Connect Amazon DSP to Metabase for Insightful Visualizations

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What is Amazon DSP?

Amazon DSP is a powerful demand-side platform that allows enterprise companies to programmatically buy display, video, and audio ads. It provides access to Amazon's extensive inventory and exclusive audience across various devices. By leveraging Amazon DSP, enterprises can efficiently reach their target audience, optimize marketing spends, and gain valuable insights into campaign performance.

What is Metabase?

Metabase is an open-source business intelligence (BI) and data visualization tool designed for enterprise companies to analyze and visualize their data. It offers an intuitive interface, customizable dashboards, and a wide range of data visualization options, making it easy to explore data and uncover valuable insights. With Metabase, enterprises can make data-driven decisions, monitor KPIs, and share insights with their teams, all within a user-friendly environment.

Connecting Amazon DSP to Metabase

Connecting Amazon DSP to Metabase involves several steps:

  • Export the required data from Amazon DSP using its APIs or downloading CSV reports.
  • Prepare the data for import by cleaning, transforming, and normalizing it into a format that Metabase can understand.
  • Import the prepared data into Metabase using its built-in connectors or custom scripts.
  • Create custom dashboards and visualizations within Metabase to analyze and explore the imported Amazon DSP data.
  • Regularly update the data in Metabase to ensure that the latest information is available for analysis.
  • Consider using a solution like Improvado to automate the data extraction, transformation, and loading processes, making it easier and more efficient to connect Amazon DSP to Metabase.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amazon DSP to Metabase with Improvado

Improvado is the best solution for connecting Amazon DSP to Metabase because it simplifies the entire process by automating data extraction, transformation, and loading. With Improvado, you don't need to spend time on manual data preparation or writing custom scripts, as it handles everything for you.

Improvado's platform extracts a wide range of metrics and dimensions from Amazon DSP, transforms the data into a format compatible with Metabase, and loads it into the BI tool. This seamless process ensures that your Amazon DSP data is always up-to-date and ready for analysis within Metabase.

Moreover, Improvado offers unparalleled scalability and customization, allowing you to process large volumes of data from multiple marketing and sales platforms. Its powerful features are backed by high-quality customer support to ensure a smooth and successful integration of Amazon DSP and Metabase.

Summary of connection Amazon DSP to Metabase

In summary, connecting Amazon DSP to Metabase is made easy with Improvado. The platform streamlines the connection by automating data extraction, transformation, and loading, allowing you to focus on data analysis and visualization. With Improvado, you can enjoy the scalability, customization, and high-quality customer support essential for enterprise-level companies.

By integrating Amazon DSP and Metabase using Improvado, you can centralize your marketing and sales data, process large volumes of data, and uncover valuable insights that drive data-driven decisions. To learn more about how Improvado can help you connect Amazon DSP to Metabase, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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