Connect Adobe Analytics (ex. Omniture) to GoodData Without SQL

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What is Adobe Analytics (ex. Omniture)?

Adobe Analytics (ex. Omniture) is a powerful web analytics platform designed to help large enterprises gain valuable insights into their customer behavior, preferences, and interactions with their websites and apps. By leveraging these insights, companies can make data-driven decisions to optimize their marketing strategies, improve user experience, and increase conversions. Adobe Analytics (ex. Omniture) enables organizations to collect, analyze, and visualize vast amounts of data, facilitating better understanding of customer segments and their online behavior.

What is GoodData?

GoodData is a leading business intelligence and analytics platform that enables enterprises to turn raw data into actionable insights. By integrating data from various sources, GoodData allows organizations to create comprehensive and customizable dashboards, perform advanced analytics, and make informed decisions based on real-time data. With its powerful data visualization capabilities, GoodData helps businesses identify trends, patterns, and opportunities, ultimately improving their overall performance and driving growth.

Connecting Adobe Analytics (ex. Omniture) to GoodData

Connecting Adobe Analytics (ex. Omniture) to GoodData can be achieved through several methods:

  • Using Adobe's built-in data connectors to directly integrate with GoodData.
  • Exporting raw data from Adobe Analytics (ex. Omniture) and then importing it into GoodData via CSV or other file formats.
  • Utilizing APIs to programmatically retrieve data from Adobe Analytics (ex. Omniture) and send it to GoodData for further analysis.
  • Employing third-party data integration tools to streamline the process of connecting Adobe Analytics (ex. Omniture) to GoodData.
  • Choosing Improvado's comprehensive marketing analytics solution to effortlessly extract and load data from Adobe Analytics (ex. Omniture) to GoodData, saving time and resources while ensuring data accuracy and consistency.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Adobe Analytics (ex. Omniture) to GoodData with Improvado

Improvado stands out as the best solution to connect Adobe Analytics (ex. Omniture) to GoodData for several reasons. With its advanced data extraction, transformation, and loading (ETL) capabilities, Improvado simplifies the process of integrating and centralizing marketing data from various sources, including Adobe Analytics (ex. Omniture). The platform offers a wide range of metrics and dimensions that businesses can automatically extract from Adobe Analytics (ex. Omniture) and visualize in GoodData.

Furthermore, Improvado's solution is highly scalable, customizable, and capable of handling large volumes of data, making it ideal for enterprise-level organizations. The dedicated customer support team assists clients throughout the entire implementation process, ensuring a smooth and seamless integration. By choosing Improvado, businesses can significantly reduce the time and effort required to connect Adobe Analytics (ex. Omniture) to GoodData, ultimately enabling them to make better data-driven decisions and drive growth.

Summary of connection Adobe Analytics (ex. Omniture) to GoodData

In summary, connecting Adobe Analytics (ex. Omniture) and GoodData is crucial for large enterprises seeking to derive actionable insights from their marketing data. By choosing Improvado as their preferred data integration solution, businesses can benefit from its scalability, customization, high-quality customer support, ability to process large volumes of data, and centralized marketing and sales data management. If you are interested in learning more about how Improvado can help your organization connect Adobe Analytics (ex. Omniture) to GoodData, book a call today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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