Behind the research

Med spa ads, sources and documents

The ads we captured and the public sources behind the numbers, plus a one-page cheat sheet you can download without a form.

By Daniel Kravtsov (CEO) and Simon Sergeev (Researcher) of Improvado, which sells software that connects a company's marketing data and reports on it.

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Creative gallery

Offer construction, not operator

Three ways med spa chains buy ads, in 15 examples

In this set, how a chain makes its ads tracks who owns it. A corporate chain with one buyer settles on a few offers and runs many copies of each; a franchise with many local buyers makes many one-off local ads. SkinSpirit is the exception: it is corporate-owned, but most of its ads run once and explain treatments instead of selling an offer.

What these ads can and cannot show. Ad libraries publish when an ad started and how many copies run, never spend, clicks or bookings. So each reading shows what the operator chose to keep running: how long an ad has run, how many near-identical copies run at once, and how many operators use the same kind of offer. All tier c, and none of it measures performance.

The national offer engine

Milan Laser, corporate-owned, one central advertiser account. A few offers, each run in many near-identical copies: stacked discounts, one price for life, and an end to maintenance. Milan runs more copies of these ads than any other chain in the set, so these are the offers it keeps running.

Milan Laser 10x · 1 Aug 2026

A fan-favorite bundle. A summer without the maintenance.

Why it persists The highest replication count in the cohort: ten near-identical variants live at once. The offer is named as returning, which does the discounting without printing a number.

What came before The 1 June variant said it outright: “Brazilian + Underarm Bundle, plus up to 70% off”. The August version drops the percentage from the hook.

Milan Laser Brazilian and underarm bundle creative

Milan Laser 7x · 1 Jun 2026

Back for a limited time: Our Brazilian + Underarm Bundle, plus up to 70% off laser hair removal.

Why it persists Longest-running Milan creative in the capture, live since 1 June and still replicated seven ways. Body-part specificity plus a ceiling discount.

What came before No earlier variant captured. Scarcity is asserted on an ad that has run over two months, which is itself worth noting.

Milan Laser end of summer discount creative

Milan Laser 8x · 1 Aug 2026

Take the summer memories, leave the maintenance. Don't miss our back-by-demand bundle, plus up to 70% off + $400 off.

Why it persists Stacks two incompatible discount forms, a percentage and a dollar amount, in one line. Eight variants live.

What came before Routes to a dedicated subdomain rather than the main site, unlike every other Milan ad captured.

Milan Laser one price certainty creative

Milan Laser 7x · 13 Jul 2026

Hot take: You shouldn't have to guess how many treatments you'll need. One price, smooth for life.

Why it persists The only creative in the cohort that attacks a pricing mechanic rather than a price. Names the category's real friction: unknown treatment count.

What came before No earlier variant captured. The same promise appears as a lifetime guarantee in four other live ads, so the idea is clearly load-bearing.

Milan Laser 3x · 15 Jul 2026

There's a reason 450k+ clients feel taken care of. 4.9 star average rating

Why it persists The only pure social-proof creative Milan keeps live. Scale is the claim, and it is the one claim a 400-clinic system can make that no single-location competitor can.

The premium authority feed

SkinSpirit, corporate-owned, one central page, zero Google ads domain-wide. Almost every creative is a one-off: replication is 1 on nine of twelve captured. It works the opposite way from Milan: where Milan runs one idea many times, SkinSpirit runs many ideas once.

SkinSpirit natural result Botox creative

SkinSpirit 7x · 19 Jul 2026

This is Botox done right: natural, soft, refreshed. Explore safe & effective treatments from the nation's top providers.

Why it persists The single exception to SkinSpirit's one-off rule: seven variants, the only creative they replicate at Milan-like intensity. Positions against overtreatment rather than on price.

What came before No earlier variant captured. Worth watching: this is the closest they come to a mass-market offer.

Creative not retrievable: the library served only the page avatar.

SkinSpirit 1x · 1 Jul 2026

Before you add volume to your lips, ask yourself: is your chin the real missing piece? A balanced profile starts with facial harmony, not bigger lips.

Why it persists Talks a prospect out of the treatment they came for. That is an authority move no discount-led account can make, and it is the clearest expression of the premium archetype in the capture.

SkinSpirit practitioner treatment list creative

SkinSpirit 1x · 1 Jul 2026

If I could only choose 4 treatments in my 30s, they would be: Dysport to soften dynamic wrinkles before they become etched in. Sculptra because collagen loss starts earlier than most people think.

