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Streamline Your Marketing with Unified Data from Dotdigital and HubSpot Integration for Better Insights
Merge Dotdigital and Hubspot data streams into Improvado seamlessly.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Dotdigital is a marketing automation platform designed to help businesses engage customers through personalized email campaigns, SMS marketing, and dynamic content. Its intuitive drag-and-drop editor allows marketers to quickly build responsive templates, while advanced segmentation lets teams target specific audiences based on behavior and preferences. In an industry where teams spend 20-40% of their time on reporting, Dotdigital’s built-in analytics provide detailed campaign performance metrics, enabling faster decision-making.
Additionally, Dotdigital supports multi-channel orchestration and integrates with CRM systems, streamlining data flow across platforms. When combined with Improvado, the integration centralizes data collection and automates reporting processes, increasing analytical productivity by 2-3×. This synergy reduces manual data handling, allowing marketing teams to focus more on strategy and optimization rather than on compiling and interpreting reports.
HubSpot is an all-in-one inbound marketing, sales, and customer service platform designed to help businesses attract, engage, and delight customers. It streamlines lead management and automates workflows, improving team efficiency and boosting conversion rates. Companies using HubSpot often see better alignment between marketing and sales, resulting in more consistent revenue growth.
With its robust analytics and reporting tools, HubSpot enables data-driven decisions that enhance campaign performance. Additionally, HubSpot’s integration with Improvado connects 500+ data sources, offering comprehensive insights for smarter business strategies.
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The Dotdigital + Hubspot dashboard offers a centralized view of your marketing performance, blending data from both platforms. Users can track campaign effectiveness in real time and identify trends with ease. By integrating these tools, businesses benefit from 40-65% lower marketing analytics costs compared to separate systems.
To set up the integration, connect your Hubspot account within Dotdigital’s platform by authorizing API access, then configure your contact sync preferences. Using Improvado can simplify this by automating data extraction and transformation between the two systems.
This integration streamlines marketing automation by syncing contacts and campaign data, improving segmentation and personalized outreach. Improvado enhances this by providing unified reporting across both platforms for clearer insights.
Data sync occurs via API calls that update contact records and campaign metrics in near real-time. Improvado can automate and monitor this process, ensuring data consistency and reducing manual errors.
Yes, you can map specific fields to sync according to your business needs within the integration settings. Improvado supports advanced field mapping and transformation to tailor data flows precisely.
Yes, campaign engagement data like opens, clicks, and conversions sync between Dotdigital and Hubspot,
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