Workato alternatives for marketing teams

Looking for the best alternatives to the Workato? Here is the list of top 10 competitors of the Workato in 2021 with a brief review of their pros, cons, and pricing.

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Workato is an Intelligent Automation platform that can be used by both Business and IT. It supports thousands of enterprise and workflow usecases so you can automate everything.

Website:
http://workato.com
Year founded::
2013
Company size:

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Workato is a popular choice among ETL tools (Extract, Transform and Load), and it works with thousands of satisfied customers. It offers real-time results from business events without any coding necessary. The platform makes use of machine learning and advanced technology to provide fast and smooth service.
This is an enterprise automation platform that is great for all kinds of companies, from SaaS startups to IT teams and E-commerce businesses.

Use Cases

Pricing

Integrations

Company rating
4.0
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Top 10 Alternatives to Workato in 2021

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

Website:
https://improvado.io
Year founded::
2016
Company size:
50-200

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Improvado

Improvado is an enterprise-grade, no-code Revenue Data Platform that automates how marketing, sales, and revenue teams extract, transform and load data from source to destination.

The platform offers prebuilt connectors to over 300 data sources, making it convenient for users who want to efficiently aggregate and push data to data warehouses or to BI, visualization, or analytics tools. Improvado’s clients can also request custom connectors if they need to work with a data source not listed in the integration catalog. Furthermore, the platform offers a high level of granularity, allowing you to explore insights at any level. 

Improvado is known for its advanced data transformation engine, known as the Marketing Data Common Model (MCDM). This functionality automatically unifies disparate naming conventions that usually occur when pulling related data from different sources, removes errors and duplicates, and runs automated data mapping and transformation sequences using self-service or prebuilt templates. That way, you can get access to analysis-ready data in no time and start analyzing it in built-in dashboards.

Thanks to its compliance with HIPAA, SOC-2, and enterprise SLA, Improvado is compatible with businesses in privacy-sensitive industries, like health, insurance, and finance.

Automate omnichannel marketing reporting with Improvado

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Improvado Use Cases

Improvado is specifically designed for marketing, sales, and revenue teams. Thus, it is fully fitted with features that cater to the needs of these departments and requires zero technical skills. 

Marketing, sales, and revenue teams use Improvado to access insights on all revenue-generating efforts across their channels and customer touchpoints. This is powered by Improvado’s efficient marketing attribution modeling functionality that enables users to build custom data pipelines that automatically attribute conversions to the right channels.

As a no-code platform, Improvado is suitable for teams with zero coding skills and SQL knowledge. Improvado also provides professional services to customers who need help with building custom data dashboards, handling data migration, and providing team-wide training. As an add-on, Improvado provides data warehouse maintenance services, freeing up your company’s valuable time and resources.  

The platform has users from several industries, encompassing professionals in mid-market brands, large-scale enterprises, and agencies.

Improvado.io clients breakdown by industry and company size

Improvado Pricing

Unlike Stitch Data, Improvado doesn’t tie its users to a specific pricing plan. Improvado assesses your company’s unique needs when you request a quote and calculates a custom pricing plan best suited for your business.

Improvado’s flexible pricing means you get access to and pay only for the features and bandwidth you need.

Furthermore, Improvado offers a token, called DECS points, which make up 20% of a client’s billing plan. For instance, if you pay $10,000 annually, you’ll get DECS points worth $2,000. You can spend your points on APIs, flat file ingestion, report type development and modification, and other development needs.

Improvado Integrations

Improvado has a library of over 300 data sources across several categories, including advertising platforms, CRMs, payment gateways, eCommerce tools, and more. If you can’t find a specific data source in the integration library, you can always request a custom connector, and it will be built for you.

The platform also supports leading data warehouses like Google BigQuery, Amazon RedShift, Snowflake, and more.

Check out a full list of Improvado’s data sources and destinations. The solution also has a comprehensive data dictionary featuring all the metrics, properties, dimensions, and more, as supported by each data source. Take a look here.

Reviews

Tyler Haislip
Marketing Intelligence Manager at Bounteous
Read the case study

Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.

Alex C
CEO at PenPath

Its amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.

They really have been a major part of our success and the people there are great to work with.

Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.

Read the case study

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. This has saved us an incredible amount of time and money.

Brandon T.
Head of Product at PenPath

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. In addition to what the tool already brings in, you can also work with their team to bring in additional or custom connections, as well as any specific dimensions and measures you might need.

Improvado is the most customizable marketing ETL you can use. I highly suggest this for companies/organizations that rely on both standard data sources/metrics as well as custom connections.

