Hours per Week a Marketer
Spends on
Integration partners
Employees in 2 countries

Our journey began when our CEO, Daniel, launched a Trading Desk / DSP with the goal of simplifying programmatic Ad buying for brand marketers and digital advertising industry executives. As we focused on SMBs and small to mid-sized agencies, something interesting happened along the way when we met with potential customers...

After speaking to over 100 digital media agencies and businesses, our team picked up on a major pain point: reporting and monitoring digital ad campaigns is a huge hassle and manual task. We knew we came across a major opportunity, and we had to act on it quickly.

Since inception, we have worked rigorously to develop the only marketer-focused Integration Platform as a Service (iPaaS) and visualization platform, with the singular purpose of helping organizations optimize their marketing programs. The average marketer leverages 10 technologies, and the need to house all data in a central repository is a necessity to demonstrate marketing performance.

With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer resources are now freed from having to create interfaces, host and maintain databases, normalize data, and visualize reports. Improvado provides a flexible and scalable solution that allows marketers to aggregate all their data and make sense of it all it in minutes!

Our leadership team

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Daniel Kravtson

CEO and Co-Founder

Anamika Sethi

Sales and Co-Founder



Ali Quigley

Sales, Marketing

Karim Hafez

VP of Sales



Our culture, process are specifically
tailored around a Destributed team.


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Meet our Investors

Auren Hoffman

CEO & Founder SafeGraph
ex-CEO & Co-founder LiveRamp

Paul Martino

Founder & Managing Partner Bullpen

Omar Tawakol

CEO & Founder Voicera
ex-SVP Oracle, CEO Blue Kai

Jonah Goodhart

SVP, Oracle Data Cloud
CEO & Co-Founder of Moat

Anneka Gupta

Co-CEO at LiveRamp

Rajeev Goel

CEO & Co-Founder Pubmatic

Toby Gabriner

CEO at Adroll

Kim Perell

CEO at Amobee
CEO at Turn

Jeff Epstein

Operating Partner at Bessemer Venture Partners, Former CFO Oracle, CFO DoubleClick

Kyle Hendrick

Founder & General Partner
at Arab Angel Fund

Peter Kellner

Chairman & CEO of
Richmond Global Compass

Rick Erwin

Chief Executive Officer, ALC
Board of Directors, IAB

Ethan Beard

Pocket Universe¨ LLC
Angel investor, former exec at Facebook and Google

Charlie Songhurst

Founder Katana Capital

Russ Fradin

CEO & Co-Founder
of Dynamic Signal

Bill Demas

CEO at Conviva

David Popowitz

Fund Advisor at SignalFire,
SVP GoDaddy

David Yaffe

Chief Operating Officer
at LiveRamp, An Acxiom

Ariel Lebowits

Head of M&A at OLX Group

Keisuke Honda

Football player

Joe Zawadzki

CEO & Co-founder Mediamath

Alex Hartigan

Venture Capital Investor
The Asia Foundation

Nikhil Dixit

VP at LiveRamp
Co-founder at Arbor

Ken Denman

Venture Partner Sway Ventures

Mohammad Almojel

Board member and Head of Investment at Almojel Company

Mark Goffman

Executive Producer/Director

MR Rangaswami

Managing Director
at Sand Hill Group

Nadim Hossain

Founder & Exec Chairman

Kotaro Tamura

Founder & Exec Chairman

Matias de Tezanos

Founder, CEO at PeopleFund Inc.

Johann Schleier-Smith

Entrepreneur "if(we)"

Arup Banerjee

CEO & Co-founder at Windfall

Patrick McKenna

Founder, HighRidge
Venture Partners

Jose Vargas

Co-Founder at PeopleFund Inc.

Jose Vargas

Founder and CEO at iguama
Co-Founder at PeopleFund Inc.

Josh Levy

Co-Founder & CEO
at BeenVerified Inc.

Peter Kazanjy

co-founder Atrium HQ

Saran Chari

CTO Coach, Co-Founder
Rotten Tomatoes

Bradford Oberwager

Founder & CEO at Jyve

Mark Jacobstein

Chief User Engagement Officer
at Guardant Health

Scott Faber

NFX Guild - Venture Capital

Boris Silver

Co-Founder and President
at FundersClub

Bryan Morris

CFO Liveramp

John Pfeffer

Pfeffer Capital LP

Dave Fall

CEO at Brand Networks

Mike Raitsyn

Snowfox Technologies

Armand Hershowitz

Global Sales Ops at Google