Connect Adobe Analytics Data Feed to Qlik for Insightful Visualizations

Accelerate marketing data ops: reduce time to insights with Improvado.

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What is Adobe Analytics Data Feed?

Adobe Analytics Data Feed is a powerful tool that allows enterprise companies to access their Adobe Analytics data in raw, granular format. This enables them to gain deeper insights into customer behavior, optimize marketing strategies, and make data-driven decisions. By collecting and analyzing massive amounts of data, Adobe Analytics Data Feed helps businesses better understand their customers, identify trends, and ultimately drive better results.

What is Qlik?

Qlik is a leading business intelligence (BI) and data visualization platform that provides enterprises with powerful tools to analyze and visualize large volumes of data. Its intuitive interface and advanced analytics capabilities allow users to explore data, discover insights, and make data-driven decisions quickly and easily. Qlik's associative data model enables users to uncover hidden relationships within their data, helping businesses make better decisions and gain a competitive edge.

Connecting Adobe Analytics Data Feed to Qlik

Connecting Adobe Analytics Data Feed to Qlik can be achieved through various methods, such as:

  • Utilizing Qlik's built-in connectors to import Adobe Analytics Data Feed data for analysis and visualization.
  • Exporting Adobe Analytics Data Feed data in CSV, TSV, or JSON format, and then importing it into Qlik to create insightful dashboards and reports.
  • Using third-party data connectors or custom-built integrations to streamline the process of syncing Adobe Analytics Data Feed with Qlik.
  • Exploring the option of leveraging a modern marketing analytics platform like Improvado, which can simplify the process of connecting Adobe Analytics Data Feed to Qlik and provide additional benefits such as data extraction1, transformation, and normalization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Adobe Analytics Data Feed to Qlik with Improvado

Improvado is the best solution to connect Adobe Analytics Data Feed to Qlik for several reasons. It offers a complete data pipeline, handling everything from data extraction to data transformation and normalization, allowing you to focus on analyzing and visualizing your data in Qlik. With Improvado, you can automatically extract metrics and dimensions2 from Adobe Analytics Data Feed, saving time and reducing the risk of errors.

Additionally, Improvado supports a wide range of marketing and sales data sources, making it easy to centralize all your data in one place. Its platform is designed to handle large volumes of data, ensuring that your enterprise's data is processed efficiently and accurately. Furthermore, Improvado offers dedicated customer support to assist you with any issues or questions that may arise.

Summary of connection Adobe Analytics Data Feed to Qlik

In summary, connecting Adobe Analytics Data Feed and Qlik can provide enterprise companies with significant benefits. By leveraging a platform like Improvado, businesses can simplify the process of connecting the two tools and enjoy additional advantages, such as scalability, customization, high-quality customer support, and the ability to process large volumes of data. With Improvado, enterprise companies can centralize their marketing and sales data, allowing them to make data-driven decisions and improve their overall performance. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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