Is Improvado the right choice for you?
Often, and not always. Improvado is built for large enterprises and agencies whose data is spread across many sources and many owners. If three or four systems and one warehouse are the whole picture, if your data is already clean and you only need charts, or if the pipeline itself is what your customers pay for, the honest answer is no. Here is where the line falls, in both directions.
When Improvado is the wrong choice
Six situations where a platform like ours is the wrong purchase. Each one says what to reach for instead. We argue all six at length on the build versus buy page.
A few systems on a release calendar you control
Three or four systems, one warehouse, and nobody asking you for an attestation report.
Build it. Name every source you will still need in eighteen months and who controls its release schedule: your own order database qualifies, ad platforms do not.
You only need charts drawn on clean data
Your data is already centralized and trustworthy, and what is missing is the visualization layer on top of it.
Buy a business intelligence tool on its own. Improvado connects, harmonizes and governs the data and then feeds the tools you already use, so if that first half is solved you would be paying for it twice.
The marketing data logic is what your customers pay for
The pipeline is the product: if you took that logic out, the renewal conversation would change.
Build and own it. Nobody should sell you your own differentiator, and the parts you would buy around it are the boring ones.
Your critical sources are ones nobody supports
The systems that matter are proprietary, internal, or an acquired brand's homegrown stack, so the market for that connector is you.
Check two or three vendor catalogs by name and ask each for a delivery date. No date means the connector is yours to build, whatever else you buy.
The need has an end date you can write down
The requirement stops at a campaign, a migration or a market test, and you can name the month it ends.
Write scripts. A platform purchase is a multi year argument, and none of it applies to a need that finishes before the payback does.
A moderate footprint and a team that already ships models
Your source count sits below the crossover, the APIs are mainstream and catalogued, and the people who would own the Monday rerun already do that job every week.
Buy connector only extraction and build the models in house. Set a review date, because source count is the condition that reverses fastest.
When it is the right choice
The cases the platform was built for. If two or more of these describe your week, a demo is worth the hour.
Many sources, many owners, one answer expected
The data exists but is scattered across tools, formats and reporting cycles, and each team arrives at a meeting with its own version of the number.
This is the problem the platform is built for: unify the sources into one set of numbers everyone reads, whether you work in one market or a hundred.
An agency carrying client reporting at scale
Every client brings its own stack, its own template and its own reporting cadence, and the work grows with the roster rather than with the results.
Unify client data, automate the reporting, and spend the recovered hours on what happens next instead of on what happened.
A standing need rather than a project
The sources keep multiplying, the connectors keep breaking on somebody else's release schedule, and the requirement has no end date.
That maintenance is the purchase. Improvado is an AI powered marketing intelligence and analytics platform designed for large enterprises and agencies, with over 1,000 integration partners behind it.
Governance, access and audit are part of the ask
Naming rules, data quality and who can see which workspace are somebody's job, and a spreadsheet is not an acceptable answer to that job.
Governance rules, workspace limits and single sign on are product surfaces on the paid tiers rather than process you have to run yourself.
What drives the price
Two plans carry a published price: Free Limited at $0 per month and MCP Only at $100 per month. Advanced and Enterprise are quoted, and these are the axes the quote moves on.
-
Unique rows per year: the volume of data the platform extracts and keeps for you.
-
Sync frequency: daily on the published self-serve plan, more often on the quoted plans.
-
Agent and MCP usage: actions per day and MCP actions per week.
-
Workspaces: one on the self-serve plans, up to fifty on Advanced, unlimited on Enterprise.
-
Governance rules and customization credits, which are quoted plan surfaces.
-
Advanced Intelligence add ons: Creative Analytics, Multi Touch Attribution, Incrementality Testing and Marketing Mix Modeling.
-
Administration and support: single sign on, premium support and professional services.
Questions people ask before booking
Is there a free plan?
Yes. Free Limited is $0 per month and gives you limited access to the AI Agent and MCP, live API requests across all sources, fifty MCP actions a week and one workspace. The other published price is MCP Only at $100 per month. Advanced and Enterprise are quoted, because what they cost depends on the volume and the add ons listed above.
Can we keep the business intelligence tool we already use?
Yes. Improvado feeds structured, governed data into the tools you already use, so you can connect it to your existing dashboards or ask the Improvado AI Agent directly. Replacing your visualization layer is not a condition of buying.
What decides an Advanced or Enterprise quote?
The same axes the pricing comparison table scales: data volume in unique rows per year, sync frequency, actions per day and MCP actions per week, workspace count, governance rules, customization credits, and which Advanced Intelligence add ons you switch on. See pricing for the full table.