Connect Adobe Analytics (ex. Omniture) to Sisense for Unbiased Marketing Insights

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What is Adobe Analytics (ex. Omniture)?

Adobe Analytics (ex. Omniture) is a powerful web analytics platform used by large enterprises to gather, analyze, and visualize their website and marketing data. This platform provides valuable insights into customer behavior, allowing companies to optimize their marketing strategies, drive conversions, and increase revenue. With Adobe Analytics, decision-makers can track key performance indicators (KPIs), create custom reports, and segment user data to better understand their target audience and improve their marketing efforts.

What is Sisense?

Sisense is a business intelligence (BI) and data visualization tool designed for enterprise companies to analyze and visualize large amounts of data from various sources. With its easy-to-use drag-and-drop interface, Sisense allows users to create interactive dashboards, reports, and visualizations that can be shared with stakeholders for better decision-making. Companies benefit from using Sisense as it enables them to gain insights from data in real-time, identify trends, and make data-driven decisions to optimize their operations and boost performance.

Connecting Adobe Analytics (ex. Omniture) to Sisense

Connecting Adobe Analytics (ex. Omniture) to Sisense can be achieved through several methods, including:

  • Using Sisense's native Adobe Analytics connector, which allows users to import data directly from Adobe Analytics into Sisense for further analysis and visualization. This method requires an Adobe Analytics API key and account credentials for authentication.
  • Manually exporting data from Adobe Analytics in CSV or Excel format, and then importing it into Sisense using the platform's data import functionality. This method may require additional data cleaning and transformation before the data can be effectively analyzed and visualized in Sisense.
  • Developing a custom integration using Adobe Analytics APIs and Sisense's RESTful APIs. This method requires advanced technical knowledge and may be more time-consuming, but it allows for greater flexibility and customization in how data is imported, transformed, and visualized.
  • Using a third-party data connector, such as the Improvado data connector, which offers a more streamlined and automated way to extract, transform, and load data from Adobe Analytics to Sisense. This method provides a more efficient and scalable solution compared to other options, as Improvado handles the entire data pipeline from extraction to visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Adobe Analytics (ex. Omniture) to Sisense with Improvado

Improvado is the ideal solution for connecting Adobe Analytics (ex. Omniture) to Sisense, as it simplifies the data integration process and allows users to focus on analyzing and visualizing data. With Improvado, users can access a comprehensive data dictionary that includes all the available metrics and dimensions from Adobe Analytics, ensuring that the most relevant data is extracted for analysis.

Moreover, Improvado offers a scalable and customizable solution that can handle large volumes of data, ensuring that enterprise companies can efficiently centralize their marketing and sales data from various sources. This allows users to generate more accurate and comprehensive insights from their data, leading to better decision-making and improved performance.

Summary of connection Adobe Analytics (ex. Omniture) to Sisense

In summary, connecting Adobe Analytics (ex. Omniture) and Sisense is a crucial step for large enterprises to gain actionable insights from their marketing data. By using Improvado, companies can enjoy a scalable, customizable solution that simplifies the data integration process, allowing them to focus on generating valuable insights. The Improvado platform offers high-quality customer support, handles large volumes of data, and centralizes marketing and sales data from various sources, making it the ideal choice for enterprise companies looking to optimize their marketing strategies. To learn more about Improvado's capabilities and how it can benefit your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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