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Unify Customer Data for Personalized Engagement and Improved Campaign Performance with Braze + Salesforce Integration
Bridge Braze and Salesforce data to Improvado in just a few steps.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Braze is a customer engagement platform that enables businesses to create personalized and targeted messaging across multiple channels, including email, push notifications, and in-app messages. Its robust segmentation engine leverages real-time behavioral data, allowing marketers to deliver contextually relevant content. Given that 89% of marketers say inconsistent data causes misalignment, Braze’s unified customer profiles help maintain data accuracy and coordination across campaigns.
Among Braze’s technical strengths is its open API architecture, which supports integrations with various data platforms. Specifically, the Improvado integration streamlines data aggregation and visualization, resulting in 5× faster time-to-insight. This efficiency empowers teams to optimize engagement strategies promptly, backed by comprehensive analytics and consistent data pipelines.
Salesforce is a cloud-based customer relationship management (CRM) platform designed to help organizations streamline sales, service, and marketing operations. It centralizes customer data, enabling teams to improve communication and track interactions efficiently, which often leads to increased sales and better customer retention.
Businesses benefit from Salesforce by automating workflows and gaining real-time insights through customizable dashboards. For example, integrating Salesforce with Improvado reduces weekly reconciliation from 8 hours to 30 minutes, significantly cutting manual work and improving data accuracy.
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The Braze + Salesforce dashboard offers a unified view that integrates customer engagement metrics with sales data. This combined interface reduces procurement complexity by 85%, streamlining vendor management. It provides real-time insights into campaign performance directly alongside Salesforce sales funnels. Users can customize reports to focus on key performance indicators and track ROI efficiently.
The Braze and Salesforce integration connects customer engagement data from Braze with Salesforce’s CRM platform, enabling a unified view of customer behavior and sales activity.
Setup typically involves authenticating both platforms via API keys and configuring data flows, which can be streamlined using Improvado’s connectors to automate syncing between Braze and Salesforce.
Integration ensures sales and marketing teams have consistent customer data, improving campaign targeting and tracking ROI through consolidated reporting.
Data sync frequency depends on the setup but can range from real-time to daily batches; Improvado enables customizable scheduling to fit your business needs.
Yes, Improvado not only syncs data but also transforms and normalizes it, ensuring clean, actionable insights across both Braze and Salesforce platforms.
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