Connect Adobe Analytics Data Feed to Tableau to Eliminate Human Error

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What is Adobe Analytics Data Feed?

Adobe Analytics Data Feed is a powerful data export tool that enables large enterprises to access raw, hit-level data from their Adobe Analytics platform. This granular data can be used for deep analysis, custom reporting, and advanced marketing insights. By leveraging Adobe Analytics Data Feed, businesses can better understand customer behavior, optimize marketing strategies, and drive more revenue.

What is Tableau?

Tableau is a leading business intelligence and data visualization software that helps large enterprises transform their data into actionable insights. With Tableau, businesses can create interactive, customizable dashboards and reports that empower decision-makers to make data-driven decisions. Tableau's intuitive interface and extensive data connectors enable companies to analyze and visualize data from a wide range of sources, improving overall business performance.

Connecting Adobe Analytics Data Feed to Tableau

Connecting Adobe Analytics Data Feed to Tableau can be done through the following steps:

  • Export Adobe Analytics Data Feed files in a compatible format (such as CSV or TSV).
  • Store the exported files in a location accessible by Tableau, such as a network drive or cloud storage service.
  • Use the Tableau data connector to import data from Adobe Analytics Data Feed into Tableau.
  • Configure the Tableau data connector to match the data structure of the Adobe Analytics Data Feed files.
  • Set up a schedule for regular data imports, ensuring that your Tableau dashboards and reports are always up-to-date with the latest data.
  • Create custom calculations, filters, and aggregations in Tableau to analyze and visualize the Adobe Analytics Data Feed data.
  • Alternatively, use Improvado to streamline the data extraction, transformation, and loading process, saving time and resources compared to manual methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Adobe Analytics Data Feed to Tableau with Improvado

Connecting Adobe Analytics Data Feed to Tableau with Improvado is the best solution for businesses looking to gain valuable insights from their marketing data. Improvado's advanced marketing analytics platform automates the entire data pipeline, from data extraction to data visualization. With Improvado's pre-built Adobe Analytics Data Feed connector, businesses can easily access and analyze metrics and dimensions from their Adobe Analytics Data Feed without manually exporting and importing data. Improvado's platform is scalable, customizable, and capable of handling large volumes of data, ensuring that your marketing data is always accurate and up-to-date.

Summary of connection Adobe Analytics Data Feed to Tableau

In summary, connecting Adobe Analytics Data Feed and Tableau is an essential step for large enterprises looking to unlock valuable insights from their marketing data. By using Improvado's advanced marketing analytics platform, businesses can streamline the data pipeline, saving time and resources compared to manual methods. Improvado offers scalability, customization, high-quality customer support, and the ability to process large volumes of data. Additionally, Improvado enables companies to centralize marketing and sales data, ensuring that all decision-makers have access to the latest information. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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