With Improvado, we are able to provide marketing analytics as a service at scale. We have reduced our need for in-house developers and can rely solely on Improvado to feed us our clients' data. This has saved us an incredible amount of time and money.

Read the case study

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Year founded:
2006
Company size:
500 - 1,000
Year founded
2006
Company size
500 - 1,000

MuleSoft

MuleSoft is a Java-based enterprise service bus (ESB) that helps businesses connect applications, data, and devices, both in the cloud and on-premises, using an API-led approach. The platform caters to developers and business leaders by providing prebuilt templates, connectors, and integration patterns to help them connect to systems faster.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Website:
Year founded:
Company size:
No items found.

Dell Boomi

Year founded
Company size

Dell Boomi

Boomi, acquired by Dell in 2010, is a full-featured iPaaS platform that provides a low-code user interface for the integration of data sources, workflows, applications, and more in the cloud and on-premises. The platform also offers API management, data preparation, and master data management services for medium and large enterprises.

Company rating
out of
5
Easy to setup
out of
5
Quality of support
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Year founded:
2005
Company size:
50 - 200
Year founded
2005
Company size
50 - 200

Celigo

Provides Netsuite integration connectors to solve end-to-end business processes that span multiple applications. It offers a mix of pre-built SmartConnectors and custom integrations for over 900 customers.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Year founded:
2006
Company size:
50 - 200
Year founded
2006
Company size
50 - 200

SnapLogic

SnapLogic is an iPaaS platform for the connection of data sources, on-premises business software tools, and SaaS applications. SnapLogic provides prebuilt connectors known as “Snaps” and also processes data using “Snaplex,” the platform’s elastic execution grid. Snaplex allows the platform to process data both in the cloud and on-premises.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Year founded:
1997
Company size:
1,000 - 5,000

TIBCO Software

http://tibco.com
Year founded
1997
Company size
1,000 - 5,000

TIBCO Software

TIBCO Software is the leading independent provider of infrastructure software creating event-enabled enterprises to use on-premise or as part of cloud computing environments.

Company rating
4.5
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

This software comes with some of the best integration and data management utilities available in the market today.

Year founded:
Company size:

Talend

This software comes with some of the best integration and data management utilities available in the market today.

https://www.talend.com/
Year founded
Company size

Talend

Talend is a cloud data integration platform that allows businesses to integrate all their cloud and on-premises data in one platform, like a cloud data warehouse. It features powerful graphical tools, prebuilt integration templates, and a rich library of components that businesses can use to ease the process.
Businesses are able to scale their data projects with machine learning to meet the modern analytics needs of the market today, and they’re able to easily implement API's and data-as-a-service as part of their event driven architecture.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Pricing for Talend Cloud Data Integration is $1,170 per user per month or $12,000 per user per year. this includes both Talend Studio and Pipeline Designer licenses..

Integrations

Pros

  • The software can work with different formats including XML, JSON, and CSV.
  • Can easily connect to databases on different platforms.
  • JAVA technology allows users to integrate multiple scripts from libraries around the world.

Cons

High level of customization may require expertise in JAVA.

Alternatives

Year founded:
2012
Company size:
10 - 50
Year founded
2012
Company size
10 - 50

Integromat

Integromat is an easy to use, powerful tool with unique features for automating manual processes. Connect your favorite apps, services and devices with each other without having any programming skills.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

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Frequently asked questions

What is Workato?

Workato is an automation platform that helps you work in a more agile and smart manner. As an enterprise automation platform, Workato enables you and your IT teams to integrate your apps.

What is Workato used for?

Workato enhances the automation of teams’ workflows without hindering their security and governance capabilities. As this application uses machine learning for automation, zero coding capabilities are required. This makes Workato a highly accessible platform.

Is Workato a SaaS company?

Workato is an iPaaS company, which stands for integration platform as a service. It has been adopted by various companies and is a great tool for intelligent automation.

What are some Workato competitors?

The most mentionable Workato competitors are Improvado, Hevo Data, Panoply, Fivetran, Funnel, and others.

Why is Improvado one of the most promising Workato competitors?

Improvado is an ETL solution that offers unlimited possibilities for marketing data organization and analysis. With this solution, you can build stunning dashboards, aggregate all data in one place, automate marketing reporting, and much more. Improvado offers unique marketing features that no one else has, like the Marketing Common Data Model algorithm for data normalization. That’s why this ETL platform is considered to be one of the most promising on the market.