Why it persists Practitioner first person, age-segmented, names specific products with reasons. Reads as a creator post rather than an ad, which is why it can carry this much detail.

SkinSpirit 1x · 1 Jul 2026

Glass skin goals. Add new PDRN Salmon DNA catalyst serum to microneedling to support repair, hydration & collagen production.

Why it persists Leads with a trend term and lands on a named novel ingredient. Newness is the offer; there is no price anywhere.

What came before No earlier variant captured. Note the hedged verb “support”, which is the compliance-safe construction.

SkinSpirit laser facial promotion creative

SkinSpirit 1x · 1 Jul 2026

the newest laser facial in our office has been EXPLODING. When I tell you that our phones don't stop? I mean it. We're doing a promo this month only where it's $99

Why it persists The one discount SkinSpirit runs, disguised as staff-room gossip rather than a sale. Lowercase, unpunctuated, native to the feed.

What came before No earlier variant captured. This is the only price in twelve SkinSpirit ads.

The franchise local offer

VIO Med Spa, franchised, media bought through per-location pages. Every creative opens with a place name and closes with a unit price. It is the only type where the town is in the copy, because the buyer is a local owner, not a national brand.

VIO Med Spa Avon join the family creative

VIO Med Spa, Avon 2x · 19 Sep 2025

Avon & Surrounding Areas: Join the VIO family and experience the power of medical aesthetics. Here's how it works: 1. Pick a service you want to come in for

Why it persists The longevity record of the entire cohort: live since September 2025, and still replicated. A numbered how-it-works list rather than an offer. Nothing else in the capture comes within five months of this run length.

VIO Med Spa Germantown wrinkle relaxer creative

VIO Med Spa, Germantown 1x · 12 Feb 2026

Wrinkle Relaxer Special: Claim this offer for $11/unit (Botox or Jeuveau) with no limit!

Why it persists Unit pricing with the cap removed. “No limit” is the whole offer, and it answers the category's standard per-unit ceiling directly.

What came before The 7 December 2025 version of the same offer was framed as a discount off a reference price: “$11/unit, get $4 off per unit”. The newer one drops the anchor and sells the absence of a cap.

VIO Med Spa East Northport Dysport unit price creative

VIO Med Spa, East Northport 2x · 27 Feb 2026

East Northport & surrounding areas: smooth more for less. Dysport is now just $4 per unit. For reference: 3 units of Dysport = 1 unit of Botox.

Why it persists Pre-empts the objection inside the ad. A $4 unit price looks cheap only until the reader knows the conversion ratio, so the ad supplies the ratio itself, printed into the image.

What came before No earlier variant captured. This is the only creative in the cohort that teaches a unit conversion.

VIO Med Spa Germantown Hydrafacial offer creative

VIO Med Spa, Germantown 1x · 6 Feb 2026

Your glow-up starts with a $169 Hydrafacial when you reserve this offer at VIO Med Spa in Germantown.

Why it persists Single named treatment, single price, single named location. The most reducible offer construction in the set, and the easiest to replicate across territories.

VIO Med Spa Dobbs Ferry wellness offer creative

VIO Med Spa, Dobbs Ferry 1x · 12 Jun 2026

Feel better. Function better. Personalized wellness solutions designed to support energy, recovery, balance, and overall vitality. Enjoy 20% off your first wellness visit.

Why it persists The only creative in the capture selling wellness rather than aesthetics. Evidence that franchisees extend the brand into adjacent categories the national brand does not advertise.

What came before No earlier variant captured. Hedged verb “support” again, the compliance-safe construction.

What the three types show side by side

Signal	National offer	Premium authority	Franchise local
Peak replication	10 variants	7, on one ad only	2 variants
Typical replication	7	1	1
Oldest ad still running	68 days, since 1 Jun 2026	38 days, since 1 Jul 2026	323 days, since 19 Sep 2025
Price in the copy	Always, as % or $ off	Once in twelve ads	Always, as a unit price
Geography in the copy	Never	Only on a new-clinic launch	Always, in the first words
Who the buyer is	One central account	One central page	Per-location franchisee

Captured 2026-08-08. Meta Ad Library, active ads, US, exact-phrase search, signed out.

Replication counts are what Meta reports on the card and count creative variants, not spend.
First-seen is Meta's start date and resets when an ad is edited, so every date here is a floor.
LaserAway is absent because its creatives are age-gated and render no copy to a signed-out viewer.
Prior-variant lines appear only where we captured a dated earlier version.

