Paid Media Performance Dashboard

Describe your paid media performance dashboard.Your AI agent builds it in minutes.

Consolidated paid media dashboard tracking spend, ROAS, CPA, and conversions across all paid channels in real time.

Deploy in days, not months 1,000+ data sources SOC 2 · GDPR · HIPAA

Improvado agent

Live

Build me a dashboard that shows ROAS, CPA, and spend across all my paid channels with real-time conversion tracking.

Connected Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads. I've built a unified view with ROAS and CPA by channel, plus a conversion funnel breakdown and budget pacing tracker. Want me to add Bing Ads or layer in GA4 attribution data?

✓ Connecting Google Ads → synced

✓ Connecting Meta Ads → synced

✓ Connecting LinkedIn Ads → synced

✓ Connecting TikTok Ads → synced

✓ Building ROAS & CPA metrics

✓ Building conversion funnel

✓ Building budget tracker

✓ Dashboard ready

Total Ad Spend

$487K

+18% MoM

Blended ROAS

4.2×

+0.7× MoM

Average CPA

$64.50

−12% MoM

Live preview

What the agent renders

Every view is live, editable, and connected to your real data.

Paid Media Performance Dashboard · Overview

Built by Improvado AI Agent →

Improvado AI Agent

Live · last refreshed 2 min ago

Total Reach

2.4M

+11% MoM vs last period

Conversions

18.2K

+9% vs last period

Conv. Rate

3.1%

+0.4pp vs last period

Revenue

$940K

+14% vs last period

Reach by channel

Paid search8.4M

Email284K

Organic5.1M

Social14.2M

Attribution

Paid search50%

Email27%

Organic14%

Channel

Reach

Conversions

Conv. rate

Revenue

Paid search

8.4M

8,420

3.8%

$412K

284K

4,104

4.2%

$284K

Organic

5.1M

3,840

2.4%

$184K

Social

14.2M

2,104

0.8%

$124K

Display

22.4M

1,104

0.4%

$64K

All channels attributed via last-touch model · Revenue is marketing-influenced

Top campaigns by conversions · last 30 days

Nurture — high intent

Conv. rate

9.4%

Reach

12.4K

1,166 conversions

Paid

Brand keywords — exact

Conv. rate

7.1%

Clicks

18.4K

1,306 conversions

Organic

How-to: getting started

Conv. rate

4.8%

Visits

22.1K

1,061 conversions

Social

Retargeting — site visitors

Conv. rate

3.2%

Reach

84K

2,688 conversions

Display

Awareness — Q2 brand lift

Conv. rate

0.8%

Impr.

4.2M

336 conversions

Referral

Partner co-marketing

Conv. rate

2.4%

Visits

8.4K

202 conversions

Goal pacing · Q2 targets

Day 61 of 90

Total conversions

28.4K / 42K 68%

✓ On track

Revenue influenced

$1.6M / $2.4M 67%

✓ On track

Qualified leads

11.2K / 12K 93%

⚠ Overpacing — agent flagged for review

Organic sessions

194K / 420K 46%

↓ Underpacing — may fall short of target

Email subscribers

6.4K / 8K 80%

✓ On track

Dashed line = expected pacing at day 61 · Agent alerts on deviation >20%

The challenge

Marketing data is scattered across tools that don't talk to each other.

🗂

Marketing data is siloed across platforms

Every channel reports in its own interface with its own metric definitions. There's no authoritative cross-channel view.

⏰

Assembling reports takes longer than acting on them

The work of pulling, merging, and cleaning data consumes more time than the decisions it actually informs.

🔗

Can't connect spend to outcomes

Without a unified attribution model, you don't know which marketing activities actually drive revenue.

See how Improvado AI Agent solves this →

What you'll track

Total Reach Conversions Conversion Rate Revenue Influenced ROI Cost per Acquisition Channel Mix MoM Growth

And 1,000+ more metrics from any source If the data exists in your stack, the agent can pull it.

How it gets built

From prompt to live dashboard in under 10 minutes.

No SQL, no data engineering tickets, no waiting. Describe what you need — the agent does the rest.

Connect your stack

Authorize your data sources via OAuth — ad platforms, CRM, email, analytics. The agent gets live read access in minutes, no engineering required.

~5 minutes

Describe the dashboard

Type what you need in plain English: "Paid Media Performance Dashboard, last 90 days, broken out by channel." The agent writes the queries, reconciles attribution across tools, and normalizes currencies.

~30 seconds

Dashboard goes live

A fully interactive dashboard renders in your BI tool — Tableau, Looker, Power BI, or the Improvado UI. It refreshes automatically and stays current without re-prompting.

~2 minutes

⚡

Answers in under 10 seconds

Ask any analytics question in plain English

🔔

Anomaly detection

Automatic alerts when data changes unexpectedly

📈

Forecasting built in

Predict spend, ROAS, and trends from historical data

📅

Automated delivery

Reports sent on any schedule, to any format

Explore all AI Agent capabilities →

Want a guided walkthrough?

An Improvado engineer will build the first version of your Paid Media Performance Dashboard with you live on a call.

Book a 20-min demo

Why not just use Claude or ChatGPT?

Great at answering questions. Not built to own a live dashboard.

Claude / ChatGPT alone

Improvado AI Agent

Data access

✗Manual CSV export

✓Live API connections

Data volume

✗~25K row context limit

✓Unlimited warehouse queries

Output format

✗Text summary in chat

✓Interactive live dashboard

Auto-refresh

✗Re-prompt every session

✓Automatic, configurable schedule

Attribution model

✗None — trusts your CSVs

✓Cross-channel normalization built-in

Compliance

✗Data leaves your stack

✓SOC 2 · GDPR · HIPAA · your warehouse

Audit trail

✗No query log

✓Every query logged, replayable

Useful for exploration

Talk to an expert →

Connectors for this dashboard

Plugs into the stack your team already uses

Don't see yours? Explore all 1,000+ integrations →

Common questions

Everything else you might ask

Which paid media platforms can I connect to this dashboard? +

Improvado connects to 1,000+ data sources including Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Bing Ads, Twitter Ads, Pinterest Ads, Snapchat Ads, and more. You can also layer in conversion and revenue data from Google Analytics, Salesforce, HubSpot, Shopify, and other CRM or e-commerce platforms to calculate true ROAS.

How long does it take to set up a paid media performance dashboard? +

With Improvado's AI Agent, you can have a fully functional dashboard in under 10 minutes. Just tell the agent which channels you want to track, and it handles the data connections, transformations, and visualization setup automatically—no SQL, engineering, or manual configuration required.

Can I customize metrics or add custom segmentation? +

Yes. You can add custom metrics like blended ROAS, incremental CPA, or channel efficiency scores, and segment by campaign type, audience, geo, device, or any dimension from your source platforms. The AI agent can build these custom views on request, or you can configure them directly in your dashboard.

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View template →

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B2B Inbound Marketing Dashboard

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View template →

Ship your Paid Media Performance Dashboard this week.

Talk to an Improvado expert and see how our AI agent builds your dashboard from live paid media data in minutes. Get a personalized walkthrough and start tracking ROAS, CPA, and spend across all channels today.

Talk to an expert