Amazon MWS Integration for Marketplace Analytics
Sync seller metrics, inventory data, and order analytics from Amazon MWS. Connect to Snowflake or dashboards for e-commerce performance tracking.
Top performer: Brand campaigns at 8.1x ROAS.
Connect Amazon MWS integration seamlessly
Improvado connects to Amazon's Marketplace Web Service API to extract seller performance metrics, inventory levels, order data, and financial reports automatically. The platform handles API rate limits and authentication, pulling data from reports like Business Reports, Inventory Health, and Settlement Reports. Scheduled extractions ensure your data warehouse stays current with Amazon marketplace performance. No manual report downloads or CSV uploads required.
From connection to autonomous action in three steps
Connect
Authenticate Amazon MWS via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries Amazon MWS performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Unified e-commerce data across channels
Improvado normalizes Amazon MWS data using the Marketing Common Data Model, aligning metrics with other e-commerce platforms like Shopify, eBay, or direct website sales. Product SKUs, order values, and customer acquisition costs become comparable across all sales channels. This standardization enables comprehensive marketplace performance analysis. Track total e-commerce performance without switching between different reporting interfaces.
What teams ask their AI agent about Amazon MWS
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare Amazon sales performance against Shopify and direct website channels
Your AI agent analyzes Amazon MWS data and delivers actionable insights — automatically, in seconds.
Optimize inventory levels using Amazon sales velocity and warehouse data
Your AI agent analyzes Amazon MWS data and delivers actionable insights — automatically, in seconds.
Create executive dashboards showing total marketplace revenue and profitability
Your AI agent analyzes Amazon MWS data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Amazon MWS — it acts on it
Read
Pull metrics, dimensions, and trends from Amazon MWS — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor Amazon MWS through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send Amazon MWS data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Amazon MWS as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your Amazon MWS today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.