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Unify CallTrackingMetrics and HubSpot Data to Enhance Customer Insights and Drive Smarter Marketing Decisions
Unite CallTrackingMetrics and Hubspot analytics in Improvado with minimal effort.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
CallTrackingMetrics is a call tracking and marketing analytics platform designed to help businesses capture detailed customer interaction data across multiple channels. It offers advanced call attribution, keyword-level tracking, and real-time reporting, enabling teams to understand campaign performance with precision. Given that analytics teams spend 60-80% of their time on data preparation, the platform’s automated data collection and integration capabilities significantly reduce manual effort.
With features like dynamic number insertion and call recording, CallTrackingMetrics provides granular insights into customer journeys and marketing ROI. Its integration with Improvado further streamlines data workflows by centralizing marketing data, which eliminates 90% of marketing-related IT tickets, allowing analytics teams to focus more on analysis rather than troubleshooting connectivity issues.
HubSpot is an all-in-one inbound marketing, sales, and customer service platform designed to help businesses attract, engage, and delight customers. By centralizing tools like email marketing, CRM, and analytics, it streamlines operations and improves team collaboration, leading to increased efficiency and growth.
Integrating HubSpot with Improvado enhances data management by connecting 500+ sources, providing a comprehensive view of marketing performance. This integration supports informed decision-making and helps businesses optimize campaigns across multiple channels with ease.
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Integrating CallTrackingMetrics with HubSpot provides a comprehensive dashboard that consolidates call data and CRM insights. This unified view helps marketing teams monitor campaign performance efficiently.
To integrate CallTrackingMetrics with HubSpot, connect your accounts via the CallTrackingMetrics dashboard by authorizing HubSpot access, then configure call data syncing settings to map calls to HubSpot contacts and deals.
This integration allows businesses to track inbound calls as leads within HubSpot, improving attribution and enabling targeted marketing based on call interactions and customer behavior.
Call data is automatically pushed from CallTrackingMetrics to HubSpot in real-time, creating or updating contact records and logging call activities linked to marketing campaigns.
Yes, you can select specific call attributes such as call duration, source number, and call outcome to sync with HubSpot, tailoring the data to your sales and marketing needs.
Improvado can automate the extraction and normalization of call and CRM data from CallTrackingMetrics and HubSpot, simplifying reporting and enabling deeper analytics across marketing channels.
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