Connect Adobe Analytics Data Feed to Excel Power Query Without SQL

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What is Adobe Analytics Data Feed?

Adobe Analytics Data Feed is a powerful solution that provides raw, hit-level data from Adobe Analytics, allowing enterprise companies to perform in-depth analysis and customization of their marketing data. By leveraging granular data, organizations can uncover valuable insights, make data-driven decisions, and optimize marketing strategies for improved ROI.

What is Excel Power Query?

Excel Power Query is a versatile data analysis and visualization tool within Microsoft Excel, designed to help enterprise companies streamline data ingestion, transformation, and visualization processes. Power Query simplifies the process of connecting to various data sources, cleaning, and shaping data, allowing analysts to focus on uncovering insights and making data-driven decisions for their organization.

Connecting Adobe Analytics Data Feed to Excel Power Query

Connecting Adobe Analytics Data Feed to Excel Power Query can be achieved in several ways:

  • Export Adobe Analytics Data Feed as a CSV file and import it into Excel Power Query using the "From Text/CSV" connector.
  • Utilize a third-party data connector for Excel Power Query Adobe Analytics Data Feed to establish a direct connection between the two platforms.
  • Use the Adobe Analytics API to pull data from Adobe Analytics Data Feed and load it into Excel Power Query. This method requires custom scripting and can be complex, but offers the highest level of customization.
  • Alternatively, consider using a powerful marketing analytics platform like Improvado to connect Adobe Analytics Data Feed to Excel Power Query, streamlining the data extraction and load process, while providing additional benefits like data centralization, normalization, and customization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
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Senior Media Analyst
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Connecting Adobe Analytics Data Feed to Excel Power Query with Improvado

Improvado is the ideal solution for connecting Adobe Analytics Data Feed to Excel Power Query, as it covers the entire data pipeline, from data extraction to visualization. By utilizing Improvado's data connector for Excel Power Query, you can automatically extract metrics and dimensions from Adobe Analytics Data Feed, as outlined in the Improvado documentation. Additionally, the platform centralizes marketing and sales data, providing a single source of truth for your organization.

Improvado's marketing analytics platform offers numerous benefits, including scalability, customization, the ability to process large volumes of data, and high-quality customer support. With Improvado, you can create custom Adobe Analytics Data Feed Excel Power Query dashboards, tailored to the specific needs of your organization. By automating the data connection process, analysts can focus on uncovering insights and making data-driven decisions, ultimately driving business growth.

Summary of connection Adobe Analytics Data Feed to Excel Power Query

In summary, connecting Adobe Analytics Data Feed and Excel Power Query can be achieved in various ways, but using Improvado offers the most streamlined, scalable, and efficient solution. Improvado's advanced marketing analytics platform centralizes marketing and sales data, providing a single source of truth and facilitating data-driven decision-making. To learn more about how Improvado can help your organization connect Adobe Analytics Data Feed to Excel Power Query and visualize your marketing data, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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