Connect Adobe Commerce (ex. Magento) to Tableau to Get Analysis-Ready Data

Accelerate data connection between marketing platforms with Improvado.

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What is Adobe Commerce (ex. Magento)?

Adobe Commerce (ex. Magento) is a leading ecommerce platform designed for large enterprises. It offers a flexible, scalable solution for managing online sales and customer experiences. With its robust suite of features, Adobe Commerce (ex. Magento) enables businesses to streamline operations, improve customer engagement, and drive growth. Enterprise companies benefit from its ability to handle high volumes of traffic, secure transactions, and seamless third-party integrations.

What is Tableau?

Tableau is an industry-leading business intelligence (BI) and data visualization tool designed to help organizations make data-driven decisions. With its intuitive interface, Tableau allows users to create interactive, visually appealing dashboards that provide insights into complex data sets. Enterprise companies benefit from Tableau's powerful analytics capabilities, collaborative features, and ease of use, enabling them to extract valuable insights from their data and make informed decisions quickly.

Connecting Adobe Commerce (ex. Magento) to Tableau

Connecting Adobe Commerce (ex. Magento) to Tableau can be achieved in several ways:

  • Manual data export: Export data from Adobe Commerce (ex. Magento) and import it into Tableau using CSV or Excel files. This method can be time-consuming and requires regular updates for up-to-date analysis.
  • API integration: Create a custom integration using Adobe Commerce (ex. Magento) APIs to fetch data directly from the platform and import it into Tableau. This requires programming knowledge and ongoing maintenance.
  • Third-party data connectors: Utilize pre-built data connectors, such as the Tableau data connector for Adobe Commerce (ex. Magento), to simplify the process of importing data from Adobe Commerce (ex. Magento) to Tableau. These connectors often require additional setup and costs.
  • Improvado: A comprehensive solution for connecting Adobe Commerce (ex. Magento) to Tableau, offering a seamless, automated process, and advanced data extraction capabilities.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Adobe Commerce (ex. Magento) to Tableau with Improvado

Improvado is the ideal solution for connecting Adobe Commerce (ex. Magento) to Tableau, as it simplifies the data integration process and eliminates the need for manual data exports or complex programming. With its powerful data pipeline, Improvado enables users to automatically extract, normalize, and load data from Adobe Commerce (ex. Magento) into Tableau, ensuring that the data is always up-to-date and ready for analysis.

Improvado offers a wide range of metrics and dimensions that can be extracted from Adobe Commerce (ex. Magento), enabling users to create highly customized dashboards and reports in Tableau. The platform is built to handle large volumes of data, ensuring that even the largest enterprises can rely on Improvado for their data integration needs.

Summary of connection Adobe Commerce (ex. Magento) to Tableau

In summary, connecting Adobe Commerce (ex. Magento) and Tableau is made easy with Improvado's advanced marketing analytics platform. By leveraging Improvado's scalable, customizable solution, businesses can centralize their marketing and sales data, streamline data analysis, and create powerful visualizations in Tableau. Additionally, enterprises can benefit from Improvado's high-quality customer support and expertise in handling large volumes of data. To learn more about how Improvado can help your organization integrate Adobe Commerce (ex. Magento) with Tableau, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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