Connect Amazon DSP to Grafana to Make Data-Driven Decisions

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What is Amazon DSP?

Amazon DSP is a demand-side platform that lets enterprise companies programmatically buy display, video, and audio ads. It provides access to exclusive Amazon audiences and inventory across Amazon's owned and operated sites, as well as third-party exchanges. Enterprise companies benefit from using Amazon DSP because it allows them to reach their target audience with precision, optimize ad spend, and gain valuable insights into customer behavior.

What is Grafana?

Grafana is an open-source data visualization and monitoring platform that allows enterprises to create interactive and customizable dashboards. It supports a wide range of data sources and provides advanced data analytics capabilities, enabling organizations to monitor their infrastructure, applications, and services in real-time. Enterprise companies benefit from using Grafana because it helps them to make data-driven decisions, identify trends, and troubleshoot issues more effectively.

Connecting Amazon DSP to Grafana

Connecting Amazon DSP to Grafana can be done in several ways:

  • Develop a custom API integration between Amazon DSP and Grafana to enable data transfer and visualization.
  • Use a third-party data connector for Grafana to extract data from Amazon DSP, transform it into a compatible format, and load it into Grafana for visualization.
  • Export Amazon DSP data as CSV or JSON files, then import them into Grafana using its built-in data source plugins.
  • Create an Amazon DSP Grafana dashboard by manually configuring a data source and setting up visualizations based on the imported data.
  • Use a platform like Improvado to automate the data extraction, transformation, and load processes, making it easy to link Amazon DSP to Grafana without the need for custom development or manual data manipulation.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amazon DSP to Grafana with Improvado

Improvado is the best solution for connecting Amazon DSP to Grafana because it offers a seamless, automated, and scalable approach to data integration. Improvado's platform covers the complete data pipeline, from data extraction and transformation to data normalization and visualization. With Improvado, you can easily connect Amazon DSP to Grafana and start analyzing your marketing data in no time.

Improvado's Amazon DSP Grafana connector offers a comprehensive data dictionary that automatically extracts metrics and dimensions from Amazon DSP, saving you time and ensuring data accuracy. Additionally, Improvado's platform supports a wide range of other marketing data sources, enabling you to centralize all your marketing and sales data in one place for easy analysis and visualization.

Summary of connection Amazon DSP to Grafana

In summary, connecting Amazon DSP and Grafana allows you to visualize your marketing data and make data-driven decisions. Improvado offers the best solution for this integration, providing a scalable and customizable platform that automates the entire data pipeline from extraction to visualization. With Improvado, you benefit from high-quality customer support, the ability to process large volumes of data, and centralized marketing and sales data, making it the ideal choice for enterprise companies looking to connect Amazon DSP to Grafana. To learn more about how Improvado can help you, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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