CMO Executive Dashboard

Describe your cmo executive dashboard.Your AI agent builds it in minutes.

C-suite marketing dashboard giving CMOs a single-screen view of pipeline, spend efficiency, channel ROI, and team performance.

Book a 20-min demo See live dashboard ↓

Deploy in days, not months 1,000+ data sources SOC 2 · GDPR · HIPAA

Improvado agent

Live

Build me a CMO executive dashboard showing pipeline contribution, channel ROI, budget efficiency, and team performance across all our marketing channels.

Connected your ad platforms, CRM, analytics, and marketing automation tools. I've built a single-screen view with pipeline attribution by channel, CAC trends, ROMI analysis, and campaign velocity metrics. Want me to add competitive spend benchmarks or forecast next quarter's efficiency?

✓ Connecting Google Ads → complete

✓ Connecting Meta Ads → complete

✓ Connecting Salesforce → complete

✓ Connecting Google Analytics → complete

✓ Building pipeline attribution model

✓ Building channel ROI view

✓ Building efficiency scorecards

✓ Dashboard ready

Marketing-Sourced Pipeline

$8.4M

+18% MoM

Blended CAC

$124

−9% MoM

Marketing ROI

4.2×

+0.6× MoM

Live preview

What the agent renders

Every view is live, editable, and connected to your real data.

CMO Executive Dashboard · Overview

Built by Improvado AI Agent →

Improvado AI Agent

Live · last refreshed 2 min ago

Total Reach

2.4M

+11% MoM vs last period

Conversions

18.2K

+9% vs last period

Conv. Rate

3.1%

+0.4pp vs last period

Revenue

$940K

+14% vs last period

Reach by channel

Paid search8.4M

Email284K

Organic5.1M

Social14.2M

Attribution

Paid search50%

Email27%

Organic14%

Channel

Reach

Conversions

Conv. rate

Revenue

Paid search

8.4M

8,420

3.8%

$412K

284K

4,104

4.2%

$284K

Organic

5.1M

3,840

2.4%

$184K

Social

14.2M

2,104

0.8%

$124K

Display

22.4M

1,104

0.4%

$64K

All channels attributed via last-touch model · Revenue is marketing-influenced

Top campaigns by conversions · last 30 days

Nurture — high intent

Conv. rate

9.4%

Reach

12.4K

1,166 conversions

Paid

Brand keywords — exact

Conv. rate

7.1%

Clicks

18.4K

1,306 conversions

Organic

How-to: getting started

Conv. rate

4.8%

Visits

22.1K

1,061 conversions

Social

Retargeting — site visitors

Conv. rate

3.2%

Reach

84K

2,688 conversions

Display

Awareness — Q2 brand lift

Conv. rate

0.8%

Impr.

4.2M

336 conversions

Referral

Partner co-marketing

Conv. rate

2.4%

Visits

8.4K

202 conversions

Goal pacing · Q2 targets

Day 61 of 90

Total conversions

28.4K / 42K 68%

✓ On track

Revenue influenced

$1.6M / $2.4M 67%

✓ On track

Qualified leads

11.2K / 12K 93%

⚠ Overpacing — agent flagged for review

Organic sessions

194K / 420K 46%

↓ Underpacing — may fall short of target

Email subscribers

6.4K / 8K 80%

✓ On track

Dashed line = expected pacing at day 61 · Agent alerts on deviation >20%

The challenge

Marketing data is scattered across tools that don't talk to each other.

🗂

Marketing data is siloed across platforms

Every channel reports in its own interface with its own metric definitions. There's no authoritative cross-channel view.

⏰

Assembling reports takes longer than acting on them

The work of pulling, merging, and cleaning data consumes more time than the decisions it actually informs.

🔗

Can't connect spend to outcomes

Without a unified attribution model, you don't know which marketing activities actually drive revenue.

