Connect Adobe Analytics Data Feed to Sisense to Streamline Marketing Analytics

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What is Adobe Analytics Data Feed?

Adobe Analytics Data Feed is a powerful tool that provides raw, hit-level data from Adobe Analytics, allowing enterprise companies to gain a granular understanding of customer behavior and interactions. This data can be used for advanced analysis, custom reporting, and to drive informed decision-making across the organization. By utilizing Adobe Analytics Data Feed, businesses can capitalize on the wealth of information available to create highly targeted marketing campaigns and optimize their digital customer experience.

What is Sisense?

Sisense is a leading business intelligence (BI) and data visualization platform that empowers enterprise companies to analyze and visualize complex data easily. Sisense allows users to create interactive dashboards and reports, enabling them to make data-driven decisions and uncover valuable insights. By harnessing the power of Sisense, organizations can improve their overall performance, streamline their operations, and gain a competitive edge in their market.

Connecting Adobe Analytics Data Feed to Sisense

There are several ways to connect Adobe Analytics Data Feed to Sisense, including:

  • Using the Sisense data connector specifically designed for Adobe Analytics Data Feed integration. This connector enables users to easily import data from Adobe Analytics Data Feed to Sisense for analysis and visualization.
  • Utilizing third-party tools or custom scripts to extract data from Adobe Analytics Data Feed and load it into Sisense. These methods may require additional technical expertise and maintenance efforts.
  • Employing APIs to establish a direct connection between Adobe Analytics Data Feed and Sisense. This approach allows users to access real-time data and may involve more complex setup and configuration processes.
  • Opting for a comprehensive data integration platform like Improvado, which offers a complete data pipeline solution, encompassing data extraction, transformation, and normalization, as well as data visualization capabilities. With Improvado, users can seamlessly extract and load data from Adobe Analytics Data Feed to Sisense, ensuring a streamlined and efficient data integration process.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Adobe Analytics Data Feed to Sisense with Improvado

Connecting Adobe Analytics Data Feed to Sisense with Improvado offers several advantages over other integration methods. Improvado is a powerful, scalable solution that can handle large volumes of data, making it ideal for enterprise organizations. Its robust data transformation capabilities ensure that data from Adobe Analytics Data Feed is normalized and ready for analysis in Sisense.

Improvado also provides a comprehensive data dictionary of metrics and dimensions that can be automatically extracted from Adobe Analytics Data Feed, simplifying the data integration process. Its customizable features allow users to tailor their data pipeline to their specific needs, while its dedicated customer support ensures smooth implementation and ongoing assistance.

By choosing Improvado to connect Adobe Analytics Data Feed to Sisense, businesses can centralize their marketing and sales data, gain valuable insights, and optimize their decision-making processes.

Summary of connection Adobe Analytics Data Feed to Sisense

In summary, connecting Adobe Analytics Data Feed to Sisense enables organizations to harness the power of granular, hit-level data to drive informed decision-making and optimize their digital customer experience. With Improvado, users can benefit from a scalable, customizable solution that provides high-quality customer support and the ability to process large volumes of data. By centralizing marketing and sales data, organizations can unlock valuable insights and streamline their operations. To learn more about the advantages of using Improvado to connect Adobe Analytics Data Feed to Sisense, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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