Describe your Marketing Attribution Dashboard.Your AI agent builds it in minutes.

Multi-touch attribution dashboard that ties every marketing touchpoint to pipeline and closed revenue.

Deploy in days, not months 1,000+ data sources SOC 2 · GDPR · HIPAA

Improvado agent

Live

Build me a multi-touch attribution dashboard that connects all paid channels to CRM revenue and shows which touchpoints actually drive conversions.

Connected Google Ads, Facebook Ads, LinkedIn Ads, and your CRM. I've built a multi-touch attribution view with first-touch, last-touch, and linear models, plus a pipeline impact breakdown by channel and campaign.

Want me to add position-based weighting or break out attribution by customer segment?

Connecting Google Ads → 847 campaigns

Connecting Facebook Ads → 1,203 ad sets

Connecting LinkedIn Ads → 412 campaigns

Connecting CRM → 18,934 deals

Mapping touchpoints to revenue

Building attribution model comparison

Calculating channel contribution

Dashboard ready

Attributed Revenue

$4.2M

+18% MoM

Cost per Attributed Deal

$1,847

−12% MoM

Multi-Touch ROAS

5.8×

+0.9× MoM

Live preview

What the agent renders

Every view is live, editable, and connected to your real data.

Marketing Attribution Dashboard · Attribution Overview

Built by Improvado AI Agent →

Improvado AI Agent

Live · last refreshed 2 min ago

Attributed Revenue

$4.2M

+18% MoM vs last period

Cost per Attributed Deal

$1,847

−12% MoM vs last period

Multi-Touch ROAS

5.8×

+0.9× MoM vs last period

Reach by channel

Paid search8.4M

Email284K

Organic5.1M

Social14.2M

Attribution

Paid search50%

Email27%

Organic14%

Channel

Reach

Conversions

Conv. rate

Revenue

Paid search

8.4M

8,420

3.8%

$412K

284K

4,104

4.2%

$284K

Organic

5.1M

3,840

2.4%

$184K

Social

14.2M

2,104

0.8%

$124K

Display

22.4M

1,104

0.4%

$64K

All channels attributed via last-touch model · Revenue is marketing-influenced

Top campaigns by performance · last 30 days

Nurture — high intent

Conv. rate

9.4%

Reach

12.4K

1,166 conversions

Paid

Brand keywords — exact

Conv. rate

7.1%

Clicks

18.4K

1,306 conversions

Organic

How-to: getting started

Conv. rate

4.8%

Visits

22.1K

1,061 conversions

Social

Retargeting — site visitors

Conv. rate

3.2%

Reach

84K

2,688 conversions

Display

Awareness — Q2 brand lift

Conv. rate

0.8%

Impr.

4.2M

336 conversions

Referral

Partner co-marketing

Conv. rate

2.4%

Visits

8.4K

202 conversions

Goal pacing · Q2 targets

Day 61 of 90

Total conversions

28.4K / 42K68%

On track

Revenue influenced

$1.6M / $2.4M67%

On track

Qualified leads

11.2K / 12K93%

Overpacing — agent flagged for review

Organic sessions

194K / 420K46%

Underpacing — may fall short of target

Email subscribers

6.4K / 8K80%

On track

Dashed line = expected pacing at day 61 · Agent alerts on deviation >20%

The challenge

You can't prove which marketing touchpoints drive revenue.

Marketing data is siloed across platforms

Every channel reports in its own interface with its own metric definitions. There's no authoritative cross-channel view.

Assembling reports takes longer than acting on them

The work of pulling, merging, and cleaning data consumes more time than the decisions it actually informs.

Can't connect spend to outcomes

Without a unified attribution model, you don't know which marketing activities actually drive revenue.

See how Improvado AI Agent solves this →

What you'll track

Attributed Revenue Cost per Attributed Deal Multi-Touch ROAS First-Touch Revenue Last-Touch Revenue Assisted Conversions

And 1,000+ more metrics from any sourceIf the data exists in your stack, the agent can pull it.

How it gets built

From prompt to live dashboard in under 10 minutes.

No SQL, no data engineering tickets, no waiting. Describe what you need — the agent does the rest.

Connect your stack

Authorize your data sources via OAuth — ad platforms, CRM, email, analytics. The agent gets live read access in minutes, no engineering required.

~5 minutes

Describe the dashboard

Type what you need in plain English: "Marketing Attribution Dashboard, last 90 days, broken out by channel." The agent writes the queries, reconciles attribution across tools, and normalizes currencies.

~30 seconds

Dashboard goes live

A fully interactive dashboard renders in your BI tool — Tableau, Looker, Power BI, or the Improvado UI. It refreshes automatically and stays current without re-prompting.

~2 minutes

Answers in under 10 seconds

Ask any analytics question in plain English

Anomaly detection

Automatic alerts when data changes unexpectedly

Forecasting built in

Predict spend, ROAS, and trends from historical data

Automated delivery

Reports sent on any schedule, to any format

Explore all AI Agent capabilities →

Want a guided walkthrough?

An Improvado engineer will build the first version of your Marketing Attribution Dashboard with you live on a call.

Book a 20-min demo

Why not just use Claude or ChatGPT?

Great at answering questions. Not built to own a live dashboard.

	Claude / ChatGPT alone	Improvado AI Agent
Data access	✗ Manual CSV export	✓ Live API connections
Data volume	✗ ~25K row context limit	✓ Unlimited warehouse queries
Output format	✗ Text summary in chat	✓ Interactive live dashboard
Auto-refresh	✗ Re-prompt every session	✓ Automatic, configurable schedule
Attribution model	✗ None — trusts your CSVs	✓ Cross-channel normalization built-in
Compliance	✗ Data leaves your stack	✓ SOC 2 · GDPR · HIPAA · your warehouse
Audit trail	✗ No query log	✓ Every query logged, replayable
	Useful for exploration	Talk to an expert →

Connectors for this dashboard

Plugs into the stack your team already uses

Don't see yours? Explore all 1,000+ integrations →

Common questions

Everything else you might ask

What attribution models does this dashboard support?

The dashboard supports first-touch, last-touch, linear, time-decay, position-based, and custom weighted attribution models. You can compare models side-by-side and switch between them to understand which channels drive awareness versus conversion. Improvado automatically maps touchpoints from Google Ads, Facebook, LinkedIn, web analytics, and your CRM.

How long does it take to set up the Marketing Attribution Dashboard?

With Improvado's AI Agent, you can have a working attribution dashboard in under 10 minutes. The AI handles all data connections, touchpoint mapping, and attribution model calculations automatically—no SQL, no engineering resources, and no manual data prep required.

Can I customize attribution rules and add custom segments?

Yes, you can fully customize attribution windows, touchpoint weights, and model rules to match your sales cycle. Add custom segments by product line, customer tier, geography, or any dimension in your data to see attribution performance across different business segments.

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B2B Inbound Marketing Dashboard

Inbound marketing dashboard for executives and marketing departments of B2B companies.

View template →

Ship your Marketing Attribution Dashboard this week.

Talk to an Improvado expert to see how our AI agent builds a multi-touch attribution dashboard from your live marketing and CRM data. Get from scattered touchpoints to revenue attribution in days, not quarters.

Talk to an expert