See how Improvado AI Agent solves this →

What you'll track

Total Reach Conversions Conversion Rate Revenue Influenced ROI Cost per Acquisition Channel Mix MoM Growth

And 1,000+ more metrics from any source If the data exists in your stack, the agent can pull it.

How it gets built

From prompt to live dashboard in under 10 minutes.

No SQL, no data engineering tickets, no waiting. Describe what you need — the agent does the rest.

Connect your stack

Authorize your data sources via OAuth — ad platforms, CRM, email, analytics. The agent gets live read access in minutes, no engineering required.

~5 minutes

Describe the dashboard

Type what you need in plain English: "CMO Executive Dashboard, last 90 days, broken out by channel." The agent writes the queries, reconciles attribution across tools, and normalizes currencies.

~30 seconds

Dashboard goes live

A fully interactive dashboard renders in your BI tool — Tableau, Looker, Power BI, or the Improvado UI. It refreshes automatically and stays current without re-prompting.

~2 minutes

⚡

Answers in under 10 seconds

Ask any analytics question in plain English

🔔

Anomaly detection

Automatic alerts when data changes unexpectedly

📈

Forecasting built in

Predict spend, ROAS, and trends from historical data

📅

Automated delivery

Reports sent on any schedule, to any format

Explore all AI Agent capabilities →

Want a guided walkthrough?

An Improvado engineer will build the first version of your CMO Executive Dashboard with you live on a call.

Book a 20-min demo

Why not just use Claude or ChatGPT?

Great at answering questions. Not built to own a live dashboard.

Claude / ChatGPT alone

Improvado AI Agent

Data access

✗Manual CSV export

✓Live API connections

Data volume

✗~25K row context limit

✓Unlimited warehouse queries

Output format

✗Text summary in chat

✓Interactive live dashboard

Auto-refresh

✗Re-prompt every session

✓Automatic, configurable schedule

Attribution model

✗None — trusts your CSVs

✓Cross-channel normalization built-in

Compliance

✗Data leaves your stack

✓SOC 2 · GDPR · HIPAA · your warehouse

Audit trail

✗No query log

✓Every query logged, replayable

Useful for exploration

Talk to an expert →

Connectors for this dashboard

Plugs into the stack your team already uses

Don't see yours? Explore all 1,000+ integrations →

Common questions

Everything else you might ask

What data sources can I connect to a CMO Executive Dashboard? +

Improvado connects 1,000+ marketing and sales data sources including Google Ads, Meta Ads, LinkedIn Ads, Salesforce, HubSpot, Google Analytics, Marketo, and more. The AI agent automatically maps metrics like pipeline, spend, CAC, and revenue across platforms into one unified view. You can add or remove sources anytime without reconfiguring the dashboard.

How long does it take to build a CMO Executive Dashboard? +

With Improvado's AI Agent, your CMO dashboard is built in under 10 minutes. Just describe the metrics and breakdowns you need in plain English—pipeline by channel, ROI trends, efficiency scorecards—and the agent connects your data sources, builds the views, and delivers a working dashboard. No SQL or engineering required.

Can I customize the dashboard with my own KPIs and segments? +

Yes, the CMO Executive Dashboard is fully customizable. You can add custom KPIs, segment by region, product line, team, or campaign type, and adjust attribution models to fit your business. The AI agent can update views on the fly, or you can edit components yourself in your BI tool of choice.

Related dashboards

Other templates your agent can spin up

ABM Dashboard

Account-based marketing dashboard tracking engagement, pipeline influence, and deal velocity across target accounts.

View template →

Amazon Performance Dashboard

All marketing performance data in one place for Amazon marketers.

View template →

B2B Inbound Marketing Dashboard

Inbound marketing dashboard for executives and marketing departments of B2B companies.

View template →

Ship your CMO Executive Dashboard this week.

Talk to an Improvado expert and see how our AI agent builds your executive dashboard from live marketing and revenue data. Get a single-screen view of what's working—and what's not—without the engineering backlog.

Talk to an expert