Connect Amazon DSP to Domo Automatically

Empower your marketing analytics with automated data connections using Improvado.

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What is Amazon DSP?

Amazon DSP is a demand-side platform that enables advertisers to programmatically buy display, video, and audio ads. Enterprise companies benefit from using Amazon DSP as it offers access to exclusive Amazon audiences, sophisticated targeting capabilities, and cross-device reach. This helps businesses optimize their advertising strategies, drive better engagement, and maximize return on ad spend (ROAS).

What is Domo?

Domo is a powerful business intelligence (BI) and data visualization platform designed for enterprise companies. It empowers decision-makers by providing real-time data insights, customizable dashboards, and advanced analytics capabilities. Domo enables businesses to transform raw data from various sources into actionable information, allowing them to make data-driven decisions, optimize processes, and drive revenue growth.

Connecting Amazon DSP to Domo

Connecting Amazon DSP to Domo can be achieved through the following steps:

  • Export Amazon DSP data: Download your advertising data from Amazon DSP in CSV, JSON, or another supported format.
  • Prepare the data for import: Clean, preprocess, and format the data to meet Domo's requirements.
  • Use an API or data connector: Leverage Domo's native data connectors or build a custom API integration to import the data from Amazon DSP to Domo.
  • Configure Domo data settings: Map the Amazon DSP data to the appropriate fields, dimensions, and metrics in Domo.
  • Create visualizations and dashboards: Use Domo's built-in visualization tools to create custom dashboards and reports based on the imported Amazon DSP data.
  • Set up data refresh schedules: Automate the data import process by setting up a schedule for data refreshes from Amazon DSP to Domo.
  • Alternatively, use Improvado: Bypass the manual steps and complexities by leveraging Improvado, an advanced marketing analytics platform that streamlines the entire process of data extraction, transformation, and visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amazon DSP to Domo with Improvado

Improvado is the best solution for connecting Amazon DSP to Domo due to its numerous advantages. With Improvado, you can effortlessly extract and load data from Amazon DSP to Domo without needing any technical expertise. The platform automatically extracts and normalizes your data, ensuring a seamless integration with Domo. Improvado supports a wide range of metrics and dimensions, allowing you to customize your data based on your unique business requirements.

Moreover, Improvado's scalability and ability to process large volumes of data make it an ideal choice for enterprise companies. The platform centralizes your marketing and sales data, providing a single source of truth for your organization. With exceptional customer support and ongoing updates, Improvado ensures you always have the most accurate and up-to-date information at your fingertips.

Summary of connection Amazon DSP to Domo

In summary, connecting Amazon DSP and Domo is a crucial step in harnessing the power of your marketing data to drive better decision-making and business growth. Improvado simplifies this process by offering a scalable, customizable solution with high-quality customer support. Its ability to process large volumes of data and centralize marketing and sales data sets it apart from other solutions. To learn more about how Improvado can help you connect Amazon DSP to Domo, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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