Connect Adobe Commerce (ex. Magento) to Looker to Make Data-Driven Decisions

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What is Adobe Commerce (ex. Magento)?

Adobe Commerce (ex. Magento) is a leading e-commerce platform designed for enterprise companies, helping them build and grow their online presence. By leveraging its powerful features and customization options, businesses can create tailored shopping experiences, manage inventory, and optimize sales strategies. Adobe Commerce (ex. Magento) provides extensive analytics and insights that help decision-makers drive data-driven growth.

What is Looker?

Looker is a modern data platform that helps organizations unlock the full potential of their data. With its easy-to-use interface and powerful analytics capabilities, Looker enables businesses to explore, visualize, and share insights across the entire organization. Enterprise companies benefit from Looker's scalable architecture, robust security features, and seamless integration with other tools, making it a valuable addition to any data-driven organization's tech stack.

Connecting Adobe Commerce (ex. Magento) to Looker

Connecting Adobe Commerce (ex. Magento) to Looker involves several steps:

  • Extract data from Adobe Commerce (ex. Magento) using its API or a third-party tool
  • Transform and normalize the data to make it compatible with Looker's data model
  • Load the transformed data into a data warehouse that can be queried by Looker
  • Configure Looker to access the data warehouse and create appropriate data models, explore, and visualizations
  • Ensure data is regularly updated and synced between Adobe Commerce (ex. Magento) and Looker for accurate reporting and analysis
  • Consider using Improvado, an advanced marketing analytics platform, to streamline the data pipeline process, from extraction to visualization

Improvado simplifies the data extraction process by offering a data connector for Looker that can pull data from Adobe Commerce (ex. Magento) and other marketing data sources. It also provides data transformation and normalization capabilities, ensuring data compatibility with Looker.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Adobe Commerce (ex. Magento) to Looker with Improvado

Connecting Adobe Commerce (ex. Magento) to Looker with Improvado offers numerous benefits. Improvado's platform is scalable, customizable, and capable of processing large volumes of data, making it suitable for large enterprises. Its data connector for Looker Adobe Commerce (ex. Magento) can automatically extract metrics and dimensions from the e-commerce platform, reducing manual effort and the risk of errors. Improvado's centralized approach to marketing and sales data ensures consistency and accuracy across all data sources and visualizations. Additionally, Improvado's customer support team is dedicated to ensuring a smooth and successful integration.

Summary of connection Adobe Commerce (ex. Magento) to Looker

In summary, connecting Adobe Commerce (ex. Magento) and Looker is a powerful way to harness the full potential of your marketing and sales data. By leveraging Improvado's advanced marketing analytics platform, you can streamline the entire data pipeline process, from data extraction to visualization. With its scalability, customization options, high-quality customer support, and ability to process large volumes of data, Improvado is the ideal solution for large enterprises looking to centralize their marketing and sales data. To learn more about how Improvado can help you connect Adobe Commerce (ex. Magento) to Looker, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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