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Effortlessly unify your call and CRM data for clearer insights and improved customer connections
Merge CallTrackingMetrics and Salesforce data streams into Improvado seamlessly.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
CallTrackingMetrics is a call tracking and marketing analytics platform designed to help businesses capture and analyze customer interactions across multiple channels. It offers advanced call attribution, keyword-level tracking, and real-time reporting, enabling users to link calls directly to marketing campaigns. Given that analytics teams spend 60-80% of their time on data preparation, the platform’s automation of call data collection reduces manual effort and increases accuracy.
The platform integrates seamlessly with CRM systems and advertising networks, allowing marketers to optimize budget allocation based on detailed call insights. When combined with Improvado, CallTrackingMetrics users benefit from a 5× faster time-to-insight by automating data aggregation and visualization, streamlining the analytics workflow for more informed decision-making.
Salesforce is a cloud-based customer relationship management (CRM) platform designed to help organizations streamline sales, service, and marketing processes. By centralizing customer data, it enhances collaboration and improves decision-making across teams, driving increased revenue and customer satisfaction.
With robust analytics and automation tools, businesses can identify opportunities faster and reduce manual work. Integrating Salesforce with Improvado eliminates 99% of discrepancies in data reporting, ensuring accurate insights for strategic planning.
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Integrating CallTrackingMetrics with Salesforce creates a comprehensive dashboard that streamlines call data and sales metrics in one place. This combined view helps teams monitor campaign performance with precision and adjust strategies quickly.
The integration connects CallTrackingMetrics call data directly to Salesforce records, allowing automatic logging of calls, call outcomes, and caller details into Salesforce leads or contacts for streamlined tracking.
This integration enhances sales and marketing alignment by providing detailed call insights within Salesforce, improving lead qualification and campaign ROI analysis.
Setup involves connecting CallTrackingMetrics to your Salesforce account via API credentials, mapping desired call data fields, and configuring triggers for data synchronization; tools like Improvado can simplify this process.
Data synchronization can be near real-time or scheduled at intervals depending on your configuration, ensuring Salesforce always reflects the latest call activity without manual updates.
Yes, Improvado can aggregate and normalize data from both platforms, creating comprehensive dashboards that provide actionable insights beyond native reporting capabilities.
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