Operator board

Ownership and media control

Who owns the clinics decides who buys the ads

Six of the eight systems buy their media from one central advertiser account. The two franchised systems buy from many, because their locations are separate legal entities: VIO's paid footprint arrives through franchisee companies including Healthy Living Ventures IV, VMS Canton PE PLLC, and Elevated Tranquility LLC, and 4Ever Young's through entities including 4Ever Young Lake Ivanhoe LLC. SkinSpirit runs 65 locations and VIO 64, so the two are the same size to within one clinic. VIO still shows roughly 4,400 active Meta ads across per-location pages; SkinSpirit shows about 120 from a single page and buys no Google at all. The two chains are the same size; what differs is who owns the locations.

Exhibit 01

Who owns the locations, and who buys the media

Operator	Locations	Ownership	Who buys the media	Active ads	Detected marketing stack
Milan Laser Hair Removal Leonard Green & Partners invested in June 2019. Sixth Street and Wildcat Capital Management came in alongside them in February 2023, after which LGP and the co-founders together retain a majority.	400+	Corporate-owned SEC S-1/A from a withdrawn IPO, tier a	One account: Milan Laser Corporate LLC	~9,000 Google · ~190 Meta	GA4RudderStack CDPPardotMarketoOneTrustTikTok call tracking: none detected
LaserAway Ares Management took a significant minority stake in October 2021. Reuters reported in June 2026 that Ares was weighing a sale at more than $2bn; unconfirmed by the company.	226	Corporate-owned SEC filings, tier a	One account: LaserAway, LLC	~270 Meta · 15 Google visible signed-out (age-gated)	GA4InvocaOneTrustMixpanelTikTok
SEV Laser Levine Leichtman Capital Partners invested June 2023. The buying account carries a third-party name, not an SEV-branded one.	70+	Corporate-owned state filings, tier a	One account: Enterprise Online LLC	20 Google · ~25 Meta
4Ever Young Anti-Aging Solutions The franchise filing reports 65 franchised outlets and 3 company-owned at the end of 2025, which is the 68 here.	68	Franchised Minnesota FDD, tier a	Many: franchisee companies	~200 Google across multiple advertisers · ~950 Meta across per-location pages
SkinSpirit KKR took a minority investment in October 2022, when the chain ran 31 clinics.	65	Corporate-owned SEC Form D, tier a	One central Meta page, no Google	0 Google (domain scope, any-time) · ~120 Meta via one central page	GTMConsent Mode v2 default-denyOsanoHubSpotZenoti bookingWebflowShopify no ad pixels visible in static source
VIO Med Spa Freeman Spogli acquired a majority of parent VIO Holdings in September 2024. The 64 is the company's own January 2026 count and matches the 64 live booking-system center ids visible in the public stack on 2026-08-05.	64	Franchised Minnesota FDD, tier a	Many: franchisee companies	83 Google across multiple franchisee advertisers · ~4,400 Meta across per-location pages, no central page	GTMconsent-wrapped Meta pixelClarityComplianz CMPZenoti booking (64 live center ids)
OVME VMG Partners acquired the company in November 2021. Corporate form here is inferred from the absence of a current franchise registration, not from a filing that states it.	27+	Corporate-owned no current franchise registration found, tier b	One account: OVME LLC	43 Google · 0 Meta
Ever/Body Advanced MedAesthetic Partners acquired the brand in December 2025. Its directory lists nine locations, marks none of them as a former Ideal Image site, and places four outside the New York and Washington metros the directory's own title claims: three in Connecticut, one in Texas. No filing establishes how the current footprint is held.	9	Corporate-owned no franchise filing found	One account: Ever/Body Medical	1 Google · ~27 Meta

Ad readings captured 2026-08-08, signed out, US. Counts are ad-library result counts, not spend or performance. Stack detection requires page-source inspection and has been run on four of these systems.

Selection and methodology

Selection: US multi-location med-spa systems with verifiable public location counts. Those counts are dated, company-reported lower bounds, tier c unless a primary filing is cited. Ownership is taken from franchise-registry filings and SEC filings where they exist, tier a. Ad readings inspect the public web layer only: Google by domain scope with the any-time filter, Meta by exact-phrase search on active US ads. Meta's default unordered keyword scope inflates a brand's count several-fold and is not used here.

