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Unify Your Data Effortlessly to Drive Smarter Marketing and Customer Insights with Brandwatch + HubSpot Integration
Connect Brandwatch and Hubspot to Improvado in several clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Brandwatch is a digital consumer intelligence and social media listening platform designed to analyze vast amounts of online data, including social media posts, blogs, and forums. By leveraging advanced natural language processing and machine learning algorithms, it identifies trends, sentiment, and emerging consumer concerns with high accuracy. In industries where teams spend 20-40% of their time on manual reporting, Brandwatch’s automated dashboards and customizable visualizations significantly streamline data interpretation and reduce delays.
With integrations such as Improvado, Brandwatch enhances data aggregation by consolidating marketing metrics across multiple channels, which eliminates 90% of marketing-related IT tickets. This integration allows marketing and analytics teams to focus more on insights rather than data wrangling, improving workflow efficiency and enabling faster decision-making in complex digital environments.
HubSpot is an all-in-one inbound marketing, sales, and customer service platform designed to help businesses attract, engage, and delight customers efficiently. It streamlines lead management and automates workflows, saving time while improving conversion rates.
With robust analytics and customizable tools, companies gain clearer insights into customer behavior and campaign performance. Its Improvado integration connects 500+ sources, allowing businesses to consolidate data for smarter decision-making and growth.
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The Brandwatch + HubSpot dashboard combines social listening with CRM data to enhance marketing insights. It delivers a consolidated view of audience sentiment alongside lead behavior.
The integration connects Brandwatch’s social listening data with HubSpot’s CRM, enabling marketers to enhance customer profiles and automate campaigns based on real-time social insights.
Setup involves authorizing both platforms via API keys and configuring data flows in HubSpot; tools like Improvado can simplify this process by automating data extraction and syncing.
It offers deeper audience insights, improved lead scoring, and more targeted campaigns by combining Brandwatch’s social analytics with HubSpot’s marketing automation.
Data sync typically happens via API calls at scheduled intervals; platforms like Improvado ensure reliable, customizable data pipelines to keep both systems updated.
Yes, Improvado specializes in consolidating and normalizing data from Brandwatch and HubSpot, streamlining reporting and eliminating manual data handling.
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