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Effortlessly Align Your Scheduling and Marketing with Unified Data from Calendly and Adobe Marketo Engage
Link Calendly and Adobe Marketo Engage data to Improvado with just a few clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Calendly is an automated scheduling platform that simplifies booking meetings by eliminating the back-and-forth emails typically required to find a suitable time. It offers features like calendar integrations with Google, Outlook, and Office 365, customizable availability windows, and buffer times between meetings. For example, teams can set rules to avoid double bookings and automatically adjust for different time zones, streamlining coordination across global teams.
In industries where teams spend 20-40% of their time on reporting, Calendly’s data export capabilities and integration with analytics tools help reduce administrative overhead. When combined with Improvado, a data aggregation platform, Calendly users can reduce reporting time by 75%, enabling teams to focus more on analysis rather than data collection and scheduling logistics.
Adobe Marketo Engage is a comprehensive marketing automation platform designed to help businesses manage and optimize customer journeys across multiple channels. It offers robust tools for lead management, email marketing, and campaign analytics, enabling companies to improve targeting and increase conversion rates effectively.
By integrating with Improvado, Marketo users can streamline data aggregation, as Improvado connects 500+ sources, providing unified insights for smarter decision-making. This combination helps businesses save time on reporting and focus on strategies that drive growth and customer engagement.
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The Calendly + Adobe Marketo Engage dashboard offers a unified view of scheduling and marketing data, streamlining user workflows. It cuts audit prep time by 60% through detailed activity logs and automated report generation. Users can track appointment trends alongside campaign performance in real time, identifying engagement patterns quickly. Customizable widgets allow teams to focus on key metrics without switching platforms, enhancing overall productivity.
The integration syncs Calendly’s scheduling data directly into Adobe Marketo Engage, enabling automatic lead capture and nurturing based on meeting activities. Improvado can enhance this process by centralizing and normalizing data for better analytics.
This connection reduces manual data entry, improves lead qualification, and allows marketing teams to trigger personalized campaigns based on meeting outcomes. Additionally, Improvado helps unify this data with other sources for comprehensive reporting.
Setup requires connecting Calendly’s API with Marketo Engage via a middleware or platform like Improvado, configuring field mappings, and testing data flow to ensure leads and meeting details sync correctly.
Data sync typically happens in real-time or scheduled intervals through API calls, transferring attendee information and meeting status to Marketo Engage. Improvado can manage complex data transformations during this sync to maintain data accuracy.
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