → 15 min

Improvado Agent Cross-channel

Optimize inventory levels using Amazon sales velocity and warehouse data

Your AI agent analyzes Amazon MWS data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Create executive dashboards showing total marketplace revenue and profitability

Your AI agent analyzes Amazon MWS data and delivers actionable insights — automatically, in seconds.

3 hrs → 12 min

AI Agent Access

Your agent doesn't just read Amazon MWS — it correlates marketplace data

Read

The agent reads order volumes, revenue by ASIN, inventory levels and days of supply, fulfillment speeds, return rates, customer feedback scores, and marketplace-specific performance metrics across your seller account.

Write

The agent updates product prices within defined ranges, creates inventory alerts at custom thresholds, pauses or activates listings based on stock levels, and flags orders with fulfillment issues for review.

Monitor

The agent monitors inventory approaching stockout thresholds, tracks sudden changes in order velocity, watches for fulfillment delays exceeding targets, and alerts on products with rising return rates or declining feedback scores.

AI agents query seller performance metrics, inventory health, and financial reports directly from Amazon MWS. They can compare Amazon sales velocity against Shopify channels, identify inventory bottlenecks, and calculate total marketplace profitability. Agents correlate MWS order data with ad spend from Facebook and Google to measure true ROAS across channels.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · Amazon MWS

You

Show me top sellers by units sold this month

ASIN	Units Sold	Velocity
B07XQZ3M - Wireless Earbuds Pro	3,214	+18%
B08TLM9K - USB-C Charging Cable	2,891	+12%
B09PRT4L - Phone Stand Aluminum	2,456	+9%
B07KNM8P - Screen Protector 3-Pack	2,103	+6%
B08WQR7N - Laptop Sleeve 15in	2,183	-3%

Send Amazon MWS data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Amazon MWS as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What Amazon MWS reports does Improvado extract?

Improvado extracts Business Reports, Inventory Health Reports, Settlement Reports, Order Reports, and Advertising reports from Amazon MWS. The platform also pulls product catalog data, customer metrics, and return information when available through your seller account.

How does Improvado handle Amazon's API rate limits?

Improvado automatically manages Amazon's API throttling and rate limits, spacing requests appropriately to avoid errors. The platform queues data requests and retries failed calls, ensuring complete data extraction without manual intervention.

Can I get Amazon advertising data through this integration?

Amazon MWS provides limited advertising data. For comprehensive Amazon Ads reporting, Improvado offers a separate Amazon Advertising integration that connects directly to the Amazon DSP and Sponsored Products APIs.

Does the integration work with Amazon Vendor Central?

Amazon MWS is designed for Seller Central accounts. Vendor Central uses different APIs and data structures, which Improvado handles through a separate Amazon Vendor integration.

How far back can Improvado extract historical Amazon data?

Amazon MWS typically provides up to 90 days of detailed transaction data and up to 2 years of summary reports. Improvado extracts all available historical data during the initial setup, then maintains ongoing synchronization.

What happens if my Amazon MWS credentials change?

Improvado monitors connection health and alerts you if authentication fails. You can update credentials through the platform interface, and data extraction resumes automatically once new credentials are validated.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

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“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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