Connect Facebook Ads to Looker Without SQL

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What is Facebook Ads?

Facebook Ads is a powerful advertising platform that allows enterprise companies to reach their target audience by leveraging Facebook's extensive user data. Through precise targeting, optimization, and analytics, businesses can create effective ad campaigns that drive brand awareness, increase website traffic, and generate leads or sales. With a vast global audience, Facebook Ads offers enterprises the opportunity to scale their marketing efforts and maximize return on investment.

What is Looker?

Looker is a modern data analytics and business intelligence (BI) platform designed for enterprise companies. With Looker, organizations can explore, analyze, and visualize their data in real-time, enabling data-driven decision-making across all departments. Looker's powerful data modeling capabilities and intuitive user interface allow users to create custom dashboards and reports, facilitating collaboration and providing actionable insights. By leveraging Looker's advanced features, enterprises can gain a competitive advantage, drive growth, and improve overall performance.

Connecting Facebook Ads to Looker

Connecting Facebook Ads to Looker enables businesses to analyze and visualize their advertising data, leading to more informed decision-making. Here are several ways to connect Facebook Ads to Looker:

  • Utilize a pre-built Looker Block for Facebook Ads, which provides pre-configured dashboards and reports designed specifically for analyzing Facebook Ads data.
  • Develop a custom data connector for Looker Facebook Ads by leveraging Looker's API and Facebook Ads API to create a seamless data integration.
  • Extract data from Facebook Ads to Looker using ETL (Extract, Transform, Load) tools and services, such as Stitch or Fivetran, to automate data extraction, transformation, and loading into Looker.
  • Load data from Facebook Ads to Looker using data export tools, like Supermetrics or Funnel, to export raw data from Facebook Ads and import it into Looker for analysis and visualization.
  • Consider using Improvado, an advanced marketing analytics platform that simplifies the process of connecting Facebook Ads to Looker and offers a complete data pipeline solution, from data extraction to visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
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Connecting Facebook Ads to Looker with Improvado

Improvado stands out as the best solution to connect Facebook Ads to Looker for several reasons. First, it provides a scalable and customizable data pipeline that can handle large volumes of data, ensuring reliable and accurate data synchronization between Facebook Ads and Looker. Second, Improvado's platform allows users to access a wide range of metrics and dimensions from Facebook Ads, enabling comprehensive data analysis and visualization in Looker.

Moreover, Improvado's platform centralizes marketing and sales data from multiple sources, streamlining data management and simplifying the data integration process. Also, with Improvado's exceptional customer support, users can receive assistance and guidance throughout the data connection process, ensuring a seamless integration experience.

Summary of connection Facebook Ads to Looker

In summary, connecting Facebook Ads and Looker enables enterprises to gain valuable insights from their advertising data, leading to more informed decision-making and better marketing performance. Improvado offers a complete data pipeline solution, covering data extraction, transformation, normalization, and visualization, making it the best choice for connecting Facebook Ads to Looker. With its scalability, customization, high-quality customer support, and ability to process large volumes of data, Improvado stands out as the ultimate solution for integrating Facebook Ads and Looker. To learn more about how Improvado can help you connect Facebook Ads to Looker, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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