Describe your Campaign Pacing Dashboard.Your AI agent builds it in minutes.

Real-time budget pacing dashboard to monitor spend rate, flight delivery, and forecast end-of-period performance.

Deploy in days, not months 1,000+ data sources SOC 2 · GDPR · HIPAA

Improvado agent

Live

Build me a campaign pacing dashboard that shows spend rate, budget utilization, and projected delivery for all active flights.

Connected your ad platforms and pulled active campaign data across paid search, paid social, and display. I've built pacing curves for each flight, flagged over/under-delivery, and added end-of-period forecasts. Want me to add day-parting analysis or break out pacing by geo?

Connecting Google Ads → 47 campaigns

Connecting Meta Ads → 32 campaigns

Connecting LinkedIn Ads → 18 campaigns

Building budget pacing curves

Building delivery forecast model

Adding spend velocity widgets

Dashboard ready

Budget Utilization

68.2%

+4.3pp MoM

Projected EOC Spend

$487K

−8% vs plan

Avg Daily Burn Rate

$18.4K

+11% MoM

Live preview

What the agent renders

Every view is live, editable, and connected to your real data.

Campaign Pacing Dashboard · Overview

Built by Improvado AI Agent →

Improvado AI Agent

Live · last refreshed 2 min ago

Budget Utilization

68.2%

+4.3pp MoM vs last period

Projected EOC Spend

$487K

−8% vs plan vs last period

Avg Daily Burn Rate

$18.4K

+11% MoM vs last period

Reach by channel

Paid search8.4M

Email284K

Organic5.1M

Social14.2M

Attribution

Paid search50%

Email27%

Organic14%

Channel

Reach

Conversions

Conv. rate

Revenue

Paid search

8.4M

8,420

3.8%

$412K

284K

4,104

4.2%

$284K

Organic

5.1M

3,840

2.4%

$184K

Social

14.2M

2,104

0.8%

$124K

Display

22.4M

1,104

0.4%

$64K

All channels attributed via last-touch model · Revenue is marketing-influenced

Top campaigns by performance · last 30 days

Nurture — high intent

Conv. rate

9.4%

Reach

12.4K

1,166 conversions

Paid

Brand keywords — exact

Conv. rate

7.1%

Clicks

18.4K

1,306 conversions

Organic

How-to: getting started

Conv. rate

4.8%

Visits

22.1K

1,061 conversions

Social

Retargeting — site visitors

Conv. rate

3.2%

Reach

84K

2,688 conversions

Display

Awareness — Q2 brand lift

Conv. rate

0.8%

Impr.

4.2M

336 conversions

Referral

Partner co-marketing

Conv. rate

2.4%

Visits

8.4K

202 conversions

Goal pacing · Q2 targets

Day 61 of 90

Total conversions

28.4K / 42K68%

On track

Revenue influenced

$1.6M / $2.4M67%

On track

Qualified leads

11.2K / 12K93%

Overpacing — agent flagged for review

Organic sessions

194K / 420K46%

Underpacing — may fall short of target

Email subscribers

6.4K / 8K80%

On track

Dashed line = expected pacing at day 61 · Agent alerts on deviation >20%

The challenge

Campaign budgets burn unevenly. Forecasts arrive too late.

Marketing data is siloed across platforms

Every channel reports in its own interface with its own metric definitions. There's no authoritative cross-channel view.

Assembling reports takes longer than acting on them

The work of pulling, merging, and cleaning data consumes more time than the decisions it actually informs.

Can't connect spend to outcomes

Without a unified attribution model, you don't know which marketing activities actually drive revenue.

See how Improvado AI Agent solves this →

What you'll track

Budget Utilization % Projected EOC Spend Avg Daily Burn Rate Days Remaining Spend Variance Pacing Status

And 1,000+ more metrics from any sourceIf the data exists in your stack, the agent can pull it.

How it gets built

From prompt to live dashboard in under 10 minutes.

No SQL, no data engineering tickets, no waiting. Describe what you need — the agent does the rest.

Connect your stack

Authorize your data sources via OAuth — ad platforms, CRM, email, analytics. The agent gets live read access in minutes, no engineering required.

~5 minutes

Describe the dashboard

Type what you need in plain English: "Campaign Pacing Dashboard, last 90 days, broken out by channel." The agent writes the queries, reconciles attribution across tools, and normalizes currencies.

~30 seconds

Dashboard goes live

A fully interactive dashboard renders in your BI tool — Tableau, Looker, Power BI, or the Improvado UI. It refreshes automatically and stays current without re-prompting.

~2 minutes

Answers in under 10 seconds

Ask any analytics question in plain English

Anomaly detection

Automatic alerts when data changes unexpectedly

Forecasting built in

Predict spend, ROAS, and trends from historical data

Automated delivery

Reports sent on any schedule, to any format

Explore all AI Agent capabilities →

Want a guided walkthrough?

An Improvado engineer will build the first version of your Campaign Pacing Dashboard with you live on a call.

Book a 20-min demo

Why not just use Claude or ChatGPT?

Great at answering questions. Not built to own a live dashboard.

	Claude / ChatGPT alone	Improvado AI Agent
Data access	✗ Manual CSV export	✓ Live API connections
Data volume	✗ ~25K row context limit	✓ Unlimited warehouse queries
Output format	✗ Text summary in chat	✓ Interactive live dashboard
Auto-refresh	✗ Re-prompt every session	✓ Automatic, configurable schedule
Attribution model	✗ None — trusts your CSVs	✓ Cross-channel normalization built-in
Compliance	✗ Data leaves your stack	✓ SOC 2 · GDPR · HIPAA · your warehouse
Audit trail	✗ No query log	✓ Every query logged, replayable
	Useful for exploration	Talk to an expert →

Connectors for this dashboard

Plugs into the stack your team already uses

Don't see yours? Explore all 1,000+ integrations →

Common questions

Everything else you might ask

What data sources does the Campaign Pacing Dashboard support?

Improvado connects to 1,000+ data sources including Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, DV360, Amazon Ads, and all major DSPs. You can also pull budget and flight data from Google Sheets, project management tools, or your media planning software to compare planned vs. actual spend.

How long does it take to set up a Campaign Pacing Dashboard?

Improvado's AI Agent builds your dashboard in under 10 minutes by connecting your ad platforms and automatically mapping budget, spend, and flight dates. There's no SQL, no engineering required—just tell the agent what you want to track and it handles the rest.

Can I customize pacing thresholds and add my own segments?

Yes. You can set custom pacing thresholds (e.g., flag campaigns that are ±10% off target), add custom date ranges for non-standard flight periods, and segment by campaign type, geo, audience, or product line. The AI agent can also build custom calculated fields like daily recommended spend or days remaining to hit target.

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Ship your Campaign Pacing Dashboard this week.

Talk to an Improvado expert and see how our AI agent builds a live campaign pacing dashboard from your ad platform data. Get real-time spend visibility and end-of-period forecasts without engineering lift.

Talk to an expert