Operator map

Operating-model map

All eight active systems sit in the same corner of the market

Our healthcare map gives each operator two directional scores built from public evidence: how much paid advertising it runs, and how centrally its marketing is run. All eight med spa chains land in the centralized, high-advertising corner. Ownership decides who buys the ads, not how heavily each chain advertises. Operators from other healthcare categories are shown for comparison.

Exhibit 02

Paid demand against operating centralization

Paid demand × operating model

Where public demand intensity meets marketing-operations centralization

37 evidence-scored companies · updated August 2026

Quiet consolidatorsCentralized · lower paid intensity Command centersCentralized · higher paid intensity Fragmented foundationsDistributed · lower paid intensity Local firepowerDistributed · higher paid intensity AD Aspen Dental HD Heartland Dental PH PDS Health SD SALT Dental Partners SB Smile Brands SD Smile Doctors SH Sonrava Health FD Forefront Dermatology QP QualDerm Partners UF US Fertility L LaserAway ML Milan Laser SL SEV Laser 4Y 4Ever Young S SkinSpirit VM VIO Med Spa O OVME E Ever/Body B Beltone H HearingLife M Miracle-Ear TJ The Joint AP ATI Physical Therapy N NovaCare SP Select Physical Therapy UP U.S. Physical Therapy UR Upstream Rehabilitation AF American Family Care C CityMD C Concentra UV USA Vein Clinics B Banfield TP Thrive Pet Healthcare VA VCA Animal Hospitals V VetCor M MyEyeDr NV National Vision

Med spa · evidence-scored Wider healthcare cohort · context

Paid demand intensity →

Marketing ops centralization →

Directional scores synthesize dated public ad-library, website, tag-layer, and operating-model evidence. They are not spend, revenue, or vendor-performance scores, and not published rubric composites; positions are directional synthesis.

Aspen Dental: paid demand 70 out of 100; marketing operations centralization 88 out of 100.
Heartland Dental: paid demand 45 out of 100; marketing operations centralization 22 out of 100.
PDS Health: paid demand 72 out of 100; marketing operations centralization 92 out of 100.
SALT Dental Partners: paid demand 22 out of 100; marketing operations centralization 15 out of 100.
Smile Brands: paid demand 68 out of 100; marketing operations centralization 20 out of 100.
Smile Doctors: paid demand 72 out of 100; marketing operations centralization 62 out of 100.
Sonrava Health: paid demand 68 out of 100; marketing operations centralization 34 out of 100.
Forefront Dermatology: paid demand 26 out of 100; marketing operations centralization 86 out of 100.
QualDerm Partners: paid demand 30 out of 100; marketing operations centralization 58 out of 100.
US Fertility: paid demand 55 out of 100; marketing operations centralization 16 out of 100.
LaserAway: paid demand 78 out of 100; marketing operations centralization 70 out of 100.
Milan Laser: paid demand 90 out of 100; marketing operations centralization 74 out of 100.
SEV Laser: paid demand 82 out of 100; marketing operations centralization 72 out of 100.
4Ever Young: paid demand 76 out of 100; marketing operations centralization 55 out of 100.
SkinSpirit: paid demand 68 out of 100; marketing operations centralization 84 out of 100.
VIO Med Spa: paid demand 72 out of 100; marketing operations centralization 55 out of 100.
OVME: paid demand 63 out of 100; marketing operations centralization 80 out of 100.
Ever/Body: paid demand 55 out of 100; marketing operations centralization 78 out of 100.
Beltone: paid demand 30 out of 100; marketing operations centralization 12 out of 100.
HearingLife: paid demand 30 out of 100; marketing operations centralization 84 out of 100.
Miracle-Ear: paid demand 40 out of 100; marketing operations centralization 45 out of 100.
The Joint: paid demand 84 out of 100; marketing operations centralization 52 out of 100.
ATI Physical Therapy: paid demand 30 out of 100; marketing operations centralization 70 out of 100.
NovaCare: paid demand 10 out of 100; marketing operations centralization 74 out of 100.
Select Physical Therapy: paid demand 12 out of 100; marketing operations centralization 66 out of 100.
U.S. Physical Therapy: paid demand 10 out of 100; marketing operations centralization 12 out of 100.
Upstream Rehabilitation: paid demand 14 out of 100; marketing operations centralization 38 out of 100.
American Family Care: paid demand 62 out of 100; marketing operations centralization 15 out of 100.
CityMD: paid demand 40 out of 100; marketing operations centralization 80 out of 100.
Concentra: paid demand 6 out of 100; marketing operations centralization 72 out of 100.
USA Vein Clinics: paid demand 64 out of 100; marketing operations centralization 84 out of 100.
Banfield: paid demand 52 out of 100; marketing operations centralization 76 out of 100.
Thrive Pet Healthcare: paid demand 58 out of 100; marketing operations centralization 30 out of 100.
VCA Animal Hospitals: paid demand 50 out of 100; marketing operations centralization 72 out of 100.
VetCor: paid demand 18 out of 100; marketing operations centralization 38 out of 100.
MyEyeDr: paid demand 85 out of 100; marketing operations centralization 85 out of 100.
National Vision: paid demand 45 out of 100; marketing operations centralization 68 out of 100.

