My team used to spend a lot of time manually downloading and cleaning publisher data for client reporting. Improvado has all but eliminated our time doing that, which has enabled us to spend more time on analyzing performance.

Peter S
Digital Marketing Manager
Peter S
Digital Marketing Manager

My team used to spend a lot of time manually downloading and cleaning publisher data for client reporting. Improvado has all but eliminated our time doing that, which has enabled us to spend more time on analyzing performance and making critical optimizations. We are also providing reliable client-facing reports on a more consistent basis now. The Improvado support team has been really accessible and proactive in making sure I have everything I need.

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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

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From product marketing metrics to planning your ROMI, this product marketing performance dashboard is all you will need in 2021 to see all data in one place.

All product marketers face similar problems

  • Multiple business units in multiple regions need different data
  • Too much time spent on generating reports each week
  • Different marketing data stored in different places

Product marketing performance dashboard

How do you measure product performance in marketing? This digital KPI dashboard will allow you to:

  • Provide multiple business units in multiple regions with different data
  • Reduce the weekly time spent on generating reports by up to 10 hours
  • Look at all of your marketing data in one place

Side-by-side performance and spend data from all your marketing platforms allows quick and easy channel optimizations.

Key product marketing performance metrics to track

Revenue - revenue is the total amount of income that a business generates through the sale of goods or services to customers

ROMI - return on your marketing investments

Churn - what percentage of clients you lose at the end of a subscription period

LTV -the lifetime value of your customer.

How to build this dashboard without Improvado

We're put the key metrics at the top, in order of importance, then added a filter by date and grouping by channels. In this particular case, we want to do more than just track key metrics. We want to compare them with those from previous periods. We're focusing on current values. Instead of previous values, we're using the percentage from the current value. It makes the dashboard small and insightful.

Graphs on this dashboard show:

  • Sales dynamics,both by quarter and year to year
  • Revenue division by groups of clients (upsell, renewal, new client) in total and by each product (there is a filter to choose a product)
  • Month-to-month revenue divided by sources
  • Month-to-month new clients divided by sources

The Improvado Way!

Automate data collection and update

Connect your product to Improvado and we will do everything for you on a turn-key basis.

Book a live demo call with our manager to learn more about how you can benefit from a business performance dashboard generated by Improvado.

Useful articles:

Here you can learn about 12 best marketing dashboards.

Product Marketing Performance Dashboard

All your key product marketing metrics in one dashboard.

Schedule a demo
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Get all your data from 200+ data sources into one, unified format

Over 200 connectors empower your marketing team to use their favourite tools to map data, build and visualize custom dashboards and more.

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From product marketing metrics to planning your ROMI, this product marketing performance dashboard is all you will need in 2021 to see all data in one place.

Product Marketing Performance Dashboard

All your key product marketing metrics in one dashboard.

Schedule a demo
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Build custom dashboards in any platform of your choice

The Improvado Way!

Automate data collection and update

Connect your product to Improvado and we will do everything for you on a turn-key basis.

Book a live demo call with our manager to learn more about how you can benefit from a business performance dashboard generated by Improvado.

Useful articles:

Here you can learn about 12 best marketing dashboards.

All product marketers face similar problems

  • Multiple business units in multiple regions need different data
  • Too much time spent on generating reports each week
  • Different marketing data stored in different places

Product marketing performance dashboard

How do you measure product performance in marketing? This digital KPI dashboard will allow you to:

  • Provide multiple business units in multiple regions with different data
  • Reduce the weekly time spent on generating reports by up to 10 hours
  • Look at all of your marketing data in one place

Side-by-side performance and spend data from all your marketing platforms allows quick and easy channel optimizations.

Key product marketing performance metrics to track

Revenue - revenue is the total amount of income that a business generates through the sale of goods or services to customers

ROMI - return on your marketing investments

Churn - what percentage of clients you lose at the end of a subscription period

LTV -the lifetime value of your customer.

Connectors for this dashboards

Improvado provides over 200 connectors empower your marketing team. For this dashboard you need the following connectors:

How to build this dashboard without Improvado

We're put the key metrics at the top, in order of importance, then added a filter by date and grouping by channels. In this particular case, we want to do more than just track key metrics. We want to compare them with those from previous periods. We're focusing on current values. Instead of previous values, we're using the percentage from the current value. It makes the dashboard small and insightful.

Graphs on this dashboard show:

  • Sales dynamics,both by quarter and year to year
  • Revenue division by groups of clients (upsell, renewal, new client) in total and by each product (there is a filter to choose a product)
  • Month-to-month revenue divided by sources
  • Month-to-month new clients divided by sources

The Improvado Way!

Automate data collection and update

Connect your product to Improvado and we will do everything for you on a turn-key basis.

Book a live demo call with our manager to learn more about how you can benefit from a business performance dashboard generated by Improvado.

Useful articles:

Here you can learn about 12 best marketing dashboards.

Book a demo

Product Marketing Performance Dashboard

All your key product marketing metrics in one dashboard.

Automate your marketing data with Improvado

Schedule a demo
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

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Improvado helps you to get this dashboard in your favorite business intelligence tool

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Connected to the leading data warehouse solutions

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Get effective dashboards clearly displaying your marketing's results and KPIs

Connect your business to Improvado and we will do everything for you on a turn-key basis.

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We're here to help with any questions
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Improvado customer testimonial

Now, our Tableau reports update daily and Instagram engagement has increased by 50%.

Caroline Ettinger
Afropunk

Eliminated 90% of manual reporting hours per week.

Ryan Booth
COO at Chacka Marketing
Improvado customer testimonial

We used to have someone doing this manually and it took them about 20 hours a week.

Asher King-Abramson
Partner, Bell Curve

Get all your marketing data in one place

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