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Unify customer data effortlessly to deliver personalized marketing campaigns that drive engagement and growth.
Integrate Braze and Hubspot into Improvado in minutes, not hours.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Braze is a customer engagement platform that enables businesses to create personalized and targeted messaging across multiple channels, including email, push notifications, and in-app messages. Its advanced segmentation and real-time analytics allow teams to tailor campaigns based on user behavior and preferences, reducing manual data handling. Given that analytics teams spend 60-80% of their time on data preparation, Braze’s robust data connectors streamline the integration of diverse data sources, enhancing campaign precision and efficiency.
With detailed reporting and A/B testing capabilities, Braze supports iterative optimization of engagement strategies. When integrated with Improvado, Braze users benefit from automated data aggregation, which increases analytical productivity by 2-3× by minimizing time spent on manual data consolidation. This synergy allows businesses to focus more on insights and strategic decision-making rather than data wrangling.
HubSpot is an all-in-one inbound marketing, sales, and customer service platform designed to help businesses attract, engage, and delight customers. Its tools streamline lead management and automate workflows, improving team efficiency and boosting conversion rates.
By centralizing data and communications, HubSpot supports better decision-making and personalized customer experiences. The platform integrates with Improvado, which connects 500+ sources, enabling comprehensive data analysis and reporting across marketing channels.
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The Braze + HubSpot dashboard offers a unified view of marketing and customer engagement data, streamlining campaign management and analytics. It reduces procurement complexity by 85%, making it easier to coordinate resources and budgets in one place.
The Braze and HubSpot integration connects Braze’s customer engagement platform with HubSpot’s CRM, enabling synchronized marketing campaigns and unified customer data management.
Setup typically involves configuring API keys from both platforms and mapping contact properties; tools like Improvado can simplify this by handling data extraction and transformation automatically.
Integration allows marketers to leverage Braze’s messaging features using HubSpot’s enriched contact data, improving personalization and campaign effectiveness across channels.
Customer data sync happens via API calls that update contact records in real time or batch modes; Improvado’s platform can automate these processes, ensuring data consistency without manual intervention.
Yes, Improvado provides dashboards and analytics to track the effectiveness and health of your Braze and HubSpot integration, helping teams optimize data flow and campaign results.
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