Method

Method and boundaries

Public sources, each with a date

We used the same method as the multi-location healthcare study: location directories, sitemaps, booking paths, public web tags, ad transparency libraries, ownership announcements and other public evidence of how each operator runs.

Improvado customer data, CRM history, sales calls, contacts and internal scoring are excluded. The one non-public input is a practitioner's comment, summarized on the research page without a name. Technology detection means a signal was visible on a reviewed surface; it does not prove enterprise-wide deployment.

Limits of the public evidence

Location totals are dated, lower-bound public counts, and the dates are not level with each other. Milan's 400+ is a milestone release from August 2025 that says half its clinics opened since 2022; LaserAway's 226 is from July 2026. Eleven months separate the two largest numbers in the cohort, so the 929 total is a floor with one leg counted much later than the other. Plus signs are intentional; openings, closures, and transitions can change the denominator after publication.
Public budget evidence concerns different denominators: total marketing, local advertising obligations, and brand-fund contributions. These figures must not be blended into one category benchmark.
No defensible category-wide Google + Meta budget, CPL, CAC, consultation rate, show rate, or treatment-revenue benchmark was found in public primary evidence.
Public form and URL inspection cannot see every cookie, server-side event, call record, CRM field, offline conversion import, or agency reconciliation. It cannot prove an operator is unable to attribute internally.
The privacy section is an architecture and policy map, not legal advice or a determination that an operator is compliant or non-compliant.
Ad readings cover all eight tracked systems on one date; page-source stack inspection covers four of them, so stack claims apply to those four only. The operator map gives each system two directional positions; composite operator scores are withheld because no reproducible scoring rubric has been published.
The tracked cohort is the consolidated head of a market AmSpa reports as 81% single-location, and its evidence base retains one collapsed system (Ideal Image) as a post-mortem artifact. Cohort patterns must not be projected onto the median practice.
Category-shift cards are stamped with the tier of their weakest load-bearing claim; supporting sub-claims carry their own tiers inline.

How sources are tiered

tier a
Primary / verified
Government and court filings, regulator and platform policy pages, franchise disclosure documents, and dated first-party captures of public records such as ad transparency libraries.
tier b
Industry association
Membership-organization studies such as AmSpa's State of the Industry program. Strong for structure; self-selected samples for practice-level economics.
tier c
Vendor or agency self-reported
Software vendors, agencies, market forecasts, and company press releases reporting their own numbers. Directional context, never a standalone client-deck benchmark.

