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Harness unified data to drive personalized customer experiences and boost marketing effectiveness with Dotdigital + Salesforce integration.
Connect Dotdigital and Salesforce to Improvado in several clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Dotdigital is a marketing automation platform designed to help businesses engage customers through personalized email campaigns, SMS messaging, and advanced segmentation. Its intuitive drag-and-drop editor simplifies content creation, while real-time analytics provide detailed insights on campaign performance. In industries where teams spend 20-40% of their time on reporting, Dotdigital’s automated data aggregation reduces manual effort significantly.
Key features include dynamic content personalization, A/B testing, and multi-channel campaign orchestration that align marketing efforts across email, SMS, and social media. Integration with Improvado enhances this capability by streamlining data flow, which increases analytical productivity by 2-3×, enabling marketing teams to focus more on strategy rather than data preparation. This technical synergy supports scalable, data-driven decision-making in complex marketing environments.
Salesforce is a cloud-based customer relationship management (CRM) platform designed to help organizations streamline sales, marketing, and customer service processes. By centralizing customer data, it enables businesses to improve client interactions and make data-driven decisions that enhance growth and efficiency.
Integrating with Improvado, Salesforce connects 500+ sources, allowing companies to consolidate marketing data effortlessly. This integration supports comprehensive reporting and analytics, helping businesses gain clearer insights and optimize their strategies effectively.
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The Dotdigital + Salesforce dashboard offers a centralized view of your marketing and sales data, enhancing decision-making efficiency. It cuts audit prep time by 60% through streamlined reporting tools. Users can monitor campaign performance in real-time, identify customer engagement trends, and track lead conversions without switching platforms.
The Dotdigital and Salesforce integration connects Salesforce CRM data with Dotdigital’s marketing automation tools, enabling targeted campaigns based on customer insights.
Setup involves installing the Dotdigital app from Salesforce AppExchange and configuring API access; tools like Improvado can simplify syncing and data mapping.
This integration enhances customer segmentation, automates personalized marketing, and improves campaign tracking directly from Salesforce data.
Data sync occurs via API calls that update contact and campaign data regularly; Improvado can optimize this process by consolidating multiple data sources efficiently.
Yes, Improvado enhances the integration by automating data extraction, transformation, and loading, making marketing analytics more accurate and timely.
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