Connect Data from Facebook Ads to Chartio

You can get your Facebook Ads data into Chartio to make more informed business decisions. This simple and quick guide gives you easy instructions on how you can extract your data from Facebook Ads and then analyze it in Chartio. You can integrate Chartio with multiple data sources, such as databases, spreadsheets, social media, and any on-premise software or existing cloud-based solution. Integrate your Facebook Ads with Chartio to turn your Facebook Ads data into actionable insights. If the process of extracting data from your Facebook Ads seems too complex, you can use Improvado, which will make this process a breeze.

Facebook is the world's most popular social network, equipped with a powerful advertising network where billions of dollars are spent each year. Marketers love using Facebook Ads ads to reach their target audience at scale.

Chartio is a great business intelligence tool that helps businesses analyze, review, and track their critical data, such as Facebook Ads data. You can leverage Chartio’s drag and drop interface, or SQL, in order to create in-depth and comprehensive analyses and valuable visualizations of your Facebook Ads data. Focused on developing a robust interface for data, Chartio helps companies of all sizes make better and smarter business decisions via intuitive and real-time business analytics. The tool is simple to set up and easy to use. Chartio’s amazing features include a drag and drop user interface that allows you to edit generated queries. Other features include quick visualizations, a single interface for all data sources, filters, funnel visualizations, chart creation on tablets and phones, and drill down and pivots.

Extracting data

Before loading your data into Chartio, you will have to prep it first. If you don't already have a data structure in which to store the data you retrieve, you'll have to create a schema for your data tables. Then, for each value in the response, you'll need to identify a predefined datatype (INTEGER, DATETIME, etc.) and build a table that can receive them. Facebook Ads's documentation should tell you what fields are provided by each endpoint, along with their corresponding datatypes.Complicating things is the fact that the records retrieved from the source may not always be "flat" – some of the objects may actually be lists. In these cases you'll likely have to create additional tables to capture the unpredictable cardinality in each record.

Preparing data

You have three options for extracting data from Facebook. 1- You can retrieve data programmatically through the Facebook Ads Insights API. It is available to all users who use the platform. Follow the API documentation, and you will enjoy access to endpoints, like impressions, CTRs, and CPC. You can access the API through the SDKs which Facebook offers. Officially, the platforms support SDKs for PHP and Python, while there’re also a number of SDKs (community supported) for languages such as R, Ruby, and JavaScript. Data will be returned in either CSV or XLS format, and when your report is ready based on the request you may access it from a URL. 2- You can export a report that you have created and saved. All you have to do is navigate to Ads reporting from the Facebook Ads Manager navigation and click on the report and then click Export. 3- You can use a tool like Improvado. By leveraging Improvado, you can easily and quickly integrate, connect, and see all your Facebook Ads Insights data flow seamlessly into your desired visualization tool or database. Improvado does not require any technical skills to operate. You can sync your data over with just a few clicks.

Loading data

As Chartio is a data analysis and visualization tool, your first step is to find your Facebook Ads data. Once you have located your Facebook Ads data, you can add it to your Chartio account. All you have to do is navigate to the Data Source tab. You will find it in the top Menu, and from this tab you can easily connect your database to Chartio. It is quite simple. And the good thing is that Chartio will require read-only access to the database. You can upload your CSV file from your personal computer. And if you are not ready to connect your database to the tool, you can easily leverage Chartio in order to gain valuable insights from the spreadsheets on your computer. You should use the data sources to which you have been given access. To upload a CSV file as a new data source to your Chartio account, you’ll have to ensure that it’s in a suitable format that Chartio can both read and import in the form of a table. When uploading your CSV data file, you’ll have to verify the date formats and data types that Chartio has auto-detected and then make suitable changes as needed. After you have uploaded a CSV data file to your account, you may update your Facebook Ads data in the following ways:  Add a new CSV data table Replace your existing CSV data table Append to your existing CSV data tableIf you’re joining your existing Chartio account, it is likely that your data is already connected. You can create interactive dashboards and insightful real-time reports with Chartio’s amazing visual, drag-and-drop interface with no SQL knowledge.

Keeping data up to date

If you've made it this far, congrats! You probably have written a program or script to extract your data and move it into Chartio. Now it's time to think about how you will keep this data up-to-date by loading updated or new data. Of course, you can just replicate all your data every time you have updated your records, but that would be extremely manual and time-consuming. Luckily there is a better way.

The Easiest And Fastest Way To Do It

If all this sounds a bit overwhelming, don't worry -- there is an easier way to get this done! Thankfully, products like Improvado were developed to move data from Facebook to Chartio automatically. Using Improvado, you can easily combine the most crucial and relevant data from your social media ad campaign into a dashboard. You can then connect this data to Chartio.