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Experience unified data insights that enhance customer engagement and streamline your marketing efforts.
Link Brandwatch and Salesforce data to Improvado with just a few clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Brandwatch is a digital consumer intelligence and social media listening platform designed to analyze vast amounts of online data from sources like Twitter, forums, and blogs. It offers advanced sentiment analysis, trend tracking, and audience segmentation, enabling marketers to understand consumer behavior and market shifts with precision. Given that 64% of marketers lack tools to measure true ROI, Brandwatch’s detailed analytics provide actionable insights that help validate campaign effectiveness and optimize strategy.
The platform’s integration with Improvado enhances data management by automating report generation and consolidating metrics across channels, which reduces routine tasks by 60%. Users benefit from customizable dashboards and API access, allowing seamless data flow into existing BI systems. This technical synergy supports data-driven decision-making without overwhelming teams with manual processes.
Salesforce is a cloud-based customer relationship management (CRM) platform designed to help organizations streamline sales, marketing, and customer service processes. By centralizing customer data, businesses can improve decision-making and increase team productivity across departments.
Integrating Salesforce with Improvado enhances data accuracy by eliminating 99% of discrepancies, ensuring reliable insights for strategic planning. This combination supports better campaign tracking and lead management, ultimately driving higher revenue growth and operational efficiency.
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The Brandwatch + Salesforce dashboard offers a consolidated view of customer insights and sales data, streamlining decision-making processes. It reduces procurement complexity by 85%, simplifying vendor management. Users can track real-time social sentiment alongside CRM metrics for more informed targeting. Customizable widgets allow tailored reporting, while automated alerts notify teams of emerging trends, helping optimize campaign strategies efficiently.
This integration allows businesses to combine Brandwatch’s social listening data with Salesforce CRM, enhancing customer insights and enabling targeted marketing strategies.
Setup typically involves connecting Brandwatch APIs to Salesforce, often streamlined with tools like Improvado that automate data extraction and synchronization.
Syncing delivers real-time social insights directly into Salesforce, improving lead qualification and enabling personalized customer engagement based on social trends.
Data sync intervals vary, but with Improvado’s automation, companies can schedule near-real-time updates or daily transfers depending on their needs.
Yes, by leveraging Improvado’s data pipeline capabilities, businesses can unify Brandwatch and Salesforce data into custom dashboards tailored to specific KPIs.
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