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Effortlessly unify your customer data to drive personalized marketing and sales with Customer.io and HubSpot integration.
Unite Customer.io and Hubspot analytics in Improvado with minimal effort.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Customer.io is a customer engagement platform designed to send targeted and automated messages based on user behavior and attributes. It offers features like flexible segmentation, real-time event tracking, and multi-channel messaging including email, SMS, and push notifications. These capabilities allow teams to create precise campaigns that respond dynamically to customer actions, improving relevance and engagement.
In industries where analytics teams spend 60-80% of time on data preparation, Customer.io’s integration with Improvado is particularly valuable. By streamlining data collection and transformation, this integration reduces routine tasks by 60%, freeing teams to focus on analysis and strategy rather than manual data handling. This technical synergy enhances operational efficiency and accelerates time-to-insight for marketing analytics.
HubSpot is an all-in-one inbound marketing, sales, and customer service platform designed to help businesses attract, engage, and delight customers. By consolidating tools like email marketing, CRM, and analytics, it streamlines workflows and improves team collaboration, driving higher conversion rates and customer retention.
Companies benefit from real-time data insights that enhance decision-making and accelerate growth. Integrating HubSpot with Improvado reduces weekly reconciliation from 8 hours to 30 minutes, allowing teams to focus more on strategy and less on manual data tasks.
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The Customer.io + Hubspot dashboard offers a unified view of customer interactions and sales pipelines. It reduces procurement complexity by 85%, enabling teams to manage data across platforms efficiently. This integration centralizes communication metrics, making it easier to track campaign performance and customer engagement.
To set up the integration, connect your HubSpot account within Customer.io’s platform using API keys, then map contact properties to sync data automatically. Improvado can assist by streamlining data extraction and transformation between both systems.
Integrating these tools improves customer segmentation and automates personalized messaging based on HubSpot’s CRM data, enhancing marketing workflows. Improvado enhances this by consolidating data for better reporting and decision-making.
Data sync occurs through API calls that transfer contact, event, and campaign information in near real-time, ensuring both platforms stay updated. Improvado can automate complex sync schedules and manage data consistency across these tools.
Yes, you can select and map specific fields like user attributes and engagement metrics for syncing, tailoring the integration to your business needs. Improvado supports advanced customization by integrating additional data sources seamlessly.
Yes, combining Customer.io’s messaging with Hub
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