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Struggling to get clear data answers? Learn the 5-step process to ask better business questions, perform data analysis, and use data visualization to make smarter decisions. See examples and tools.
Conquer walled gardens like Google, Meta & Amazon. Our guide covers pros, cons, measurement challenges, and the strategy to unify your advertising data for max ROI.
Build a winning 2025 annual marketing report. Learn what to include, explore key metrics, and use our free templates to prove your marketing ROI and drive data-driven strategy. Unify your marketing data for clearer insights.
Find out which marketing analytics trends matter most in 2026. From AI agents to data quality, learn how teams can adapt and stay competitive.
Master Facebook Ads analytics with our complete 2025 guide. Learn to track key metrics, analyze performance, and use advanced tools like Improvado to unify data and maximize your ROI.
Master the most important Google Ads metrics for 2025. This guide covers key performance indicators (KPIs) from CTR to ROAS. Learn to track, analyze, and optimize your campaigns for maximum profitability with our comprehensive definitions and strategies.
Master voice search SEO with our ultimate 2025 guide. Learn proven strategies to optimize for conversational queries, capture featured snippets, and drive massive organic traffic to your website. Start dominating voice search today.
Discover how to find the right digital marketing agency with our 5-step guide to choosing a data-driven partner that boosts growth and fits your budget in 2025.
Discover the ultimate claude vs chatgpt vs gemini comparison for marketing in 2025. Compare features, boost SEO, and choose the best AI assistant today.
Improvado welcomes referral, resell, technology, and strategic partners to accelerate growth and innovation
Discover The Trade Desk’s top features and best practices for 2025 to optimize programmatic campaigns and boost your advertising ROI with data-driven strategy
Deep dive into Microsoft Ads vs. Google Ads. Compare CPC, reach, targeting, and ROI to optimize your PPC advertising strategy and drive growth. See which ad platform is best for your business in 2025.
Master Quora Ads in 2025. Our complete guide covers targeting, ad formats, costs, and advanced strategies to boost conversions and ROI on one of the most underrated advertising platforms.
Discover effective Twitter advertising strategies for 2025. Learn to optimize budgets, target audiences, and boost campaign ROI with the latest insights.
Amazon advertising analytics: Dive into key metrics, campaign optimization, and performance tracking for Amazon Ads success in 2025.
TikTok advertising: Dive into ad types, content strategies, targeting, and performance metrics for brand success in 2025.
Discover google ads campaign types 2025 and learn how to set up, track, and optimize campaigns to boost ROI with expert strategies and tools.
LinkedIn advertising guide: Explore ad formats, targeting, and optimization strategies for effective B2B marketing on LinkedIn in 2025.
Client reporting: Discover how to foster trust, ensure accountability, and guide informed decisions in agency-client relationships in 2025.
Discover how peso marketing unlocks Paid, Earned, Shared, and Owned media strategies to boost your 2025 digital campaigns and maximize ROI effectively.
Discover how social media data mining unlocks powerful marketing insights to improve targeting, optimize campaigns, and drive strategic growth in 2025.
Discover how to get views on Pinterest 2025 with proven strategies to boost blog traffic, optimize content, and grow your audience using data-driven insights.
Discover proven campaign launch best practices for 2025 to plan, execute, and evaluate marketing efforts that drive results and maximize ROI.
Discover 17 types of marketing campaigns with real-world examples. Learn how to plan, organize, and analyze your strategy to drive data-driven success and inspire your next creative project.
Learn what performance marketing is – the digital marketing strategy where advertisers only pay for specific actions like a sale or click. Explore top channels, benefits, and KPIs to drive measurable ROI for your enterprise.
Discover how to build a powerful Google Ads dashboard to track campaign performance, boost ROI, and optimize your 2025 ad strategies with expert insights.
Best practices LinkedIn Ads: Build a dashboard to track performance, optimize campaigns, and gain insights for LinkedIn advertising in 2025.
Finance companies find it difficult to innovate their niche. We outlined 4 main challenges and explained how to overcome them with findings from FinTech.
Ensure your UTM tracking delivers reliable campaign data. This guide covers UTM parameter definitions, naming‐convention models, common pitfalls, and enterprise best practices for 2025.
Discover how data driven marketing in 2025 boosts ROI with proven strategies, top tools, and real examples to optimize campaigns and make smarter decisions.
Master the conversion funnel from A to Z. Learn the stages, how to track metrics in GA4, and optimize for higher conversions. Unify your marketing data to find leaks and maximize ROI. Your complete guide for 2025.
Discover how UTMs improve campaign tracking with this complete guide on creating codes, naming standards, and mastering GA4 reporting for better marketing investments