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Product Marketing Performance Dashboard
All your key product marketing metrics in one dashboard.
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All your key product marketing metrics in one dashboard.
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My team used to spend a lot of time manually downloading and cleaning publisher data for client reporting. Improvado has all but eliminated our time doing that, which has enabled us to spend more time on analyzing performance.
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My team used to spend a lot of time manually downloading and cleaning publisher data for client reporting. Improvado has all but eliminated our time doing that, which has enabled us to spend more time on analyzing performance and making critical optimizations. We are also providing reliable client-facing reports on a more consistent basis now. The Improvado support team has been really accessible and proactive in making sure I have everything I need.
Improvado offers a great solution to unify marketing data that otherwise sits in silos. Leveraging their instance of GBQ has led to significant speed improvements of our reporting dashboard.
Improvado offers a great solution to unify marketing data that otherwise sits in silos. Viewing the metrics holistically allows advertisers to make more informed and data-driven decisions. Additionally, the team at Improvado is fantastic. I've worked with teams across the org and everyone is very competent and positive. Marat is an excellent AM and has done a great job bridging the gap from "vendor" to "partner" and is someone I now consider a friend.Review collected by and hosted on G2.com.
We're about to wrap the first year of our partnership and have no negatives to report yet!
We primarily use Improvado to centralize and normalize our marketing data so we can view all channels together. Additionally, leveraging their instance of GBQ has led to significant speed improvements of our reporting dashboard.
Connect your product to Improvado and we will do everything for you on a turn-key basis.
Book a live demo call with our manager to learn more about how you can benefit from a business performance dashboard generated by Improvado.
Useful articles:
How do you measure product performance in marketing? This digital KPI dashboard will allow you to:
Side-by-side performance and spend data from all your marketing platforms allows quick and easy channel optimizations.
Revenue - revenue is the total amount of income that a business generates through the sale of goods or services to customers
ROMI - return on your marketing investments
Churn - what percentage of clients you lose at the end of a subscription period
LTV -the lifetime value of your customer.
Improvado offers 300+ pre-built connectors to empower your marketing team wit the highest variety of marketing & sales data sources. To build this kind of dashboard, you might need the following connectors:
We're put the key metrics at the top, in order of importance, then added a filter by date and grouping by channels. In this particular case, we want to do more than just track key metrics. We want to compare them with those from previous periods. We're focusing on current values. Instead of previous values, we're using the percentage from the current value. It makes the dashboard small and insightful.
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Graphs on this dashboard show:
Connect your product to Improvado and we will do everything for you on a turn-key basis.
Book a live demo call with our manager to learn more about how you can benefit from a business performance dashboard generated by Improvado.
Useful articles:
All your key product marketing metrics in one dashboard.
Automate your marketing data with Improvado
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Now, our Tableau reports update daily and Instagram engagement has increased by 50%.
Eliminated 90% of manual reporting hours per week.
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We used to have someone doing this manually and it took them about 20 hours a week.
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