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Unify Your Customer Data for Enhanced Support and Marketing Efficiency with Freshdesk and HubSpot Integration
Unite Freshdesk and Hubspot analytics in Improvado with minimal effort.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Freshdesk is a cloud-based customer support platform designed to streamline ticket management, automate workflows, and centralize communication across channels such as email, chat, and social media. It offers features like AI-powered chatbots for instant query resolution and customizable dashboards that provide real-time analytics on agent performance and customer satisfaction. In today’s environment where enterprises average 120+ martech tools, Freshdesk’s integration capabilities allow it to fit within complex tech stacks without disrupting existing workflows.
One notable integration is with Improvado, which aggregates marketing data to provide unified reporting. This connection reduces routine data consolidation tasks by 60%, enabling support teams to focus more on issue resolution rather than manual data entry. By leveraging Freshdesk alongside Improvado, enterprises can enhance operational efficiency and maintain a comprehensive view of customer interactions across multiple platforms.
HubSpot is an all-in-one inbound marketing, sales, and customer service platform designed to help businesses attract, engage, and delight customers. It streamlines lead management and automates routine tasks, enabling teams to focus on growth and customer relationships.
By integrating HubSpot with Improvado, companies reduce weekly data reconciliation from 8 hours to just 30 minutes. This improvement allows for faster decision-making and more accurate reporting, directly supporting business efficiency and scalability.
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The Freshdesk + HubSpot dashboard offers a unified view of your customer interactions and sales pipeline. It cuts audit prep time by 60%, streamlining compliance tasks with clear, organized reports. Real-time data sync ensures support tickets and CRM updates are instantly visible, helping teams stay aligned. Customizable widgets let you track key metrics like ticket resolution times and lead conversion rates, all in one place.
To set up the integration, connect your Freshdesk and HubSpot accounts via their native connector or use platforms like Improvado for advanced data aggregation and workflow customization.
The integration improves customer support by syncing ticket data with CRM records, enabling sales and support teams to collaborate more effectively and provide personalized customer experiences.
Contacts, tickets, and communication history sync automatically, ensuring both platforms have up-to-date information; Improvado can further enhance this by centralizing data for comprehensive reporting.
Yes, you can tailor workflows to fit your business needs, and tools like Improvado help extend customization by integrating additional data sources and automating complex processes.
Absolutely; by combining Freshdesk and HubSpot, supported by Improvado’s data management, businesses can handle increasing customer interactions without losing data clarity or operational efficiency.
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