42 public sources

AmSpa industry statistics ↗ Current $17B+ industry framing and reported annual growth.
AmSpa 2024 State of the Industry recap ↗ Average revenue $1,398,833, 81% single-location, 245 visits per month, 73% repeat patients. Carries no marketing-percent-of-revenue figure.
AmSpa marketing investment gap ↗ January 2026 sponsored article; spend-distribution claims are labeled as such.
AmSpa blog on med-spa marketing budgets ↗ Growth99's CEO, 2025-05-02, source of the 7% average and 2-15% range. Attributes both to AmSpa's 2024 report, whose public recap does not carry them.
LaserAway sale report ↗ 2026-06-05 trade write-up of a Reuters story: Ares weighing a LaserAway sale above $2bn. Unconfirmed by the company.
Milan 400th-clinic announcement ↗ First-party footprint milestone.
Milan consultation and offer page ↗ Free consultation, custom quote, unlimited-for-life proposition, and financing language.
LaserAway 226th-clinic announcement ↗ July 22, 2026 footprint and corporate-ownership statement.
LaserAway consultation FAQ ↗ Virtual-consultation entry point and personalized-plan framing.
SEV Laser locations ↗ Current public location directory, including selected former Ideal Image clinics.
Ideal Image Florida WARN filing ↗ Tampa corporate-office closure affecting 255 employees; not a complete clinic census.
Avelure launch announcement ↗ May 2026 launch across 12 locations and restructuring-continuity language.
Ideal Image proposed settlement FAQ ↗ Court-authorized notice: allegations are denied and the agreement is not an admission.
SkinSpirit locations ↗ First-party location directory used for the dated footprint count.
SkinSpirit / KKR announcement ↗ Ownership and operating-model evidence.
VIO Med Spa locations ↗ First-party location directory.
VIO franchise overview ↗ First-party franchise operating-model evidence.
VIO franchise disclosure, Minnesota registration ↗ FDD dated 2026-03-13. Item 6 Note 5 and Item 11 set the local-marketing ladder at 6%, 4%, 2.5%, 1.5% of gross sales, separate from royalty and the brand development fund. Search the portal for VIO to pull the filing.
4Ever Young 2026 FDD review ↗ Third-party transcription of FDD-derived footprint, advertising obligation, and affiliate-revenue figures.
OVME operating-model announcement ↗ Brand and service-line context.
OVME membership ↗ Public membership tiers and lifecycle offer design.
Ever/Body locations ↗ First-party location directory.
Google Ads personalized-advertising policy ↗ Sensitive-health interest restrictions and allowed audience distinctions.
Meta sensitive-topic audience guidance ↗ First-party statement on sensitive audience options, including health.
HHS online-tracking guidance ↗ Current OCR guidance and the noted June 2024 court-order boundary.
FTC Health Breach Notification Rule guidance ↗ Current compliance guidance for covered non-HIPAA health technologies and entities.
Washington My Health My Data Act ↗ State attorney general overview and rule boundary.
LocaliQ healthcare search advertising benchmarks ↗ 3,542 US healthcare search campaigns run 2024-10-01 to 2025-09-30, published 2026-01-13. Sixteen categories, none of them med spa; Plastic & Cosmetic Surgery ($102.51 CPL) and Dermatology ($18.54 CPL) are the nearest.
Pennock med-spa CPL benchmarks ↗ Agency-published CPL ranges from its own client campaigns; sample size undisclosed. Directional.
Zenoti 2025 medspa benchmark edition ↗ Platform-vendor operational benchmarks; 30,000+ businesses served.
Boulevard Self-Care Client Report 2026 ↗ Consumer booking-behavior survey of 2,000+ self-care consumers.
Growth99 2026 State of Aesthetic & Elective Wellness Marketing ↗ The only marketing-specific aesthetics survey line; report gated, sample undisclosed on the public page.
AmSpa med-spa M&A retrospective ↗ EBITDA multiple bands by revenue size and 2025 consolidation commentary (2026-05-15).
FDA statement on GLP-1 compounding ↗ Enforcement-discretion end dates for compounded semaglutide: 503A April 22, 2025; 503B May 22, 2025.
Within on Meta's health and wellness data restrictions ↗ Explainer on the January 2025 lower-funnel optimization restrictions for categorized advertisers.
HIPAA Journal on HIPAA for medical spas ↗ Covered-entity status turns on electronic covered transactions, not treatment type (2026-06-18).
Feroot healthcare pixel-penalty analysis ↗ Over $100M in tracking fines and settlements across 19 public cases, 2023-2025.
Hintze Law on the Healthline CCPA enforcement action ↗ $1.55M settlement (July 1, 2025) over ad tracking of health-related browsing; largest CCPA fine to date.
Prospyr on med-spa membership economics ↗ Vendor-published member vs non-member lifetime value ($5,166 vs $1,495); methodology undisclosed.
OptiMantra med-spa benchmarks 2026 ↗ Vendor guidance bands: 50-70% retention, 3-6 visits per year; no methodology disclosed.
Forbes on Milan Laser and LaserAway growth paths ↗ Journalistic profile of the two largest systems (2025-12-04).
VIO Med Spa 2026 expansion release ↗ Company-reported 64 locations across 20 states and 200+ territories entering 2026.

Compare all thirteen category methods ↗

Documents

Take it with you

Download the one-page cheat sheet, or open the full brief with a work email

One page Med Spa Marketing Cheat Sheet 2026 The three operating models, the seven steps from ad to repeat visit, and what no public source supports. Download the cheat sheet

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