Connect Amazon DSP to Looker to Make Data-Driven Decisions

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What is Amazon DSP?

Amazon DSP is a demand-side platform that enables enterprise companies to programmatically buy display, video, and audio ads. It offers advanced targeting and optimization capabilities, access to exclusive inventory, and real-time reporting. By using Amazon DSP, businesses can effectively reach their target audience, drive brand awareness, and increase conversions.

What is Looker?

Looker is a powerful data analytics and business intelligence platform that helps enterprise companies make data-driven decisions. With Looker, organizations can create, share, and collaborate on interactive visualizations, dashboards, and reports. Looker's robust features include customizable data models, powerful data exploration tools, and seamless integration with various data sources and platforms. By leveraging Looker, enterprises can gain valuable insights, improve business processes, and drive growth.

Connecting Amazon DSP to Looker

Connecting Amazon DSP to Looker can be achieved through the following steps:

  • Export data from Amazon DSP: To begin, you need to export your Amazon DSP data, such as ad performance metrics, targeting criteria, and conversion data.
  • Prepare the data for import: Once the data is exported, it must be cleaned, transformed, and formatted to ensure compatibility with Looker.
  • Set up a data warehouse: A data warehouse is necessary to store the cleaned and formatted Amazon DSP data. Popular choices include Google BigQuery, Amazon Redshift, and Snowflake.
  • Configure Looker to connect to the data warehouse: You will need to provide Looker with the necessary information to access your data warehouse, such as connection strings, authentication credentials, and database schema details.
  • Create Looker data models: Develop data models in Looker that represent your Amazon DSP data, including tables, relationships, and calculations.
  • Visualize the data in Looker: Finally, create interactive visualizations, dashboards, and reports in Looker using your Amazon DSP data.
  • Consider using Improvado: Instead of manually completing all these steps, you can use an advanced marketing analytics platform like Improvado to automate the entire process of connecting Amazon DSP to Looker.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amazon DSP to Looker with Improvado

Connecting Amazon DSP to Looker with Improvado is the best solution for enterprise companies. Improvado offers a complete data pipeline, from data extraction to visualization. It efficiently handles data extraction and loading from Amazon DSP to Looker, ensuring accurate and up-to-date information. With Improvado, you can automatically access a wide range of metrics and dimensions from Amazon DSP, saving time and effort.

Moreover, Improvado's platform is built for scalability, allowing it to process large volumes of data and adapt to evolving business needs. It also offers a high level of customization, enabling you to tailor the solution to your specific requirements. Additionally, Improvado provides exceptional customer support, ensuring you have the assistance you need to make the most of your Amazon DSP and Looker integration.

Summary of connection Amazon DSP to Looker

In summary, connecting Amazon DSP and Looker is essential for enterprise companies looking to harness the power of their marketing data for decision-making. By using Improvado, you can automate the process of connecting these platforms, ensuring accurate and timely data visualization. Improvado offers numerous benefits, including scalability, customization, high-quality customer support, and the ability to centralize marketing and sales data. To learn more about how Improvado can help you connect Amazon DSP to Looker, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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