Improvado

Our journey began when our CEO, Daniel, launched a Trading Desk / DSP with the goal of simplifying programmatic Ad buying for brand marketers and digital advertising industry executives. As we focused on SMBs and small to mid-sized agencies, something interesting happened along the way when we met with potential customers...

After speaking to over 100 digital media agencies and businesses, our team picked up on a major pain point: reporting and monitoring digital ad campaigns is a huge hassle and manual task. We knew we came across a major opportunity, and we had to act on it quickly.

Since inception, we have worked rigorously to develop the only marketer-focused Integration Platform as a Service (iPaaS) and visualization platform, with the singular purpose of helping organizations optimize their marketing programs. The average marketer leverages 10 technologies, and the need to house all data in a central repository is a necessity to demonstrate marketing performance.

With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer resources are now freed from having to create interfaces, host and maintain databases, normalize data, and visualize reports. Improvado provides a flexible and scalable solution that allows marketers to aggregate all their data and make sense of it all it in minutes!