Connect Adobe Analytics (ex. Omniture) to Metabase for Insightful Visualizations

Accelerate data connection between marketing platforms with Improvado.

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What is Adobe Analytics (ex. Omniture)?

Adobe Analytics (ex. Omniture) is a powerful web analytics tool that helps large enterprises track, analyze, and optimize their digital marketing campaigns. With its robust reporting capabilities, Adobe Analytics enables businesses to gain valuable insights into customer behaviors, preferences, and trends, ultimately driving better decision-making and improved marketing ROI.

What is Metabase?

Metabase is an open-source business intelligence (BI) platform that simplifies data analysis and visualization for enterprise companies. With its intuitive interface, Metabase allows users to easily create custom dashboards, visualizations, and reports, without requiring any coding or technical expertise. This makes it an ideal solution for businesses looking to gain actionable insights from their data and make data-driven decisions.

Connecting Adobe Analytics (ex. Omniture) to Metabase

Connecting Adobe Analytics (ex. Omniture) to Metabase can be achieved through several steps:

  • First, you'll need to export your Adobe Analytics data into a format that Metabase can understand, such as CSV or JSON.
  • Next, import the exported data into a database that Metabase supports, such as MySQL, PostgreSQL, or MongoDB.
  • Configure Metabase to connect to the database where your Adobe Analytics data is stored.
  • Create custom dashboards, visualizations, and reports in Metabase using your imported Adobe Analytics data.
  • Keep your Adobe Analytics data up to date in Metabase by scheduling regular data exports and imports.
  • Alternatively, use a third-party data connector, such as Improvado, to seamlessly extract, transform, and load your Adobe Analytics data into Metabase without manual intervention.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Adobe Analytics (ex. Omniture) to Metabase with Improvado

Connecting Adobe Analytics (ex. Omniture) to Metabase with Improvado is the best solution for large enterprises because it automates the entire data pipeline process. Improvado's platform extracts the data from Adobe Analytics, transforms and normalizes it, and then loads it into Metabase. This eliminates the need for manual data exports and imports, saving you time and reducing the risk of errors.

Furthermore, Improvado provides a wide range of metrics and dimensions that can be automatically extracted from Adobe Analytics, giving you more control over the data you want to visualize in Metabase. With its scalability, customization options, and ability to process large volumes of data, Improvado is the ideal solution for enterprises looking to centralize their marketing and sales data.

Summary of connection Adobe Analytics (ex. Omniture) to Metabase

In summary, connecting Adobe Analytics (ex. Omniture) to Metabase can be a challenging process, but with Improvado, it becomes seamless and efficient. Improvado's advanced marketing analytics platform automates the data extraction, transformation, and loading process, allowing you to focus on analyzing and visualizing your data in Metabase. The benefits of using Improvado include scalability, customization, high-quality customer support, and the ability to process large volumes of data and centralize marketing and sales data. To learn more about how Improvado can help your enterprise, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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