Connect MediaMath to Excel Power Query to Make Data-Driven Decisions

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What is MediaMath?

MediaMath is a leading programmatic marketing platform that enables large enterprises to efficiently and effectively manage their digital advertising campaigns. By leveraging sophisticated algorithms and advanced technology, MediaMath helps businesses optimize their campaigns, reach their target audience, and improve their overall marketing performance. With a comprehensive suite of tools for audience targeting, campaign management, and reporting, MediaMath provides a powerful solution for businesses looking to streamline their digital marketing efforts.

What is Excel Power Query?

Excel Power Query is a powerful data extraction and transformation tool that allows enterprise companies to connect, combine, and transform data from various sources. By enabling users to easily import and manipulate data, Excel Power Query allows organizations to save time, improve data quality, and gain actionable insights. With its intuitive interface and robust functionality, Excel Power Query is an invaluable tool for businesses looking to make data-driven decisions and streamline their analytics processes.

Connecting MediaMath to Excel Power Query

To connect MediaMath to Excel Power Query, follow these steps:

  • Export the desired MediaMath data as a CSV or Excel file, ensuring that it includes all the necessary metrics and dimensions for your analysis.
  • Open Excel Power Query and click on the "Get Data" option in the ribbon.
  • Select "From File" and choose the appropriate format (CSV or Excel) for your exported MediaMath data.
  • Click "Browse" and locate the exported MediaMath file on your computer.
  • Once the file is loaded, click "Load" to import the data into Excel Power Query.
  • Use Excel Power Query's built-in tools to clean, transform, and analyze the imported MediaMath data as needed.
  • Create visualizations, reports, and dashboards to gain insights and inform marketing decisions.
  • Alternatively, use a powerful data extraction and load solution like Improvado to automate the process of connecting MediaMath to Excel Power Query.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting MediaMath to Excel Power Query with Improvado

Improvado is the best solution for connecting MediaMath to Excel Power Query for several reasons. With Improvado, you can automate the process of data extraction, transformation, and loading, saving time and resources compared to manual methods. Improvado's platform supports a wide range of metrics and dimensions from MediaMath, ensuring that your analysis is comprehensive and accurate.

Furthermore, Improvado is built for scalability, allowing you to process large volumes of data quickly and efficiently. The platform also provides customization options, allowing you to tailor your data pipeline to your unique business needs. With high-quality customer support and a proven track record of success, Improvado is the ideal choice for connecting MediaMath to Excel Power Query.

Summary of connection MediaMath to Excel Power Query

In summary, connecting MediaMath and Excel Power Query enables businesses to efficiently analyze and visualize their marketing data. By using Improvado, you can streamline this process, saving time and resources while gaining access to powerful customization and scalability features. With a centralized platform for marketing and sales data, businesses can make informed decisions based on accurate, up-to-date insights. To learn more about how Improvado can help your organization connect MediaMath to Excel Power Query, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
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Activision relies fully on Improvado for its marketing dashboard.

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