Connect Amazon DSP to Excel Power Query to Streamline Marketing Analytics

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What is Amazon DSP?

Amazon DSP is a demand-side platform that allows enterprise companies to programmatically buy display and video ads across websites and apps. By leveraging Amazon's advanced targeting and optimization capabilities, companies can efficiently reach their desired audience and drive significant business results. Amazon DSP offers features such as real-time bidding, audience insights, and detailed reporting, making it a powerful tool for large enterprises to enhance their digital advertising strategies.

What is Excel Power Query?

Excel Power Query is an advanced data transformation and analysis tool within Microsoft Excel, specifically designed for enterprise companies. It allows users to connect to various data sources, transform and clean the data, and load it into Excel for further analysis. Excel Power Query provides a user-friendly interface, making it easy for non-technical users to perform complex data operations without the need for programming. By utilizing Excel Power Query, enterprises can streamline their data analysis processes, save time, and uncover valuable insights to drive better decision-making.

Connecting Amazon DSP to Excel Power Query

  • Start by exporting data from Amazon DSP: Log into your Amazon DSP account and navigate to the reporting section. Download the desired reports in CSV format.
  • Launch Excel and open the Power Query Editor: Go to the Data tab and click on "Get Data" to open the Power Query Editor.
  • Connect to the exported CSV file: In the Power Query Editor, select "Text/CSV" as the data source and locate the downloaded Amazon DSP CSV file.
  • Transform and clean the data: Use Excel Power Query's built-in tools to remove unnecessary columns, merge tables, and apply data transformations as needed.
  • Load the data into Excel: After performing the necessary transformations, click on "Close & Load" to import the transformed data into Excel for further analysis.
  • Visualize and analyze the data: Use Excel's built-in visualization tools and features to create interactive dashboards and perform in-depth analysis of your Amazon DSP data.
  • Consider using Improvado as an alternative: To save time and effort, connect Amazon DSP to Excel Power Query using Improvado's data connector, which automates the extraction, transformation, and load process.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
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Connecting Amazon DSP to Excel Power Query with Improvado

Improvado is the best solution for connecting Amazon DSP to Excel Power Query, as it offers a seamless and automated data pipeline. With Improvado, you can quickly extract data from Amazon DSP, transform and normalize it, and load it directly into Excel Power Query. The platform provides a user-friendly interface that enables you to easily customize the extracted metrics and dimensions based on your specific needs. Moreover, Improvado's scalability and ability to process large volumes of data make it an ideal choice for large enterprises. By using Improvado, companies can save time and resources, allowing them to focus on analyzing their Amazon DSP data and making data-driven decisions.

Summary of connection Amazon DSP to Excel Power Query

In summary, connecting Amazon DSP to Excel Power Query can be a complex and time-consuming process. However, by leveraging Improvado's advanced marketing analytics platform, you can simplify this process and unlock valuable insights from your Amazon DSP data. With Improvado, you'll benefit from a scalable, customizable solution that can handle large volumes of data, centralize marketing and sales data, and provide high-quality customer support. To learn more about how Improvado can help your enterprise succeed, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
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Activision relies fully on Improvado for its marketing dashboard.

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