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Boost Sales Efficiency with Unified Data from Gong and HubSpot Integration for Clearer Insights
Connect Gong and Hubspot to Improvado in several clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Gong is a revenue intelligence platform that uses AI to analyze customer interactions across calls, emails, and web conferences, enabling sales teams to capture every detail without manual input. Its conversation analytics highlight key moments such as competitor mentions and pricing discussions, providing actionable insights to refine strategies. In an industry where 89% of marketers say inconsistent data causes misalignment, Gong’s unified data approach helps synchronize marketing and sales efforts effectively.
The platform’s integration with Improvado streamlines data aggregation from multiple sources, reducing reporting time by 75%. This allows teams to focus on interpreting trends rather than preparing reports. By automating data consolidation and delivering customizable dashboards, Gong supports data-driven decisions with precision and speed.
HubSpot is an all-in-one inbound marketing, sales, and customer service platform designed to help businesses attract, engage, and delight customers. It streamlines lead management and automates marketing workflows, enabling teams to focus on closing deals and improving customer retention.
By integrating HubSpot with Improvado, companies eliminate 99% of discrepancies in their data reporting, ensuring accurate performance insights. This connection enhances decision-making and supports scalable growth through reliable analytics.
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The Gong + HubSpot dashboard offers a centralized view combining sales conversations with marketing data. Users can track campaign performance alongside call analytics in one place, enabling more informed decisions. This integration supports accurate attribution and pipeline insights, helping teams optimize efforts efficiently. Companies report 40-65% lower marketing analytics costs when using this streamlined dashboard.
The Gong and HubSpot integration connects Gong's conversation analytics with HubSpot's CRM, enabling sales teams to analyze calls and automatically sync insights to HubSpot records for improved deal tracking.
Setup involves authenticating both Gong and HubSpot accounts and mapping Gong call data to HubSpot properties; tools like Improvado can streamline this process by managing the data flow efficiently.
Integrating Gong with HubSpot helps sales teams gain actionable insights from calls directly within the CRM, improving forecasting accuracy and accelerating deal closures.
Data sync is typically automated via APIs, pushing call transcripts and analytics from Gong into HubSpot contacts and deals, with platforms like Improvado offering customizable pipelines to ensure data accuracy and timeliness.
Yes, Improvado can enhance the integration by consolidating Gong and HubSpot data into unified dashboards, allowing for deeper analysis and more informed business decisions.
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